IBM WebSphere Direction


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IBM WebSphere Direction by Dave MacDonald for Summit by the Sea

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  • 8/25/2014
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  • IBM WebSphere Direction

    1. 1. 0 IBM WebSphere Reinvent Your Enterprise David MacDonald IBM – Vice President WebSphere Sales North America August 21, 2014 0
    2. 2. 1 Shifts in the digital economy Shift in personalized computing towards mobile using cloud-based services Shift towards unbundling business offerings Shift towards killer-apps disrupting entire industries
    3. 3. 2 Composabile Enterprises will thrive Transform how you engage with your ecosystem Restlessly reinvent and innovate your processes Make better decisions with Real-time Actionable Insights Accelerate your time to market Integrate across the enterprise A Building Block Approach
    4. 4. 3 Reinvent your Enterprise with CAMS Cloud as the growth engine of your business Mobile & Social to reinvent how you engage Analytics to transform your enterprise and industry
    5. 5. 4 Cloud as the Growth Engine for Business IBM is making major investments in cloud. $1.2B Data Center Expansion $2B SoftLayer Acquisition $7B+ Acquisition Investment 100+ PaaS & SaaS Offerings 40,000+ Experts
    6. 6. 5 Clients succeed with IBM Cloud Solutions Fast, Flexible Test Environment  IBM PureApplication System with patterns improves time to market Rapid Deployment of New Transactional Applications  PureApplication System helped the company optimize and consolidate its infrastructure, decreasing maintenance costs, and raising service level for customers Jumpstarting the API Economy  Bluemix catalog allows developers to seamlessly extend products to cloud and mobile devices.
    7. 7. 6 Mobile changes engagement 84% of Smartphone users check an app as soon as they wake up
    8. 8. 7 Clients succeed with IBM Mobile Solutions Consistent Omni-channel marketing  IBM WorkLight keeps mobile app in sync with web site, supports emerging device capabilities such as “talking” shelf tags and mobile payments. Rapid Deployment of New Mobile Applications  Use WorkLight to develop mobile apps within weeks to support customer search for in-network doctors and treatment facilities, search for pharmacies and customer inquiry on the status of patient claims and benefits. Personalizing the Customer Experience  Integrated MessageSight to quickly route information from thousands of sensors in each car, while infusing that data with intelligence to improve decision-making.
    9. 9. 8 Analytics – We are overloaded with data, but lacking insight! as much data and content over coming decade 44x Business leaders frequently make 2009: 800,000 petabytes 2020: 35 zettabytes decisions based on information they don’t trust, or don’t have 1in3 Business leaders say they don’t have access to the information they need to do their jobs 1in2 83% of CIOs cited “Business intelligence and analytics” as part of their visionary plans to enhance competitiveness of CEOs need to do a better job capturing and understanding information rapidly in order to make swift business decisions 60% of world’s data is unstructured 80%
    10. 10. 9 Clients succeed with IBM Analytics Solutions Innovative Solutions through Data Orchestration  BPM serves as the orchestration engine for transactions between healthcare providers, genomic sequencing labs and genome interpretation providers ensuring data integration. Ensuring Real-Time Data for Analytics  The solution's underlying data warehouse is dynamically updated with near-real-time feeds of current flight planning and scheduling data allowing them to save several million dollars a year in overall fuel costs. Expanding the Customer Base and Increasing Sales  IBM BPM aggregates data to gain a deeper understanding of customer behavior, resulting in 20% increase in sales, 15% boost in customer satisfaction and 3-5% improvement in cross selling value-added services.
    11. 11. 10 Internet of Things Connecting devices & people Source:
    12. 12. 11 Clients succeed with IoT Solutions Improved Care through Location Analysis  IBM Operational Decision Manager correlates time stamps and events from real-time location tracking system. 100 percent of physicians & nurses at Osler said the solution probably or definitely will improve patient flows and overcrowding. Tourist Management through Sensors  IBM BPM solution interacts with sensors and devices, helping the city to locate and guide tourists. City optimizes resources, propelling tourism and improving the quality of life for both citizens. Real-time Customer Interaction  IBM MessageSight scalability and security capabilities allows for deployment of new services to millions of customers without compromising customer privacy or quality of service.
    13. 13. 12 WebSphere Capabilities Cloud  Economically scale deployment of cloud centric and cloud enabled workloads to deliver best in class deployment and support in private or public cloud  Composable services environment to rapidly develop and deploy applications Internet of Things  Connecting sensors through integration and driving actions based on analytics  Solutions to quickly develop and manage APIs enabling new business models and expanding the reach of organizations Social  Built in coaches enable workers to find the right individual to ensure collaboration  Platforms for developing social engagement models and integrating to transform the business Mobile  Platform for development, deployment and cross device mobile apps  Management of apps, devices, security and mobile analytics to ensure security, and user insights Analytics  Integrate data sources and data, routing it to the right decision maker in a form they can use in a timely manner  Continuous monitoring of streaming data to provide real-time insight
    14. 14. 13 WebSphere – Best Capabilities & Highest Market Share Magic Quadrant for On-Premises Application Platforms Magic Quadrant for Mobile Application Development Platforms
    15. 15. 14 Thank You