How to Podcast Your Passion

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Podcasting 101 course, including content strategy, branding, audio tech and software basics

How to Podcast Your Passion

  1. 1. Podcasting yourWednesday, April 13, 2011 Passion
  2. 2. Heidi Miller Media Social Media Wrangler www.heidi-miller.com http://heidimiller.libsyn.com http://smbseattle.libsyn.com @heidimiller http://profile.to/heidimiller/ http://www.linkedin.com/in/heidimillerWednesday, April 13, 2011
  3. 3. Podcasting: internet-delivered audio • Series of digital media files • Audio or video • Released episodically • Delivered via feed/RSSWednesday, April 13, 2011
  4. 4. Why listen to a podcast? Who listens to podcasts? What is the nature of the space?Wednesday, April 13, 2011
  5. 5. www.cluetrainmanifesto.comWednesday, April 13, 2011
  6. 6. “… speaking in a real voice, and by engaging people rather than delivering messages to them.” --Cluetrain ManifestoWednesday, April 13, 2011
  7. 7. Advantages of podcasting • Communicate with niche market worldwide • Not limited by constraints of radio • Work the know, like, trust with regular familiarity • Create engaged community around your passionWednesday, April 13, 2011
  8. 8. Podcast does NOT = strategy • A podcast is a tool, not a strategy • Integrate with overall strategy • Integrate into campaignWednesday, April 13, 2011
  9. 9. POST Strategy plan • People • Objectives • Strategies • TechnologyWednesday, April 13, 2011
  10. 10. POST Strategy plan • People ✦ Who are the people you’re trying to reach? ✦ Who is the ideal customer? ✦ Where do they work? ✦ Where do they play? ✦ What do they want? ✦ Are they involved in social media? Where?Wednesday, April 13, 2011
  11. 11. POST Strategy plan • Objectives ✦ What are your objectives? ✦ Who do you want to listen? ✦ What do you want them to do? ✦ How do you want to engage with them? ✦ Do you want to join, influence or create a community?Wednesday, April 13, 2011
  12. 12. POST Strategy plan • Strategies ✦ Which communities already exist? ✦ Where is the best place to listen first? ✦ How do we participate in existing communities? ✦ Which organizations have engaged communities we could partner with? ✦ What content and tone would those communities value and enjoy? ✦ What do the influencers value? How can we engage with them?Wednesday, April 13, 2011
  13. 13. POST Strategy plan • Technology ✦ Which technology should be used to implement? ✦ LinkedIn? ✦ Facebook? ✦ Twitter? ✦ Software/hardwareWednesday, April 13, 2011
  14. 14. SWOT Analysis Strengths Weaknesses • What do you have going for you? • What might hold you back? • Team • Lack of expertise • Passion • Experience • Expertise • Restrictions • Experience • Competition Opportunities Threats • What is beyond your control • How can you be different? • How can you be unique? that might affect your success? • The economy • CompetitionWednesday, April 13, 2011
  15. 15. Break BACK AT 10:45Wednesday, April 13, 2011
  16. 16. Market reseach: Listen to podcasts • Who is in your field? • Which topics are covered already? • Which hosts do you like? • Which formats do you prefer?Wednesday, April 13, 2011
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  25. 25. Wednesday, April 13, 2011
  26. 26. Finding yourVOICEWednesday, April 13, 2011
  27. 27. Wednesday, April 13, 2011
  28. 28. FIVE THINGSWednesday, April 13, 2011
  29. 29. FIVE THINGS 1. Something to sayWednesday, April 13, 2011
  30. 30. FIVE THINGS 1. Something to say 2. MicrophoneWednesday, April 13, 2011
  31. 31. FIVE THINGS 1. Something to say 2. Microphone 3. Software to capture & editWednesday, April 13, 2011
  32. 32. FIVE THINGS 1. Something to say 2. Microphone 3. Software to capture & edit 4. Place to store filesWednesday, April 13, 2011
  33. 33. FIVE THINGS 1. Something to say 2. Microphone 3. Software to capture & edit 4. Place to store files 5. Community participationWednesday, April 13, 2011
  34. 34. Basic setupWednesday, April 13, 2011
  35. 35. USB mics under $100 USB mic about $30 Logitech USB headset www.logitech.com about $50 www.logitech.comWednesday, April 13, 2011
  36. 36. Mics under $200 Blue snowball about $149 www.bluemic.comWednesday, April 13, 2011
  37. 37. Sample audio: recorded on Snowball in soundproofed roomWednesday, April 13, 2011
  38. 38. Portable recording devices under $200 Zoom H2, $199, www.sweetwater.comWednesday, April 13, 2011
  39. 39. Portable recording devices under $100 Giant Squid dual lapel mic, $55 http://www.giant-squid-audio-lab.com/Wednesday, April 13, 2011
  40. 40. Sample audio: interview on the iRiver IFP 890 and Giant Squid dual lapel micsWednesday, April 13, 2011
  41. 41. Wednesday, April 13, 2011
  42. 42. • Garage Band: www.garageband.comWednesday, April 13, 2011
  43. 43. • Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.comWednesday, April 13, 2011
  44. 44. • Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.com • Skype: www.skype.comWednesday, April 13, 2011
  45. 45. • Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.com • Skype: www.skype.com • Gizmo: www.gizmoproject.comWednesday, April 13, 2011
  46. 46. • Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.com • Skype: www.skype.com • Gizmo: www.gizmoproject.com • Audacity: audacity.sourceforge.netWednesday, April 13, 2011
  47. 47. www.musicalley.comWednesday, April 13, 2011
  48. 48. www.libsyn.comWednesday, April 13, 2011
  49. 49. Heidi’s Five Golden Rules of PodcastingWednesday, April 13, 2011
  50. 50. Wednesday, April 13, 2011
  51. 51. 1. Have something to sayWednesday, April 13, 2011
  52. 52. 1. Have something to say 2. Don’t “fill time”Wednesday, April 13, 2011
  53. 53. 1. Have something to say 2. Don’t “fill time” 3. Speak in a real human voiceWednesday, April 13, 2011
  54. 54. 1. Have something to say 2. Don’t “fill time” 3. Speak in a real human voice 4. Audio is as audio doesWednesday, April 13, 2011
  55. 55. 1. Have something to say 2. Don’t “fill time” 3. Speak in a real human voice 4. Audio is as audio does 5. Make it socialWednesday, April 13, 2011
  56. 56. www.k7.net 206-309-SELF Shamelesscomments@gmail.c om www.mobatalk.comWednesday, April 13, 2011
  57. 57. www.skype.comWednesday, April 13, 2011
  58. 58. Blogging platforms www.blogger.com www.typepad.com www.sixapart.com/ movabletype www.livejournal.comWednesday, April 13, 2011
  59. 59. www.heidi-miller.comWednesday, April 13, 2011
  60. 60. www.presentationzen.comWednesday, April 13, 2011
  61. 61. www.twitter.com www.twitter.com/heidimillerWednesday, April 13, 2011
  62. 62. Going GlobalWednesday, April 13, 2011
  63. 63. Podcast Directories Apple iTunes http://www.apple.com/itunes Podcast Alley http://podcastalley.com Podcast Pickle http://www.podcastpickle.com Yahoo http://podcasts.yahoo.comWednesday, April 13, 2011
  64. 64. Podcast Networks Association of Music Podcasters http://www.musicpodcasting.org Podcaster News Network http://www.podcasternews.com BluBrry http://www.blubrry.com Odeo http://www.odeo.com Podshow http://www.podshow.comWednesday, April 13, 2011
  65. 65. www.escapepod.org www.playingforkeepsnovel.comWednesday, April 13, 2011
  66. 66. www.escapepod.org www.playingforkeepsnovel.comWednesday, April 13, 2011
  67. 67. Heidi Miller Media Social Media Wrangler www.heidi-miller.com http://heidimiller.libsyn.com http://smbseattle.libsyn.com @heidimiller http://profile.to/heidimiller/ http://www.linkedin.com/in/heidimillerWednesday, April 13, 2011
  68. 68. Podcasting yourWednesday, April 13, 2011 Passion

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