This document outlines best practices for using Twitter presented by Heidi Miller. Key recommendations include being personal and generous with others on Twitter by engaging in two-way conversations, answering questions, and sharing links and content. It also recommends setting up a descriptive Twitter handle, linking to your website in your bio, following influencers and those of interest, and using hashtags and mentions appropriately. The document provides tips on what types of content to share, tools for saving time and analyzing engagement, and conventions like retweets and favorites.
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Twitter basics and measurement
1. Twitter Best Practices
Heidi Miller Media
Creative Connections
Minneapolis, MN Sept 16-19, 2010
Heidi Miller
www.heidi-miller.com
@heidimiller
www.profile.to/heidimiller
10. Be personal
Be generous
•Self-expression
•Reach out
•Respond personally
•Share your ideas
•Give credit, give links, give a
hand
Liz Strauss •Be passionate, funny, human
http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/
@heidimiller
11. Be personal
Be generous
• Giving back is the new black
• “The public should feel included
in almost everything you share”
• Engage with others on topics
they bring up
Brian Solis • Pay it forward
Brian Solis
• Reflect your personal brand
http://www.briansolis.com/2009/02/finding-tweet-spot-top-tips-for.html
@heidimiller
35. Answer the questions
• What are you reading?
• What are you commenting on?
• What are you blogging?
• What are you furious about?
• What are you excited to see?
• What do you need right now?
• What are you wondering about?
@heidimiller
37. Answer the questions
• What would you like to ask?
• What are you participating in?
• Who are you with?
• What are you talking about?
• What are you laughing about?
• What are you rolling your eyes over?
@heidimiller
38. Share and discover news on
what’s happening, topics
and trends
@heidimiller
39. Share and discover news on
what’s happening, topics
and trends
@heidimiller
59. Answer the questions
• What are you reading?
• What are you commenting on?
• What are you blogging?
• What are you furious about?
• What are you excited to see?
• What do you need right now?
• What are you wondering about?
@heidimiller
61. Answer the questions
• What would you like to ask?
• What are you participating in?
• Who are you with?
• What are you talking about?
• What are you laughing about?
• What are you rolling your eyes over?
@heidimiller
75. Rules of the ReTweet
• Read the linked article
• Give credit to original
poster
• Add a hashtag
• Add a commentary
• Shorten if necessary
76. Rules of the ReTweet
• Read the linked article
• Give credit to original
poster
• Add a hashtag
• Add a commentary
• Shorten if necessary
77. More Conventions
H/T = Hat tip (thanks/credit)
CC = mention to specific followers
via @follower = credit to original poster (after a RT)
#FF = Follow Friday, a convention in which Twitterers
list suggestions of cool people to follow on Fridays
@heidimiller
78. More Conventions
H/T = Hat tip (thanks/credit)
CC = mention to specific followers
via @follower = credit to original poster (after a RT)
#FF = Follow Friday, a convention in which Twitterers
list suggestions of cool people to follow on Fridays
@heidimiller
79. More Conventions
H/T = Hat tip (thanks/credit)
CC = mention to specific followers
via @follower = credit to original poster (after a RT)
#FF = Follow Friday, a convention in which Twitterers
list suggestions of cool people to follow on Fridays
@heidimiller
80. More Conventions
H/T = Hat tip (thanks/credit)
CC = mention to specific followers
via @follower = credit to original poster (after a RT)
#FF = Follow Friday, a convention in which Twitterers
list suggestions of cool people to follow on Fridays
@heidimiller
81. More Conventions
H/T = Hat tip (thanks/credit)
CC = mention to specific followers
via @follower = credit to original poster (after a RT)
#FF = Follow Friday, a convention in which Twitterers
list suggestions of cool people to follow on Fridays
@heidimiller
94. Worst Practices: Don’t
expect someone to follow you just
because you followed her
pimp your product
try too hard to sell
USE ALL CAPS!!! IT’S ANNOYING!!!
wait for your followers to start
conversations
feel the need to “catch up” on Twitter.
ignore your life.
@heidimiller
95. Twitter Best Practices
Heidi Miller Media
Creative Connections
Minneapolis, MN Sept 16-19, 2010
Heidi Miller
www.heidi-miller.com
@heidimiller
www.profile.to/heidimiller