Hwx introduction to_ibm_ai

1 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Venkatesh Sellappa
(Venky)
Solutions Engineer

Who We AreWho We Are

Hortonworks Company Profile
ONLY
100open source
Apache Hadoop data platform
% Founded in 2011
HADOOP
1ST
provider to go public
Dollar‐based
net expansion rate
(over trailing 4 quarters)
140% employees across
countries
17IPO 4Q14 (NASDAQ: HDP)
Support subscription
Operating billings growth1
(year‐over‐year in 3Q16)
67%
~1,050
1 Operating billings is an operating measure defined as the aggregate value of all invoices sent to our customers in a given period
Page 3 © Hortonworks Inc. 2011 – 2017. All Rights Reserved

What Do We DoWhat Do We Do

We Tame Data

DATA – More Volume and More Types
I N C R E A S I N G D ATA V A R I E T Y A N D C O M P L E X I T Y
USER GENERATED CONTENT
MOBILE WEB
SMS/MMS
SENTIMENT
EXTERNAL
DEMOGRAPHICS
HD VIDEO
SPEECH TO TEXT
PRODUCT/
SERVICE LOGS
SOCIAL NETWORK
BUSINESS
DATA FEEDS
USER CLICK STREAM
WEB LOGS
OFFER HISTORY DYNAMIC PRICING
A/B TESTING
AFFILIATE NETWORKS
SEARCH MARKETING
BEHAVIORAL TARGETING
DYNAMIC FUNNELSPAYMENT
RECORD
SUPPORT
CONTACTS
CUSTOMER
TOUCHESPURCHASE DETAIL
PURCHASE
RECORD
SEGMENTATIONOFFER DETAILS
P E TA BY T E S
T E R A BY T E S
G I G A BY T E S
E X A BY T E S
ERP
B I G DATA
W E B
C R M

Rock Star Customers

How Do We Do ItHow Do We Do It

Capture
streaming data
Deliver
perishable insights
Combine
new & old data
Store
data forever
Access
a multi‐tenant data lake
Model
with machine learning
DATA AT REST
(Hortonworks Data Platform)
DATA IN MOTION
(Hortonworks DataFlow)
ACTIONABLE
INTELLIGENCE
Perishable Insights
Historical Insights
A Connected Data Strategy for All Data
C L O U D
On Premise

Past Present
Analytics

Past Present Future
Analytics

13 © Hortonworks Inc. 2011 – 2016. All Rights Reserved13 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Payment
Tracking
Due
Diligence
Social
Mapping
Product
Design
M & A
Call
Analysis
Machine
Data
Defect
Detecting
Factory
Yields
Customer
Support
Basket
Analysis
Segments
Customer
Retention
Sentiment
Analysis
Optimize
Inventories
Supply
Chain
Cross‐
Sell
Vendor
Scorecards
Ad
Placement
Cyber
Security
Disaster
Mitigation
Investment
Planning
Ad
Placement
Risk
Modeling
Proactive
Repair
Inventory
Predictions
Next
Product Recs
OPEX
Reduction
Historical
Records
Mainframe
Offloads
Device
Data
Ingest
Rapid
Reporting
Digital
Protection
Data
as a
Service
Fraud
Prevention
Public
Data
Capture
INNOVATE
RENOVATE
E X P LO R E O PT I M IZ E T R A N S FO R M
ACTIVE
ARCHIVE
ETL
ONBOARD
DATA
ENRICHMENT
DATA
DISCOVERY
SINGLE
VIEW
PREDICTIVE
ANALYTICS

Enabling the Modern Data
Architecture
2011
DATA‐AT‐REST
HADOOP 1.0
100% Open
2015
DATA‐IN‐MOTION
HDP & HDF
Out to the edge
2016
CONNECT DATA
PLATFORMS
Cloud/On prem
Today:
Hortonworks 3.0
ENABLE NEXT
GENERATION
DATAPLANE SERVICE
New offering & biz
model
2013
YARN
HADOOP
2.0
Enable
multiple
workloads

IBM PartnershipIBM Partnership
Where We Work
Together
Where We Work
Together

Partnership Areas
Data Science
And
Analytics
Power
Systems
Spectrum
Scale
Storage

IBM PartnershipIBM Partnership
Data Science And
Analytics
Data Science And
Analytics

Data Science And Analytics
DS XDS X
BigSQLBigSQL

DS X
Integrated Data Science And ML Platform
Collaborative Work Space
Data Scientist And Business Analyst
–(Citizen Data Science)

IBM BigSQL
SQL Access To Hadoop
Virtualized/Federated Access To Data
–IBM DB2, IBM dashDB, PDA, others and Spark
Data Scientist And Business Analyst

Use Cases
Production Data Science Team
Data Models In Development
Data Warehouse Augmentation
Replicate Data Warehouse

Infrastructure
Power SystemsPower Systems
Spectrum StorageSpectrum Storage

What Is It
Spectrum Storage
–Cluster File System
–Integrated Hardware/Software Offering
Power System
–IBM Specific Hardware
–Open Standards – runs Linux

Spectrum Storage
Reduce Data Center Footprint
5 Pb Data In 6.5 Pb versus 15 Pb
Highly Scalable

Power Systems
First‐class Citizen for Big Data Platform
Deep API Integration
Faster Earlier View

Why Do We Do It
Better
Why Do We Do It
Better

M A X I M U M C O M M U N I T Y I N N O V A T I O N
T H E
I N N O V A T I O N
A D V A N T A G E
P R O P R I E T A R Y
A P P R O A C H
T I M E
INNOVATION
Our Founding
Belief:
Innovation
happens best not
in isolation but in
collaboration
OPEN
COMMUNITY

All Unix Vendors Are Dead

Debugging Code Is Harder Than Writing
Code
Venky’s Maxim 1

Open Source Parallelizes Debugging Of
Code
Venky’s Maxim 2

SummarySummary

Hwx introduction to_ibm_ai

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