SlideShare a Scribd company logo
1 of 14
Download to read offline
Group 1
INTRODUCTION
 The primary modes for movement of goods in India are Rail and Road.
 Of late, movement of goods by roads has gained considerable importance
in India.
The road transport industry is penetrating into the market through a
strategy of services.
They provide service form the platform of the consignor to the door of the
consignee.
 Besides, they accept goods in small quantities. Unlike Railways, they have
the capacity to penetrate into isolated rural and hilly areas, where laying a
railway becomes expensive.
They are vital tools in the manufacturing, transportation, and warehousing
industries.
The truck population in India has grown at a rate of 7.2 per cent per
annum between 1950-51 to 1990-91.
At present, there are over 1300 trucks per million population and the
utilization of trucks is around 70,000 kms. per year. The corresponding
figures for the USA are 151,2000 (over 100 times) and 19,2000 kms. per
year (less than one third).
The trucking industry is a very significant player in goods movement,
carrying over 54% of the tonne km. rail road share in 1988-89 (up from
11% in 1950-51).
Inspite of the unorganized nature of the private companies engaged in
the movement of goods, the trucking operation in India seems to be
fairly efficient.
The road infrastructure and service management need to be improved
substantially, to make the trucking industry vibrant.
MODEL OF OPERATION OF THE TRUCKING INDUSTRY
User
Transport
Companies/contra
ctors/Supplier/
Booking Agents
Brokers
Transport Operator
Small Operator Large operator
User represents the demand side of
the market.
Collecting, forwarding, distributing
goods.
Ensures supply of trucks to the
transport contractor.
Providing haulage service
INTERMEDIARIES
Strength Weakness
Demand No Stable Demand
Unity Driven by Fuel Prices
Pioneer in Transportation Shortage of Skilled Drivers
Contribution Within The Country
Can’t Reach in Remote Areas
Limit Cannot Be Increased
Opportunities Threats
Subsidizing Brokers
Computerized Exchange Network Fuel Prices
Improve Mileage Tolls
Central Toll Plaza Political Environment
Stable Government No of accidents
Infrastructure
Introduction to the Indian truck industry.
 Established in 1945.
 World’s eighteenth largest motor vehicle
manufacturing company.
 Forth largest truck manufacturer.
 Second largest bus manufacturer by volume.
 Manufacturing is done at Jamshedpur and
Pantnagar.
 Tata motors produces LCV, MCV and HCV.
 LCV – TATA ACE.
 MCV – TATA 407, TATA 410.
 HCV – CONS TRUCK, PRIMA.
 TRAILER.
 Focuses on new products and acquisitions.
 Intensive management development in order
to establish its leaders for tomorrow.
Vision
Most admired by our customers, employees,
business partners and shareholders for the
experience and value they enjoy from being
with us.
Mission
To be passionate in anticipating and providing
the best vehicles and experiences that excite
our customers globally.
 Tata truck is using hub and spoke model for
distribution
 Tata has many C & F agents (collects truck
from hubs and distribute it across nation)
 Economics of scale.
• Volume oriented.
 High durability (strong chassis frame).
 Availability of spares all over in India.
 Cost-effective.
 Low-maintenance.
 Technology from the USA and EUROPE.
• Product improvement.
 Different strategies like product, branding,
advertising and pricing strategy in the
different market.
 In the home country Tata's strategies are
same as to cost leadership and
differentiations.
Group 1Junaid Bhat 04
Nilesh Sargam 38
Sandeep Yadav 48
Annuradha Gupta 13

More Related Content

What's hot

ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis
ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis
ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis kunal mittal
 
PROJECT ON ULTRATECH CEMENT
PROJECT ON ULTRATECH CEMENT PROJECT ON ULTRATECH CEMENT
PROJECT ON ULTRATECH CEMENT Mohammed Ashraf
 
Mahindra & Mahindra presentation
Mahindra & Mahindra presentation Mahindra & Mahindra presentation
Mahindra & Mahindra presentation Ajit Gupta
 
Complete analysis of Mahindra & Mahindra
Complete analysis of Mahindra & MahindraComplete analysis of Mahindra & Mahindra
Complete analysis of Mahindra & MahindraSantosh Tiwari
 
Force motor ppt (ROHIT)
Force motor ppt  (ROHIT)Force motor ppt  (ROHIT)
Force motor ppt (ROHIT)rohit1591
 
Automobile Industry Analysis Jitendra Shekhar
Automobile Industry Analysis Jitendra ShekharAutomobile Industry Analysis Jitendra Shekhar
Automobile Industry Analysis Jitendra ShekharJitendra Shekhar
 
A project report on customer satisfaction and market potential of ambuja cements
A project report on customer satisfaction and market potential of ambuja cementsA project report on customer satisfaction and market potential of ambuja cements
A project report on customer satisfaction and market potential of ambuja cementsProjects Kart
 
SIP Final Report (Logistic)
SIP Final Report (Logistic)SIP Final Report (Logistic)
SIP Final Report (Logistic)Chirag Shah
 
Gati strategic analysis
Gati strategic analysisGati strategic analysis
Gati strategic analysisNeha Upadhye
 
Automobile Industry of India(Present & Future)
Automobile Industry of India(Present & Future)Automobile Industry of India(Present & Future)
Automobile Industry of India(Present & Future)Somnath Bhaduri
 
Adani Ports and SEZ detail study
Adani Ports and SEZ detail studyAdani Ports and SEZ detail study
Adani Ports and SEZ detail studyHarsh Lokhande
 
Indian Freight Trains
Indian Freight TrainsIndian Freight Trains
Indian Freight TrainsVipin Subhash
 

What's hot (20)

ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis
ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis
ultratech cement marketing strategy, 4 P's, swot analysis, competitor analysis
 
PROJECT ON ULTRATECH CEMENT
PROJECT ON ULTRATECH CEMENT PROJECT ON ULTRATECH CEMENT
PROJECT ON ULTRATECH CEMENT
 
Mahindra & Mahindra presentation
Mahindra & Mahindra presentation Mahindra & Mahindra presentation
Mahindra & Mahindra presentation
 
Complete analysis of Mahindra & Mahindra
Complete analysis of Mahindra & MahindraComplete analysis of Mahindra & Mahindra
Complete analysis of Mahindra & Mahindra
 
Force motor ppt (ROHIT)
Force motor ppt  (ROHIT)Force motor ppt  (ROHIT)
Force motor ppt (ROHIT)
 
Tata Steel
Tata SteelTata Steel
Tata Steel
 
Cement Industry in India
Cement Industry in India Cement Industry in India
Cement Industry in India
 
Automobile Industry Analysis Jitendra Shekhar
Automobile Industry Analysis Jitendra ShekharAutomobile Industry Analysis Jitendra Shekhar
Automobile Industry Analysis Jitendra Shekhar
 
Tata motors project
Tata motors projectTata motors project
Tata motors project
 
AMBUJA CEMENT
AMBUJA CEMENTAMBUJA CEMENT
AMBUJA CEMENT
 
Logistics in india
Logistics in indiaLogistics in india
Logistics in india
 
Maruti Strategy
Maruti StrategyMaruti Strategy
Maruti Strategy
 
A project report on customer satisfaction and market potential of ambuja cements
A project report on customer satisfaction and market potential of ambuja cementsA project report on customer satisfaction and market potential of ambuja cements
A project report on customer satisfaction and market potential of ambuja cements
 
SIP Final Report (Logistic)
SIP Final Report (Logistic)SIP Final Report (Logistic)
SIP Final Report (Logistic)
 
Gati strategic analysis
Gati strategic analysisGati strategic analysis
Gati strategic analysis
 
Automobile Industry of India(Present & Future)
Automobile Industry of India(Present & Future)Automobile Industry of India(Present & Future)
Automobile Industry of India(Present & Future)
 
Marketing mix of ashok leyland
Marketing mix of ashok leylandMarketing mix of ashok leyland
Marketing mix of ashok leyland
 
Adani Ports and SEZ detail study
Adani Ports and SEZ detail studyAdani Ports and SEZ detail study
Adani Ports and SEZ detail study
 
Rail freight transport
Rail freight transportRail freight transport
Rail freight transport
 
Indian Freight Trains
Indian Freight TrainsIndian Freight Trains
Indian Freight Trains
 

Similar to Introduction to the Indian truck industry.

Logistics Industry Trends
Logistics Industry TrendsLogistics Industry Trends
Logistics Industry TrendsHirfan Ullah
 
Major issues in infrastructure
Major issues in infrastructureMajor issues in infrastructure
Major issues in infrastructurevinyas87
 
optimising_supply_chain_cost_-_road_transportation.pdf
optimising_supply_chain_cost_-_road_transportation.pdfoptimising_supply_chain_cost_-_road_transportation.pdf
optimising_supply_chain_cost_-_road_transportation.pdfAmSugarsales
 
URBANIZATION AND TRANSPORT PROBLEM
URBANIZATION AND TRANSPORT PROBLEM URBANIZATION AND TRANSPORT PROBLEM
URBANIZATION AND TRANSPORT PROBLEM Mohit Sharma
 
Car transportation
Car transportationCar transportation
Car transportationMera Sarthy
 
8 rajnish glasgow 9th june
8  rajnish glasgow   9th june8  rajnish glasgow   9th june
8 rajnish glasgow 9th juneREPUTE101
 
India Logistics Infrastructure
India Logistics InfrastructureIndia Logistics Infrastructure
India Logistics Infrastructurerajeevchopra
 
Road transport challenges India
Road transport challenges IndiaRoad transport challenges India
Road transport challenges IndiaArnaud Renard
 
New car comaprsion
New car comaprsion  New car comaprsion
New car comaprsion vikram gupta
 
The Importance Of Transportation
The Importance Of TransportationThe Importance Of Transportation
The Importance Of TransportationHeather Dionne
 
An Overview Of The Trucking Sector In India Significance And Structure
An Overview Of The Trucking Sector In India  Significance And StructureAn Overview Of The Trucking Sector In India  Significance And Structure
An Overview Of The Trucking Sector In India Significance And StructureJose Katab
 
Significance of transportation
Significance of transportationSignificance of transportation
Significance of transportationsunil r
 
SECTORAL AND INDUSTRY ANALYSIS OF INDIAN RAILWAY
SECTORAL AND INDUSTRY ANALYSIS OF INDIAN RAILWAYSECTORAL AND INDUSTRY ANALYSIS OF INDIAN RAILWAY
SECTORAL AND INDUSTRY ANALYSIS OF INDIAN RAILWAYNischal16
 

Similar to Introduction to the Indian truck industry. (20)

Logistics Industry Trends
Logistics Industry TrendsLogistics Industry Trends
Logistics Industry Trends
 
Major issues in infrastructure
Major issues in infrastructureMajor issues in infrastructure
Major issues in infrastructure
 
India : Railways Sector Report_August 2013
India : Railways Sector Report_August 2013India : Railways Sector Report_August 2013
India : Railways Sector Report_August 2013
 
optimising_supply_chain_cost_-_road_transportation.pdf
optimising_supply_chain_cost_-_road_transportation.pdfoptimising_supply_chain_cost_-_road_transportation.pdf
optimising_supply_chain_cost_-_road_transportation.pdf
 
Mo-3.pdfk
Mo-3.pdfkMo-3.pdfk
Mo-3.pdfk
 
URBANIZATION AND TRANSPORT PROBLEM
URBANIZATION AND TRANSPORT PROBLEM URBANIZATION AND TRANSPORT PROBLEM
URBANIZATION AND TRANSPORT PROBLEM
 
Car transportation
Car transportationCar transportation
Car transportation
 
8 rajnish glasgow 9th june
8  rajnish glasgow   9th june8  rajnish glasgow   9th june
8 rajnish glasgow 9th june
 
India Logistics Infrastructure
India Logistics InfrastructureIndia Logistics Infrastructure
India Logistics Infrastructure
 
Road transport challenges India
Road transport challenges IndiaRoad transport challenges India
Road transport challenges India
 
New car comaprsion
New car comaprsion  New car comaprsion
New car comaprsion
 
Business Plan - BHEEMA EV Truck
Business Plan - BHEEMA EV TruckBusiness Plan - BHEEMA EV Truck
Business Plan - BHEEMA EV Truck
 
The Importance Of Transportation
The Importance Of TransportationThe Importance Of Transportation
The Importance Of Transportation
 
An Overview Of The Trucking Sector In India Significance And Structure
An Overview Of The Trucking Sector In India  Significance And StructureAn Overview Of The Trucking Sector In India  Significance And Structure
An Overview Of The Trucking Sector In India Significance And Structure
 
Taxi service aggregation
Taxi service aggregationTaxi service aggregation
Taxi service aggregation
 
Tata ace
Tata aceTata ace
Tata ace
 
Automobile Industry Of Pakistan
Automobile Industry Of PakistanAutomobile Industry Of Pakistan
Automobile Industry Of Pakistan
 
Significance of transportation
Significance of transportationSignificance of transportation
Significance of transportation
 
India preread mobility_charrette_2017
India preread mobility_charrette_2017India preread mobility_charrette_2017
India preread mobility_charrette_2017
 
SECTORAL AND INDUSTRY ANALYSIS OF INDIAN RAILWAY
SECTORAL AND INDUSTRY ANALYSIS OF INDIAN RAILWAYSECTORAL AND INDUSTRY ANALYSIS OF INDIAN RAILWAY
SECTORAL AND INDUSTRY ANALYSIS OF INDIAN RAILWAY
 

More from Junaid Bhat

More from Junaid Bhat (11)

All about leather 2017
All about leather   2017All about leather   2017
All about leather 2017
 
Iso introduction 2017
Iso introduction   2017Iso introduction   2017
Iso introduction 2017
 
DSES_2017
DSES_2017DSES_2017
DSES_2017
 
AEZ
AEZAEZ
AEZ
 
Bata Shoes
Bata ShoesBata Shoes
Bata Shoes
 
Sebi a critic
Sebi a criticSebi a critic
Sebi a critic
 
The Role & Potential of Public Action
The Role & Potential of Public ActionThe Role & Potential of Public Action
The Role & Potential of Public Action
 
Future Group
Future GroupFuture Group
Future Group
 
Gen Y Ethics O Not
Gen Y Ethics O NotGen Y Ethics O Not
Gen Y Ethics O Not
 
Fish!
Fish!Fish!
Fish!
 
Safe Deposit Box
Safe Deposit BoxSafe Deposit Box
Safe Deposit Box
 

Recently uploaded

THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...Subham Panja
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...Sandy Millin
 
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfArti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfwill854175
 
3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptxmary850239
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey designBalelaBoru
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptxmary850239
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...gdgsurrey
 
The basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxThe basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxheathfieldcps1
 
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxAUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxiammrhaywood
 
Pharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfPharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfSumit Tiwari
 
ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfVanessa Camilleri
 
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYSDLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYSTeacherNicaPrintable
 
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...AKSHAYMAGAR17
 
Dhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhatriParmar
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxHimansu10
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptxGOWSIKRAJA PALANISAMY
 

Recently uploaded (20)

THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...
 
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfArti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
 
3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx
 
t-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodologyt-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodology
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey design
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
 
The basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxThe basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptx
 
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxAUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
 
Pharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfPharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdf
 
Problems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard DeviationProblems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard Deviation
 
ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdf
 
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYSDLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
 
Least Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research MethodologyLeast Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research Methodology
 
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
 
Dhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian Poetics
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptx
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptx
 

Introduction to the Indian truck industry.

  • 2. INTRODUCTION  The primary modes for movement of goods in India are Rail and Road.  Of late, movement of goods by roads has gained considerable importance in India. The road transport industry is penetrating into the market through a strategy of services. They provide service form the platform of the consignor to the door of the consignee.  Besides, they accept goods in small quantities. Unlike Railways, they have the capacity to penetrate into isolated rural and hilly areas, where laying a railway becomes expensive. They are vital tools in the manufacturing, transportation, and warehousing industries.
  • 3. The truck population in India has grown at a rate of 7.2 per cent per annum between 1950-51 to 1990-91. At present, there are over 1300 trucks per million population and the utilization of trucks is around 70,000 kms. per year. The corresponding figures for the USA are 151,2000 (over 100 times) and 19,2000 kms. per year (less than one third). The trucking industry is a very significant player in goods movement, carrying over 54% of the tonne km. rail road share in 1988-89 (up from 11% in 1950-51). Inspite of the unorganized nature of the private companies engaged in the movement of goods, the trucking operation in India seems to be fairly efficient. The road infrastructure and service management need to be improved substantially, to make the trucking industry vibrant.
  • 4. MODEL OF OPERATION OF THE TRUCKING INDUSTRY User Transport Companies/contra ctors/Supplier/ Booking Agents Brokers Transport Operator Small Operator Large operator User represents the demand side of the market. Collecting, forwarding, distributing goods. Ensures supply of trucks to the transport contractor. Providing haulage service INTERMEDIARIES
  • 5. Strength Weakness Demand No Stable Demand Unity Driven by Fuel Prices Pioneer in Transportation Shortage of Skilled Drivers Contribution Within The Country Can’t Reach in Remote Areas Limit Cannot Be Increased Opportunities Threats Subsidizing Brokers Computerized Exchange Network Fuel Prices Improve Mileage Tolls Central Toll Plaza Political Environment Stable Government No of accidents Infrastructure
  • 7.  Established in 1945.  World’s eighteenth largest motor vehicle manufacturing company.  Forth largest truck manufacturer.  Second largest bus manufacturer by volume.
  • 8.  Manufacturing is done at Jamshedpur and Pantnagar.  Tata motors produces LCV, MCV and HCV.  LCV – TATA ACE.  MCV – TATA 407, TATA 410.  HCV – CONS TRUCK, PRIMA.  TRAILER.
  • 9.  Focuses on new products and acquisitions.  Intensive management development in order to establish its leaders for tomorrow.
  • 10. Vision Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us. Mission To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.
  • 11.  Tata truck is using hub and spoke model for distribution  Tata has many C & F agents (collects truck from hubs and distribute it across nation)
  • 12.  Economics of scale. • Volume oriented.  High durability (strong chassis frame).  Availability of spares all over in India.  Cost-effective.  Low-maintenance.  Technology from the USA and EUROPE. • Product improvement.
  • 13.  Different strategies like product, branding, advertising and pricing strategy in the different market.  In the home country Tata's strategies are same as to cost leadership and differentiations.
  • 14. Group 1Junaid Bhat 04 Nilesh Sargam 38 Sandeep Yadav 48 Annuradha Gupta 13

Editor's Notes

  1. In 2004, Tata Motors acquired Daewoo Commercial Vehicle Company of South Korea. It has also acquired the companies like Daimler, Lanchester, Rover and Jaguar.
  2. Tata motors focuses on economies of scale, because they are capable to manufacture the truck on assembly line. Currently it is manufacturing a truck in 5 minutes at its Jamshedpur unit. And because of this they are cost effective.2) Tata motor in context of truck sector is volume oriented as they think that a buyer buys commercial vehicle for at least 10 years uses so, alternately customer is going to use Tata brand for 10 years. So company can generate profit throughout the 10 years in terms of spare parts and services.3) In India infrastructure is not high class because of this truck is made up for heavy duty and high durability.4) As commercial vehicles are runs on diesel. So Tata motors uses its own made engines which gives low maintenance.5) Till Tata motors has bought various international brands in vehicle industry like jaguar, Daewoo so with the help of these companies Tata upgrade its technology for product improvement.