http://www.questionnairedesign.net Questionnaire is really important part of any survey. You have to know what kind of questionnaire to use for each question. We made this informative presentation that will help you to find out differences between types of questionnaires.

1. SOME DIFFERENCES
BETWEEN
QUESTIONNAIRE TYPES

2. OPEN ENDED QUESTIONNAIRE
It is also called open format questions. In this
type of questionnaire, you offer the
opportunity to your respondents to freely
express their views. In this manner, you are
able to collect truthful understanding answers
and even unanticipated suggestions to the
questions you provided. Qualitative
questionnaire fall under this type.
Example:
“State your opinion about the new policy
implemented by XYZ Incorporated?”
1

3. CLOSE ENDED QUESTIONNAIRE
Contrary to open format questions, in this type
of questionnaire, respondents are unable to
express their own judgement because they are
asked to select answers that is specified. Its
advantage is that surveyor can easily perform
preliminary analysis, because the answers set is
identified. It is ideal for calculation of
percentages and statistical data.
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There are 7 types of closed-ended questions.
2

4. LEADING QUESTIONS
In this type of question, the respondents
involuntarily select from particularly itemized
set of answers. The question is designed in
such manner that desired answers are
suggested.
A question with choices such as, poor, fair,
good, outstanding, is an example of this type.
The respondent’s opinion in limited words are
taken.
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2.a

5. IMPORTANCE QUESTIONS
Rating the importance of a particular issue from 1-5
is what respondents are asked to do in this type of
questionnaire. Helping you to understand things that
is significant to your respondents and allow you
prepare for critical decisions.
Example:
Handwashing before handling food product is:
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1 2 3 4 5
Not
important
Not very
important
Somewhat
important
Very
important
Extremely
important
2.b

6. LIKERT QUESTIONS
Named after its inventor, psychologist Renesis
Likert. This scale is widely used to ascribing
quantitative data to qualitative.
A question in which respondents help you
determine how strongly they agree to a specific
statement. A numerical value is given to each
choice and a mean figure for all the responses is
computed at the end of the survey.
It is used to help evaluate how clients feel
towards particular concerns, products or items
and services.
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2.c

7. DICHOTOMOUS QUESTIONS
It is a fixed-alternative question, where the
possible answer is from two choices provided
such as “Yes or No”, “Agree or Disagree”, “A
or B” “True or False”. This type of close
ended question is used for clear distinction of
qualities, experiences or respondent’s
opinions.
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2.d

8. BIPOLAR QUESTIONS
It is the type of close ended questionnaire,
where two extremely opposites are provided
at both ends of the scale. Respondents are
then asked to place their responses by
marking it between the two.
Example:
Effective _ _ x _ _ Ineffective
Dependable _ _ _ _ x Undependable
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2.e

9. RATING SCALE QUESTIONS
In the questionnaire rating scale, respondents
are asked to rate a specific issue on a scale
that ranges between negative to positive.
Answer choices should be in even number so
they will not be given the choice to select the
middle option. It is commonly used for all
types of satisfaction surveys.
Example:
how would you rate the product?
2.f
VERY
POOR
POOR FAIR GOOD

10. BUYING PROPENSITY QUESTIONS
This type of question assesses preference or
inclination of a costumer to buy the product
in the future. Surveyors evaluates the
tendency of a respondent to buy a particular
product.
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2.g

11. MIXED QUESTIONNAIRE
It consists of open ended and close ended
questions. This type of questionnaire is often
used and is very useful in the field of social
research. Limitations are that it is more
complex to carry out research and time
consuming. Though it has a more complete
and generalized research results, risks are in
conflicting findings from quantitative to
qualitative.
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3

12. PICTORIAL QUESTIONNAIRE
This type of questionnaire utilizes pictures or
illustrations to promote the interest of
answering the question. It is useful in studied
related to social attitudes and the prejudices
of children and addresses respondents who
are illiterate. It is lengthy in form and also is
highly expensive type of questionnaire.
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4

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