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IBM Digital Experience Overview - ICS.UG 2016

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Basics and Business Benefits of WebSphere Portal, Web Content Manager, Enterprise Market Management and Search

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IBM Digital Experience Overview - ICS.UG 2016

  1. 1. ICS.UG Conference 2016 IBM Digital Experience Overview Kay Baumgartel, Leading Technical Sales Professional, IBM Social Unit DACH IBM Deutschland GmbH Hamburg, 10.03.2016
  2. 2. © 2016 IBM Corporation 2 Agenda Please Note IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
  3. 3. © 2016 IBM Corporation 3 Agenda • Basics and Business Benefits of WebSphere Portal • WebSphere Portal Architecture • WebSphere Portal Install, Administration and Security • Web Content Manager, Enterprise Market Management and Search • Integration and Portal Features • Portlet Development • Social Software Integration • Delivering to Mobile Audiences • Virtualization and Cloud Scenarios • Additional Information and Resources • Summary
  4. 4. Source(s): Organizational Engagement, Gallup Consulting, Reduction in Customer Defection rates, Bain & Co, Return on Behavior Magazine., Tablet's ultimate buying machine, September 28 2011, Wall Street Journal, Retailer losses from customer experience, Harris Interactive Tea Leaf Online 2010 survey, September 23 2010, Fast Company Magazine Customer Engagement  Online retailers may have lost $44.6B due to online customer experience problems. Harris Interactive  5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry. Bain & Co  Customers purchasing on tablet computers have 2% higher conversion rates and 20% larger order size. Wall Street Journal Workforce Engagement  Engaged organizations have 3.9 times the earnings per share (EPS) growth rate compared to organizations with lower employee engagement Gallup Research  Social tools used internally with employees can increase productivity by as much as 11-30% IDC  Organizations that have optimized engagement have outperformed their competitors by 26% in gross margin and 85% in sales growth. Gallup Exceptional Online Experiences Drive Better Business Results
  5. 5. To do this, We Need to Bring it all Together
  6. 6. Product & Service Content Marketing Content Social Content Online Product & Service Delivery Self-service problem resolution Dealer, franchise, store, employee support Contact Center support Registration & profile management Bill Presentment & Payment Loyalty Programs Illy Banca Carige Bharti Airtel Jyske Bank Amadori Wimbledon OMRON Europe Lufthansa Content Delivery Deliver Everywhere Self Service Delivery Account Management Customer Contact Support Digital Experience Takes Many Forms
  7. 7. IBM's Digital Experience Strategy One Robust, Integrated Platform – Built For Flexibility  Integrated – Speed time to market with a core platform  Open – Leverage & extend existing data sources through robust integration capabilities  Instrumented – Support evidence-based decision making through analytics  Contextual – Increase customer satisfaction with digital experiences tailored to a user's location, attributes, preferences, device, behaviors.  Flexible – adapt to handle the latest advancements + technology changes  LOB Friendly – enable LOB to manage the digital experience life cycle day to day. IBM's Digital Experience Mission: Helping You to... •Enable your customers, citizens, employees and partners to achieve productive self- service operations in a consistent, scalable and personalized manner •Enables you to better recruit, reach, engage, support, retain those same groups Content Mgt Portal Commerce Integration Analytics Marketing Mobile PZN & Targeting Social & UCC Cloud IBM Digital Experience 9
  8. 8. An Integrated Portfolio of Digital Experience Software from IBM Customer Experience Suite Delight customers & partners, increase revenue & satisfaction WebSphere Portal V8.5 Forms Web Content Management Social Mobile Commerce Social ECM Analytics Marketing Mgmnt Collaboration BPM Employee Experience Suite Empower employees and improve business efficiency 10
  9. 9. WebSphere Portal Platform Basics ■ Combines portlets, widgets, feeds... (application user interfaces and/or content) together into one unified presentation ■ Delivers a highly personalized experience, considering role, personal settings, and device settings ■ Provides application integration, collaboration, single sign-on services and much more Is a framework, for delivering role based, context and/or process driven, web sites that make people more productive, in the context of what they do everyday Log in and Self Care Common Links Content Integration Site Level Navigation General and personalized Content Application Platform External Services Consumption User Participation User Community And Awareness Search Branding
  10. 10. Web Content Manager Enterprise Apps & Content BPM & Workflow Engines Remote Portlet Producer WebSphere Application Server Network Deployment Serlet Engine Web Services JDBCSecurity/SSOJ2EE WCM API & REST Interfaces Site Design Rich Text Editor Syndication Content Approvals Web Content Integrator Authoring Content Provisioning Projects WCM Social Media Publisher Site Administration Credential Vault Personaliization Site Analytics Web Application Bridge Search Live Text & Portlet Wiring Portal Model AJAX Proxy Portlet Preferences Portlet API & REST Interfaces Impersonization Feed Reader WCM Rendering Tagging & Rating Worklight Server Social Software & Services EMM - Analytics Engines Web Experience Factory Rational Application Developer Worklight Consumer Edition Process Designer Industry and Business Partner Solutions WebSphere Portal Portlet Container and Services Rules Dynamic Content Themes & Skins Page & Content Handlers Feed Provider Page and Content Aggregation Services Web Experience Hypervisor Patterns for WebSphere Portal and WCM Pure ApplicationSystems SoftLayer Server & Client Side Aggregation WevDAV XML Access & Portal Scripts Mobile Devices Remote Portlet Consumer XML Access & Portal Scripts Feeds Forms Experience Builder WebSphere Portal Server . Architecture Tools Web Experience Hypervisor Patterns for WebSphere Portal and WCM
  11. 11. Making Business Processes Mobile with Seamless Integration Business Process Manager WAS Process Server PortalFileNet
  12. 12. Forms Integration Enables Self-Services Processes IBM Forms now includes added capabilities to address all of your forms applications Data-centric Solutions Forms Experience Builder Forms Server, Viewer & Designer Document-centric Solutions IBM Forms Server and Forms Experience Builder V8.x  Engaging user experiences  Web-based tooling  Records are data-centric  High volume throughput Delivering a complete solution  “Like paper” forms for the web  Intelligent documents  End-to-end XML solutions  Digitally signed records
  13. 13. Agenda ● Basics and Business Benefits of WebSphere Portal ● WebSphere Portal Architecture ● WebSphere Portal Install, Administration and Security ● Web Content Manager, Enterprise Market Management and Search ● Integration and Portal Features ● Portlet Development ● Social Software Integration ● Delivering to Mobile Audiences ● Virtualization and Cloud Scenarios ● Additional Information and Resources
  14. 14. 18 Features Designed to Speed Installation, Upgrades & Updates  New streamlined install with IBM Installation Manager  A completely new installation program based on IBM Installation Manager: Life cycle management with a single tool: Install, Update, Rollback, Modify, Uninstall  Faster installation performance than previous installations (Up to 15% faster)  Better integration with other IBM foundation products  Support for WebSphere Application Server v8 and 8.5.5  Version 8 Migration / Upgrade  From WebSphere Portal V6.1.x (last two fixpacks)  Run standard WAS upgrade/migration - From WebSphere Portal V7 (last two fixpacks)  ‘Upgrade’ Portal V6.1 to Portal Version 7, replacing Portal binaries, but re-using existing DBs and configs  Version 8.5 Migration / Upgrade  From WebSphere Portal V7 and V8.0.0.1
  15. 15. 20 Configuration and Management – An Administrators View Administrative Capabilities: Adapt the user interface (hierarchy of pages, page layout) Administer Web applications/ portlets, feeds, virtual web apps, etc. Change the access control (users and groups, credential vault, policies) Modify WebSphere Portal settings (e.g. URL mappings, supported markups and clients) Modify WebSphere Portal content (e.g. Web Content libraries, syndication, feeds) Manage search administration (for example, define and manage search collections) Manage WebSphere Portal analyses and virtual portals
  16. 16. LDAP WebSphere Portal WebSphere App Srvr Portlet EARs Portal A Portlet Instances Portal B Portal C Many customers would like to provide a few more distinct portals without having to implement additional infrastructures. For example, an insurance company  Started with an employee portal  Wants to provide an agent portal  Need different anonymous pages, different look, some similar content and some different. Virtual Portals are a virtual entities each representing the logical behavior of a distinct WebSphere Portal but running on a shared infrastructure. Characteristics of a virtual portal:  Each has a unique URI  Each has its own unique set of places, pages, and users  Each has its own set of anonymous pages , login and sign up pages, and themes and skins  Each has its own user directory Virtual Portal Administrators  Manage each virtual portal individually  with some shared resources (such as portlet applications) LDAP LDAP Virtual Portals
  17. 17. Agenda ● Basics and Business Benefits of WebSphere Portal ● WebSphere Portal Architecture ● WebSphere Portal Install, Administration and Security ● Web Content Manager, Enterprise Market Management and Search ● Integration and Portal Features ● Portlet Development ● Social Software Integration ● Delivering to Mobile Audiences ● Virtualization and Cloud Scenarios ● Additional Information and Resources
  18. 18.  Allows business users of all skill levels to author and submit content  Enables rapid development of sites through reusable, out of the box components and templates  Separates content from presentation allowing authors to create content and webmasters to maintain control  Improves customer experiences through dynamic content delivery and a high level of personalization to the web user IBM Web Content Manager is a powerful and sophisticated browser-based application designed to accelerate the creation, maintenance and delivery of critical business content across intranet, extranet, internet and portal sites. IBM Web Content Manager (WCM)
  19. 19. 28 The Power of Content, Templates and Inline Editing - Within 15 Minutes, a Business User Can: 1 – Create a new page for press releases. 2 – Update the content 3 – Change one of the promos to point at her new article / page. 4 – Extend the page content with featured news 5 – Share what she has done!
  20. 20. 29 Content Template Catalog (CTC) on ICS Solutions Catalog Build Sites Faster With Pre-Built Web Content 2 Provides everything needed to simply snap together a site  Includes over 30 pre-built Web patterns for rapid site assembly Facilitates complete microsite creation including:  Landing pages with hero text and images  Slideshow carousels  Side navigators  Site map footers....and many more! Applies best practices to maximize impact with pre-integrated SEO, analytics, responsive support (mobile) and social features Updated Version Content Template Catalog 4.1.2 https://ibm.biz/BdxTeq
  21. 21. Premier Sporting Events Dynamic Content 433m Pages view 19.7m Unique visitors 1.5m iPad Downloads 50m Mobile Interactions 100 tweets per second 140k content updates a day (wcm) Worklight Mobile Client Analytics SocialMobile Cloud
  22. 22. Built-in Search increases effectiveness by linking users to relevant information sources Search Features  Delivers federated search across Portal content sources and any linked sites  Search results adhere to the portal security model  Relevance rankings  Custom search scopes  Document viewers (250 formats)  Summaries (static/dynamic) Administration  Crawl & Index: Portal and WCM pages, QuickrJ, Connections, third party web sites via HTTP  Search seedlist support optimizes source indexing Programmatic access for Portal search through REST Services  And more… Lucene & UIMA platform  Shared technology base with eDiscovery, Content Analytics and other IBM products Search Center presents federated results across Portal and external sources WebSphere Portal Search Add Tag Clound and Tag Results portlets Add External Results portlet to show additional information Options to change formatting (results.xsl)
  23. 23. Advanced Search technology supports WebSphere Portal solutions  Entitled with Portal Enable, Extend, Content Accelerator and Customer & Employee Experience Suites  Lucene & UIMA based platform  used by eDiscovery, Content Analytics and other IBM products  Additional Search source crawler support: – ECM, SharePoint, File, and Web, Databases, and more  Enhanced End User Experience  Integrates within the Portal interface  Advanced search features such as synonym expansion, quick links, dynamic summaries, autocategorization of results, saved searches and profiles, document previews  Enhanced Administrative Experience – Scales to millions of documents, reaches non-web enterprise content sources – Programmatic access through REST Services IBM Enterprise Search of Content Analytics results within a Portal Interface IBM Watson Content Analytics with Enterprise Search
  24. 24. • In-place, real-time channel analysis • Better business decisions • Digital Optimization of Web and Portal Content • Enhanced with IBM Enterprise Market Management Enterprise Market Management Digital Optimization Capabilities for WebSphere Portal and Web Content Manager
  25. 25. Agenda ● Basics and Business Benefits of WebSphere Portal ● WebSphere Portal Architecture ● WebSphere Portal Install, Administration and Security ● Web Content Manager, Enterprise Market Management and Search ● Integration and Portal Features, Portlet Development ● Portlet Development ● Social Software Integration ● Delivering to Mobile Audiences ● Virtualization and Cloud Scenarios ● Additional Information and Resources ● Summary
  26. 26. 35 IBM WebSphere Portal Heterogeneity – Deriving Value from Existing IT Investments & Resource Skill sets
  27. 27. Out of the box Adaptability/personalization Complexity of development- + IBM Business Solutions Catalog Feeds (RSS) / Social Rendering / Script Portlet J2EE Development with Rational Application Developer (Portal Toolkit) or Eclipse IDE HTML5 / CSS3 / UX Screen Flow Manager Web Developer Toolkit/ Web Experience Factory / Cognos iFrame / Web Clipping / Static Page Integration Web Application Bridge / WSRP / Web Services Bluemix Integration Tools and Methods Digital Data Connector
  28. 28. 39 Web Application Bridge Integration solution for web applications WAB is based on the following technology & specifications - HTML IFrames Reverse proxy technology IBM WebSphere Portal Server IBM WebSphere Application Server &JSR 286 specification 8.x updates:  Performance enhancements  Anonymous User support  Sharepoint 2010 integration support  Catalog release for WebSphere Portal 7 for feature and function parity Access Web Application Bridge in the Solutions Catalog on IBM Greenhouse Integrate Sharepoint Document Library or Site Areas http://www.yourcompany.com/wps Web Application Bridge (WAB) Porta l Serv er Virtual Web Application Web Browser 1 2 34 Back-end Web Application
  29. 29. 40 Digital Data Connector infuse Query markup Digital Experience Key capabilities include:  Any data, anywhere on any device.  Easily extensible using IBM WCM – minimal coding  Can be extended further by developers  Being used extensively within IBM for integrating IBM solutions
  30. 30. © 2016 IBM Corporation Web Experience Factory (WEF): Use model-based code generation tools to quickly build portlets and generate multiple variations automatically Generated application code with multiple variations Data Service Provider Model Data Access and Transformation Builders User Interface (Consumer) Model UI & mobile builders
  31. 31. Agenda ● Basics and Business Benefits of WebSphere Portal ● WebSphere Portal Architecture ● WebSphere Portal Install, Administration and Security ● Web Content Manager, Enterprise Market Management and Search ● Integration and Portal Features ● Portlet Development ● Social Software Integration ● Delivering to Mobile Audiences ● Virtualization and Cloud Scenarios ● Additional Information and Resources ● Summary
  32. 32. Cemex SHIFT Social Intranet Real-time process innovation and improvement Improved productivity, faster time to market and lowered cycle times Created a “single”, “flatter” organization to drive innovation Voted “Most Innovative Enterprise 2013” by peers SAP Workflow
  33. 33. Agenda ● Basics and Business Benefits of WebSphere Portal ● WebSphere Portal Architecture ● WebSphere Portal Install, Administration and Security ● Web Content Manager, Enterprise Market Management and Search ● Integration and Portal Features ● Portlet Development ● Social Software Integration ● Delivering to Mobile Audiences ● Virtualization and Cloud Scenarios ● Additional Information and Resources ● Summary
  34. 34. Mobile Mobile Web Native Hybrid Delivers a consistent multichannel experience for employees anywhere, anytime using any device • Out of the box Responsive (RWD) Web Experience themes • Adaptive design using device classification capabilities • Built on open web technologies (HTML5, CSS3, Java Script) • Use on device (camera, secure off-line storage, accelerometer, maps) features (IBM Worklight) • Mobile App Content Manager support
  35. 35. Exceptional Digital Experience Reduced cost of providing a consistent brand image Differentiated brand image and experience to more than 1,000,000 customers
  36. 36. Agenda ● Basics and Business Benefits of WebSphere Portal ● WebSphere Portal Architecture ● WebSphere Portal Install, Administration and Security ● Web Content Manager, Enterprise Market Management and Search ● Integration and Portal Features ● Portlet Development ● Social Software Integration ● Delivering to Mobile Audiences ● Virtualization and Cloud Scenarios ● Additional Information and Resources ● Summary
  37. 37. Approaches to Cloud Deployments 53 Control | SLA | Specialization | Security | Agility | Price Advantage | Access | Elasticity Multiple unrelated enterprises (shared) Virtual and physical (non-cloud) resources and applications Private • Designed for, and access restricted to, a single enterprise (or extended enterprise) • An internal shared resource, not a commercial offering • IT Org is the “vendor” of the shared/std service to its users Resource Isolation Single enterprise / extended enterprise (dedicated)
  38. 38. 54 54 “Cloud in a Box” - rack includes pattern engine, networking, storage, Hypervisors, system monitoring and management, everything needed to deploy • Bring your own infrastructure 1 -3 weeks Time takes a WebSphere Portal or IBM Connections administrator to configure deployment & environment manually 30 minutes Deploy using PureSystems 30% error reduction Deploy Virtual System Pattern in PureSystems IBM Platform as a Services (PaaS) on IBM PureSystems Service on IBM Digital Experience Patterns for WebSphere Portal Server and Web Content Manager V8.5 Hypervisor Editions
  39. 39. DX on Cloud IBM Digital Experience on Cloud lets you do what you do best – focus on your customers Secure Dependable Scalable Focus on creation Scale with your needs Trust the professionals Predictable costs Digital Experience On Cloud 1-environment Digital Experience On Cloud 2-environment Digital Experience Plus On Cloud 4-environment
  40. 40. IBM Digital Experience Software and Continuous Delivery WCM Reporting & Analytics Tool (Web Radar) Renditions support Simplified UI & integration with in- context editing Image editing Brightcove integration WCM & CES Rich Media Edition 8.5 Script Portlet Updates Digital Experience v8.5 Release  WebSphere Portal  IBM Web Content Manager  IBM Customer & Employee Experience Suite  IBM Web Experience Factory WCM Rich Text Editor Update 2014 2015 Digital Experience 1.0 Patterns for WP & WCM 8.5 IBM Connections 5.0 Support ContinuousDeliveryFormalRelease Mobile Preview Digital Experience v8.5 on Cloud (Addi’l subscription options) IBM Forms Experience Builder v8.6  Oracle support  RWD/Adaptive  Widgets Digital Experience v8.5 CF03  Resource aggregation for portlets  IBM Connections Cloud & SAML Integration with TFIM  WAB Mobile support Digital Experience v8.5 CF01 & CF02 Script Portlet 1.2 CTC 4.3 Continuous delivery release model expands platform value with new and updated features, operations improvements and software fixes on the V8.5 platform. 56 Rational Application Developer Portal Toolkit Digital Experience v8.5 on Cloud Custom RDS Patterns for zSystems WebSphere Portal Server v8.5 Custom (RDS) Pattern for Linux on z Systems Digital Experience 2.0 Patterns for WP & WCM 8.5 Digital Experience v8.5 CF04 RSSO via SAML with MS ADFS DJSON support with DDC WCM Rendering Eupdates Site Creation Enhancements Theme updates and more Digital Experience v8.5 CF05 Digital Experience v8.5 CF06 Digital Experience v8.5 CF07&08 Site Builder & Manager Updates SEO Enhancements Web Developer Toolkit Component updates & more IBM Forms Experience Builder 8.6.1 Mobile Application Content Manager (Closed Beta) DDC sample for WebSphere Commerce Script Portlet 1.3 DDC sample for IBM BPM Script Portlet sample for IBM BPM
  41. 41. IDC Report on the value of IBM Digital Experience Software
  42. 42. Leader in Gartner MQ for WCM Leader in Gartner MQ for Horizontal Portal Forrester Digital Customer Experience Wave Rated Strong Positive in Gartner User Experience Platform (2014) Strong Performer in Forrester WCM Wave Leader in OVUM Decision Matrix: Web Content Management IBM Digital Experience Market Leadership! http://www-01.ibm.com/software/collaboration/digitalexperience/
  43. 43. Thank You! ICS.UG Conference 2016 IBM Digital Experience Overview Kay Baumgartel, Leading Technical Sales Professional, IBM Social Unit DACH IBM Deutschland GmbH
  44. 44. © 2016 IBM Corporation 62 For Additional Information  IBM Digital Experience Solutions http://www-01.ibm.com/software/collaboration/digitalexperience  WebSphere Portal and IBM Web Content Manager Information Center Wiki http://www-10.lotus.com/ldd/portalwiki.nsf/  IBM Digital Experience Demonstrations: http://www.youtube.com/user/IBMXWebX • IBM Digital Experience Developer http://developer.ibm.com/digexp  IBM WebSphere Portal and Web Content Manager 8.5 Reviewer’s Guide: https://ibm.biz/BdHDWK

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