Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#ibmbpsse18 - Den svenska marknaden, Andreas Lundgren, CMO, IBM

48 views

Published on

Den svenska marknaden av Andreas Lundgren, Marknadschef, IBM. Presentationen hölls på IBM Business Partner Summit 2018.

  • Be the first to comment

  • Be the first to like this

#ibmbpsse18 - Den svenska marknaden, Andreas Lundgren, CMO, IBM

  1. 1. IBM Global Business Partners Let’s put smart to work.Andreas Lundgren, IBM Marknaden
  2. 2. 2 12,854 2017 Global C-suite Study respondents 2,148 Chief Executive Officers 2,102 Chief Financial Officers 2,139 Chief Human Resources Officers 2,258 Chief Information Officers 2,091 Chief Marketing Officers 2,116 Chief Operations Officers 2,047 Face-to-face meetings 10,807 Live phone interviews 3,144 North America 1,014 Middle East Africa Middle East and Africa 1,032 South America 3,457 Europe 1,709 China 1,171 Japan 1,327 Asia-Pacific
  3. 3. ©2015 IBM Corporation3 “The biggest threat is new competitors that aren’t yet classified as competitors.” Piotr Ruszowski, CMO, Mondial Assistance, Poland
  4. 4. ©2015 IBM Corporation4 “The biggest threat is new competitors that aren’t yet classified as competitors.” Piotr Ruszowski, CMO, Mondial Assistance, Poland 58% More competition from within industry 2017 2015 More competition from other industries 54% 26% 29%
  5. 5. ©2015 IBM Corporation5 New permutations are emerging out of “old” industries CxOs expect industry convergence to have the biggest impact on their business
  6. 6. ©2015 IBM Corporation6 CxOs expect competition in their industry to heat up “In the wake of digital disruption, our enterprise has shifted its strategy to investing in digital startups as this will drive information sharing and innovation.” Takao Wada President and Representative Director PERSOL TEMPSTAFF CO., LTD., Japan Reinventors/Practitioners/ Aspirationals Deep Industry knowledge by leaders is important
  7. 7. ©2015 IBM Corporation7 of CxOs plan to expand their partner network
  8. 8. ©2015 IBM Corporation8 of CxOs are experimenting with different business models or thinking of doing so
  9. 9. ©2015 IBM Corporation9 Co-opetition Co- Creation Reinventors are far more effective at using data and insights to discover customer opportunities Customer feedback loops to quickly develop new services A culture that rewards both fast failure and successful innovation “The most important initiative our organization will undertake in the near future is creating new business models in partnership with other companies, and then replicating and scaling them.” Chief Financial Officer Electronics, Brazil
  10. 10. 10 While market factors dominate, importance of people skills is rising as global skills gap widens Most important external forces that will impact my enterprise in 2 – 3 years 2013 10 Market factors 2015 2017 Technological factors People skills Regulatory concerns Macro-economic factors Socio-economic factors Environmental issues 20122010200820062004 Globalization Geopolitical factors 69% 63% 61%
  11. 11. Den svenska marknaden
  12. 12. Sveriges självbild har fått sig en törn Svenska företag har en hög digital kompetens och är duktiga på att ta fram strategier, men när det kommet till genomförande hör företagen till den sämsta fjärdedelen, enligt Boston Consulting Group, BCG Sverige är uruselt på samverkan mellan privat och offentlig verksamhet enligt OECD som rankar Sverige 27:a. Genomförande och realisering av innovationer kan vara bättre. ”Ni har alla pusselbitar, men lägger inte pusslet”
  13. 13. What’s trending?!
  14. 14. Tillväxten 2018 0,7% 1,8% 2,1% 2,5% 1,3% 1,6% 2013 2014 2015 2016 2017 2018p IT-budget Källa: Radar Ecosystem Specilists
  15. 15. Tillväxten 2018 3,2% 3,7% 4,6% 4,8% 3,8% 4,4% 2013 2014 2015 2016 2017 2018p Verksamhetsfinansierad IT Källa: Radar Ecosystem Specilists
  16. 16. Svenska IT-organisationers Strategiska Prioriteringar Förvalta befintliga applikationer Styra egen IT-organisation (governance) Uppfylla branschspecifika lagar och regler Stärka verksamhetens konkurrenskraft Förändra hur IT produceras/levereras Stödja innovation i verksamheten Stödja verksamhetsförändringar Öka digitaliseringsgrad i kärnverksamheten Optimering, automatisering, effektivisering Verksamhetseffekt högre prioriterat än traditionella ”IT-uppgifter” Källa: Radar Ecosystem Specilists
  17. 17. Teknik eller resurser genom transaktion Affärsutveckling genom partnerskap Reaktiv position mot kund Adresserar kundens IT-organisation Levererar standardtjänst eller kompetens Traditionell IT-affärsmodeller (T&M) Låg grad av tredjeparts-innovation Proaktiv förståelse av kundens verksamhet Adresserar verksamhetsprocesser Värdebaserade affärsmodeller Mix av egna och tredjeparts-lösningar Typ av levererat värde Källa: Radar Ecosystem Specilists
  18. 18. Teknik eller resurser genom transaktion Affärsutveckling genom partnerskap Market outback Tillväxt < 5% Vinstmarginal < 5% Kundnöjdhet 3,3 Market frontier Tillväxt > 8% Vinstmarginal > 10% Kundnöjdhet 3,9 IT-tjänsteleverantörernas befintliga positioner Källa: Radar Ecosystem Specilists
  19. 19. IBM Global Business Partners IBM - The Cognitive Solution and Cloud platform company Let’s put smart to work.

×