The document discusses how business transactions have moved beyond enterprises as devices become increasingly connected. It notes that over 1 trillion devices will be connected to the internet by 2013. This connectivity is generating massive amounts of data and changing how customers interact with companies. The document advocates for integrating systems of engagement and record to enable new interactions and insights. It presents IBM's systems of interaction portfolio as a way to rapidly connect systems, extract insights from real-time data, and innovate through an open integration platform.

1. Delivering Systems of Interaction
Ileana Honigblum
Connectivity & Integration Sales Leader
© 2013 IBM Corporation

2. Business transactions have moved beyond the enterprise..
The planet is wiring itself to a new nervous system
Bridge tomorrow’s innovations with the systems that power the businesses today
1 billion
Smartphone
users by 2016
534 billion
Dollars in mobile
transactions by 2015
1 trillion
85%
Devices connected to
the internet by 2013
Of enterprises use
external cloud services
69.1%
Increase in mobile
transaction volume
since 2011
126 million
Tablet users by 2016

3. Our World is Filling with Devices – and their Big Data
Rice grains grown each year
Ants crawling the earth
1,000,000,000,000,000 (1 quadrillion)
100,000,000,000,000,000 (100 quadrillion)
Devices produced each year
10,000,000,000,000,000,000 (10 quintillion)
More than 1 billion
devices for every
one of us
3
© 2013 IBM Corporation

4. The way we reach and understand customers is evolving
Connected Cars
Websites
Partners
Websites
APIs
Game
Consoles
Connected
Appliances
Trillions 2013+
Millions 1993 - 2000
Internet TVs
4
Smartphones
Tablets

5. Your Integration needs are changing and growing…
Systems of
Record
Systems of
Engagement

6. Bridge tomorrow’s innovations
with the systems that power the businesses today
Systems of Interaction
Systems of Record
Systems of Engagement

7. Today’s Systems of Record were once the
Systems of Engagement
Goals
Data and Process Integrity
Now mature and well
established (usually)
Ensure continuous availability
and resilience
Reduce cost to operate and
maintain
Reduce pace of required
changes
Emphasizes transactions

8. Focus shifted to delivering new ways to engage
with customers, employees and partners
Goals
Improving interactions with
customers to meet heightened
expectations
Connecting people in real time
Enabling self-service to
increase customer satisfaction
Attracting more business by
creating new business models
Emphasizes content

9. When Systems of Engagement are unplugged…
Customer uses Mobile app to interact with Airline
Can show my ticket
Can show my seat
Can see upgrade option
Can check flight status
Can’t change my ticket
Can’t move my seat
Can’t buy upgrade
Can’t change flight
New Integration Requirements:
Connect front-office Systems of Engagements with back-office Systems of Record
Rapidly develop services for new interactions beyond the four walls of the enterprise
Quickly and easily scale capture all of the different end points from front-office engagements
Act on insights from real-time integration to enable continuous insights

10. Integration Turns Mobile Interactions into Transactions
IBM Integration Bus
Over 1/3 of all mobile technology leaders are actively
integrating to back end systems
Integration to back-end systems allows business to
capitalize on mobile interactions
A SOA-based integration layer provides reusable
services as APIs for mobile interactions
An ESB approach allows complex interactions to be
packaged as simple APIs to reduce multiple calls to
the back end
Integration Bus:
– Mobile enable any enterprise service in a
few clicks in conjunction with Worklight
Key Capabilities
• Scalable infrastructure
– Build robust solutions with integrated
caching and security
• Rapid publishing
– Push updates to mobile users from
enterprise applications
• Rapid Cloud connectivity
– Create end-to-end mobile solutions for
SAP, Microsoft .NET, Microsoft Dynamics,
Workday, Salesforce.com and more
• Reliable messaging to apps
• Pre-packaged templates
Business Value
• Up to 60% development reduction
• Flexibility and change control

11. Act on insights from real-time information to transform
evolving opportunities into better outcomes
Web
Mobile
Social
Email
Call centers
Kiosks / POS
Physical locations
Sensors
Generating
Insight
Near-real-time visibility into all data networks, including
files and messages
Automated, intelligent decision-making
Manage risk through predictive analytics based on
customer data
Speed up decision-making through real-time monitoring
of key business metrics and performance indicators
Monitor and analyze client activities and usage patterns
to gain essential insight into needs
and expectations

12. Enabling Predictive Enterprise with Real-time Analytics
Bring together variety of real-time data from any source, at velocity, to generate insights
z

13. Lack of integration impedes innovation
“integration with back-office systems is the biggest barrier to
consumer-facing systems of engagement”
What is your most significant technical barrier to creating
effective customer-facing systems? (Systems of Engagement)
Inadequate integration
with back-office systems
(Systems of Record)
42%
35%
Inadequate security
Inadequate master-data
management
34%
Inadequate content
management
30%
Slow or unpredictable
performance
30%
Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, Q1 2013
Systems of Engagement Demand New Integration Solutions – And a New IT, Forrester, April 2013

14. Addressing challenge of creating Systems of Interaction
Integrating Systems of Engagement and Record
Control and
manage
services
Scalable and
reliable access to
information
Build and run
Mobile
applications
Integrate
virtually any
applications
Expose services
via APIs to
accelerate
innovation
Integrate SaaS
and On Prem
Secure access
across enterprise
boundaries
Real-time
awareness of
Internet of Things
and Mobile

15. IBM Systems of Interaction Portfolio
Industry Patterns
Decisions & Analytics
Rules
Situations
Analytics
Internet of
Things
Business Process
Human Tasks
Workflow
Collaborate
Mobile
Service
Dev Ops
Build
Service
Service
Service
Integration
Gateway
Integration Bus
Transform
Route
Choreograph
Cloud
Secure
Manage
Scale
Govern
APIs
Social &
Web
Messaging
Data
Caching
Application Foundation
Search
Partners

16. Another way to look it...

17. Today’s challenges demand a complete integration solution
IBM
Business
Integration

18. … and a complete Messaging solution
Universal messaging backbone for transporting virtually any information
IMS
.NET
Pattern
App
DB2
JCAPS
Pattern
CICS TS
Service
SAP
Files
Rules
Process
Analytics
○ Shared backbone for delivering all kinds of
business data: messages, events, files, service
interactions, mobile, sensors
○ Proven, reliable delivery of business critical
data transactions
○ Preserve integrity of data with end-to-end
encryption
○ Time-independent processing through
asynchronous exchange (queuing)
○ Efficient messaging for mobile and sensors
○ Flexible distribution of information based on
topics (just publish and subscribe to data)
○ Connect at Internet scale
IBM
Business
Integration

19. Integration Bus unifies the whole enterprise
Provides universal connectivity to integrate across all Systems of Record
○ Integrate virtually any System of Record
including services, applications, data sources
○ Easily convert & transform business data
○ Accelerate integration & promote best
practices with pre-built patterns
○ Built-in packaged application connectors
○ Rapid integration with graphical tooling
○ Supports wide range of developer skills
including Java and .NET
○ Natural fit with MQ & WAS environments
○ Standards-based data modelling aligns with
Master Data Mgmt
IBM
Business
Integration

20. Integration Gateway extends beyond the enterprise
Provides secure connectivity reaching out to Systems of Engagement
○ Rapidly connect out to Systems of Engagement
○ Accelerate integration & promote best practices
with pre-built patterns
○ Secure access to enterprise systems and data by
providing a “force-field” around the business
○ Rapidly and easily synchronise SaaS application
data with on-premise
○ Rapidly integrate mobile apps with enterprise
systems and data
○ Track shifting market trends by engaging clients’
social network and circle of contacts
○ Capture real-time data from millions of sensors
○ Enable secure B2B exchange with communities
of trading partners
○ Drive innovation from external developer
communities with enterprise API management
○ Gain real-time insights from Big data that cannot
be readily stored and accessed
IBM
IBM
Business
Integration
Integration

21. Internet of Things instruments our entire world,
Mobile is Changing Businesses

22. Mobile Connectivity – Mobile and M2M
The Business Impact of Connected Devices could be Worth US$4.5
Trillion in 2020 Link
Although millions of new devices and machines are connected to mobile networks every month, we are still just
scratching the surface of what is possible.
“Today the connected devices market is dominated by mobile phones, but this will change in the future as a new
wave of smartphones, tablets, consumer electronics and M2M devices connect everything from cars to health
services and even entire cities,” said Michael O’Hara, Chief Marketing Officer, GSMA.
An extraordinary 240 million tonnes of food spoils during transit and storage every year in developing countries.
The use of mobile connections to track trucks and monitor the temperature of storage facilities would save
enough food to feed more than 40 million people annually – equivalent to the entire population of Kenya
Mobile technology can also make travelling safer; in developed countries, one in nine of the lives lost in road
accidents could be saved by in-car connectivity that calls the emergency services automatically in the event of a
collision, providing accurate location information and other relevant details. In cities, intelligent transport systems,
which monitor traffic flows and direct drivers accordingly, can ease congestion, reduce commuting times, lower
stress levels and keep the economy moving
•Over 50% of [Car] consumers would be swayed by the
presence of an internet-capable device *
•Over 50% of global vehicles sales in 2015 to be connected
(either by embedded tethered or smart phone integration)
•Every car to be connected in multiple manners by 2025
Top Ten Connected Applications in 2020 – GSMA ** (link)
Application
Connected Car
Pay-As-You-Drive Car Insurance
New Business Models for Car Usage
Traffic Management
Electric Vehicle Charging
Clinical Remote Monitoring
Assisted Living
Home and Building Security
Smart Meters
Building Automation
Value ($USb)
600
245
225
100
75
350
270
250
105
40

23. Mobile Connectivity – Mobile and M2M

24. The next generation of connected vehicles will create massive data which
will to be processed through High Performing Backends
The next generation connected vehicle journey
Upcoming models will launch millions of connected vehicles
Vehicles will be fully packed with sensors
Sensors will create GBytes of data per vehicle per hour (big data)
Millions of vehicles will be connected in parallel ...
... sending and receiving millions of messages
Mobile Messaging - Connectivity
Big Data
Real Time Analytics
Cloud
Advanced Mobility

25. The Connected Vehicle - A megatrend in the Automotive
Industry which drives intelligent solutions for customers
After-Sales / Diagnostics
Other cars
Multimedia devices
Infrastructure
Infotainment
25
Advanced Mobility

26. Internet of Things Industry Examples
Banking
Monetize
Paid home care
family services
Retail
Transport
Cash
replacement
Paid Alerts to
travellers
Sensor enabled
Loyalty cards
Congestion
charging
Component
predictive
replacement
Delivery and
stock
replenishment
optimization
Smart Cities
Traffic mgmt
Fleet mgmt
Cash
replacement
solutions
Healthcare
Automotive
Store layout
optimization
Pay-per-drive car
rental
Mobile Banking
Optimized Cash
management
ER Bed
Resource Mgmt
Optimize
Banking the unbanked
Biometrics
Extend
26
Life style
monitoring
Smarter
Subsidies
Remote ATM
Management
Control
In-car Movies,
Music, Games
Dynamic
Authorization
Highly
Automated
Driving
Smart Vending
Machines
Remote
Drive-train
optimization
Mobility Services
Pay-per-use
energy
Delay nonessential supply
during peak
loads
Smart home
services
Delivery Lockers
Store energy
mgmt
Remote Hospital
environment
Mgmt
Airport
Management
E&U
Crowd mgmt
Store parking
mgmt
Timetable mgmt
Dynamic price
labels
Asset mgmt
Remotely control
consumer
devices
© 2013 IBM Corporation

27. Automotive Examples – Connected Car
Tracking where cars are, how cars move in space and in relation to other Cars
!
!
!
Slope aware power train
optimization
Flooding/Slippery risk aware
Driving alert
100
Dynamic/Variable Speed Limit
alert & speed control
Low Bridge
!
!
Signal status aware speed
control going thru crossing
:-)
Dynamic parking space
availability navigation
27
Height/load limit aware fleet
driving alert & detouring
Bus
Passenger crowd aware bus
dynamic speed management
Accident/congestion aware
detouring & navigation
Co2
Environment pollution surveillance
traffic fencing control & fleet alert
© 2013 IBM Corporation

28. IBM MessageSight
• The growth of mobiles, sensors and intelligent devices demands a
change to how we do business
• IBM MessageSight is a secure, easy to deploy appliance-based
messaging server that is optimized to address the massive scale
requirements of the machine to machine (m2m) and mobile use
cases
• Designed to sit at the edge of the enterprise and can extend your
existing messaging infrastructure or be used standalone
• Part of the MobileFirst family integrating with BigData and Analytics
engines to provide an end to end solution

29. IBM MessageSight: Key Messages
"IBM MessageSight sits on the edge of the enterprise, providing highly
scalable connectivity to the mobile internet and your existing
enterprise intranet. Message Sight extends MQ to Mobile and
Internet“
MessageSight is poised to do for mobile and devices what MQ did for
enterprise applications
"Easy to Setup and Configure" –
– For IT people, this is a "makes my job easier/makes me look better"
reinforcement.
– For business/money-focused constituents, its a "rapid time to
value" reinforcement (I need this done now/quickly).
Operational costs => direct impact on the operational costs and reduce
future hidden costs uncertainty related to growth.

30. IBM Systems of Interaction Portfolio
Complete
Rapid
Patterns-driven
Standards-based
Polyglot
Flexible deployment