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Social Media for Branding

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Using social media for personal branding for craft-oriented entrepreneurs. From The Creative Connection Event Smart Bar, 9-16-10.

Published in: Business
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Social Media for Branding

  1. Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://profile.to/heidimiller Friday, September 17, 2010
  2. Personal Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals? @heidimiller #tcce10 Friday, September 17, 2010
  3. Where are your key influencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10 Friday, September 17, 2010
  4. Where are your key influencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10 Friday, September 17, 2010
  5. Who are you trying to engage? @heidimiller #tcce10 Friday, September 17, 2010
  6. % Growth of adults updating Twitter status @heidimiller #tcc10 Friday, September 17, 2010
  7. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
  8. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
  9. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
  10. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
  11. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
  12. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
  13. Branding Basics @heidimiller #tcce10 Friday, September 17, 2010
  14. Know your superpower @heidimiller #tcce10 Friday, September 17, 2010
  15. What is your value proposition? @heidimiller #tcce10 Friday, September 17, 2010
  16. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ @heidimiller #tcce10 Friday, September 17, 2010
  17. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @heidimiller #tcce10 Friday, September 17, 2010
  18. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @heidimiller #tcce10 Friday, September 17, 2010
  19. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @heidimiller #tcce10 Friday, September 17, 2010
  20. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @heidimiller #tcce10 Friday, September 17, 2010
  21. Build your reputation @heidimiller #tcce10 Friday, September 17, 2010
  22. @heidimiller #tcce10 Friday, September 17, 2010
  23. Be personal Be generous Be relevant @heidimiller #tcce10 Friday, September 17, 2010
  24. Building Presence @heidimiller #tcce10 Friday, September 17, 2010
  25. Building Presence • Blogs/podcasts @heidimiller #tcce10 Friday, September 17, 2010
  26. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics @heidimiller #tcce10 Friday, September 17, 2010
  27. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs @heidimiller #tcce10 Friday, September 17, 2010
  28. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments @heidimiller #tcce10 Friday, September 17, 2010
  29. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook @heidimiller #tcce10 Friday, September 17, 2010
  30. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like @heidimiller #tcce10 Friday, September 17, 2010
  31. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment @heidimiller #tcce10 Friday, September 17, 2010
  32. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events @heidimiller #tcce10 Friday, September 17, 2010
  33. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events @heidimiller #tcce10 Friday, September 17, 2010
  34. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events @heidimiller #tcce10 Friday, September 17, 2010
  35. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos @heidimiller #tcce10 Friday, September 17, 2010
  36. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter @heidimiller #tcce10 Friday, September 17, 2010
  37. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content @heidimiller #tcce10 Friday, September 17, 2010
  38. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly @heidimiller #tcce10 Friday, September 17, 2010
  39. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag @heidimiller #tcce10 Friday, September 17, 2010
  40. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 Friday, September 17, 2010
  41. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 • Comment on LinkedIn group posts Friday, September 17, 2010
  42. Expose yourself @heidimiller #tcce10 Friday, September 17, 2010
  43. Express personality @heidimiller #tcce10 Friday, September 17, 2010
  44. Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand Liz Strauss • Be passionate, funny, human http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/ @heidimiller #tcce10 Friday, September 17, 2010
  45. @heidimiller #tcce10 Friday, September 17, 2010
  46. Be personable... without being too personal @heidimiller #tcce10 Friday, September 17, 2010
  47. Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @heidimiller #tcce10 Friday, September 17, 2010
  48. 3 Steps to Managing Your @heidimiller Online Brand #tcce10 Friday, September 17, 2010
  49. Step 1: Monitor @heidimiller #tcce10 Friday, September 17, 2010
  50. Step 1: Monitor @heidimiller #tcce10 Friday, September 17, 2010
  51. Set up Google alert www.google.com/alert Your name Your brand Your product or service Competitor’s names Issues Keywords @heidimiller #tcce10 Friday, September 17, 2010
  52. 1. Enter search term @heidimiller #tcce10 Friday, September 17, 2010
  53. 1. Enter search term 2. Choose Everything @heidimiller #tcce10 Friday, September 17, 2010
  54. 1. Enter search term 2. Choose Everything @heidimiller #tcce10 3. Enter email & create Friday, September 17, 2010
  55. Step 2: Set up profiles @heidimiller #tcce10 Friday, September 17, 2010
  56. Profile Basics • Use consistent, friendly, professional profile photo • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it @heidimiller #tcce10 Friday, September 17, 2010
  57. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
  58. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
  59. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10 Friday, September 17, 2010
  60. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10 Friday, September 17, 2010
  61. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10 Friday, September 17, 2010
  62. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10 Friday, September 17, 2010
  63. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
  64. Profile do’s • Basic info • Profile photo Add personal and professional activities • Relationships and interests • Likes and interests • Education and work Music, books and movies show your personality • Contact info @heidimiller #tcce10 Friday, September 17, 2010
  65. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10 Friday, September 17, 2010
  66. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10 Friday, September 17, 2010
  67. Profile do’s @heidimiller #tcce10 Friday, September 17, 2010
  68. Profile do’s Handle: Descriptive, shortest version of your real name @heidimiller #tcce10 Friday, September 17, 2010
  69. Profile do’s List your real name, even when Twittering for a brand Handle: Descriptive, shortest version of your real name @heidimiller #tcce10 Friday, September 17, 2010
  70. Profile do’s @heidimiller #tcce10 Friday, September 17, 2010
  71. Profile do’s Link to your website @heidimiller #tcce10 Friday, September 17, 2010
  72. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
  73. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
  74. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
  75. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
  76. Step 3: Engage @heidimiller #tcce10 Friday, September 17, 2010
  77. Answer the questions @heidimiller #tcce10 Friday, September 17, 2010
  78. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller #tcce10 Friday, September 17, 2010
  79. Answer the questions @heidimiller #tcce10 Friday, September 17, 2010
  80. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller #tcce10 Friday, September 17, 2010
  81. Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others first and most. • Be personable without being too personal. • Be omnipresent: take advantage of cross- posting automation. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets. Friday, September 17, 2010
  82. Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://profile.to/heidimiller Friday, September 17, 2010

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