Why go social?

1,496 views

Published on

Why go social? Reasons to implement a social media strategy for a personal brand or business given at Social Media Day of the NW Women's Conference, March, 2012. For more information, visit www.heidi-miller.com

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,496
On SlideShare
0
From Embeds
0
Number of Embeds
266
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Why go social?

    1. 1. WHYSOCIAL?
    2. 2. NW Women’s Conference Why SOCIAL? 2012HEIDI MILLER @heidimiller
    3. 3. @heidimiller www.heidi-miller.com
    4. 4. “We should be on TWITTER” ‘If you don’t know where you are going, any road will get you there. Lewis Carroll WHY?@heidimiller www.heidi-miller.com
    5. 5. @heidimiller www.heidi-miller.com
    6. 6. Your KNOW Where you’re going. What are your goals? STRATEGY@heidimiller www.heidi-miller.com
    7. 7. Your KNOW Where you’re going. What are your goals? STRATEGY KNOW What success looks like. How will you measure?@heidimiller www.heidi-miller.com
    8. 8. Your KNOW Where you’re going. What are your goals? STRATEGY KNOW What success looks like. How will you measure? Where your influencers reside and strategize your KNOW participation accordingly.@heidimiller www.heidi-miller.com
    9. 9. Your KNOW Where you’re going. What are your goals? STRATEGY KNOW What success looks like. How will you measure? Where your influencers reside and strategize your KNOW participation accordingly. Who your key influencers are and what they care about in KNOW order to strategize relevant content.@heidimiller www.heidi-miller.com
    10. 10. @heidimiller www.heidi-miller.com
    11. 11. TRUST@heidimiller www.heidi-miller.com
    12. 12. A PERSON LIKE ME TRUST Rose 22% over 2011, beating out CEOs, analysts, government officials and NGO reps.@heidimiller www.heidi-miller.com
    13. 13. TRUST REGULAR EMPLOYEE Rose 16% over 2011, greatest increase since 2001. Also topping out over the CEO, analysts and government and NGO reps.@heidimiller www.heidi-miller.com
    14. 14. TRUST CEO Declined sharply 12% since 2011, the biggest drop in Edelman Trust Barometer history.@heidimiller www.heidi-miller.com
    15. 15. TRUST TRUST IN SOCIAL MEDIA Trust in media was the only category to rise, with social media gaining 75% over 2011.@heidimiller www.heidi-miller.com
    16. 16. @heidimiller www.heidi-miller.com
    17. 17. ‘ PR contributes to the brand personality, perception and resonance of a company. It is the voice. It shapes the companys personality. It helps keep companies, products and services on the radar screens of their customers. Brian Solis WHAT SOCIAL MEDIA IS@heidimiller www.heidi-miller.com
    18. 18. @heidimiller www.heidi-miller.com
    19. 19. ‘ Always be a first-rate version of yourself, instead of a second-rate version of somebody else. Judy Garland Social media is... PERSONABLE@heidimiller www.heidi-miller.com
    20. 20. @heidimiller www.heidi-miller.com
    21. 21. PERSONABLE@heidimiller www.heidi-miller.com
    22. 22. SHOWS PERSONALITY PERSONABLE People are more likely to follow profiles with a photo. And more likely to follow a profile with a headshot rather than a brand logo.@heidimiller www.heidi-miller.com
    23. 23. PERSONABLE DON’T BE A JERK This agency representative was fired after representing Chrysler publicly in an unflattering manner.@heidimiller www.heidi-miller.com
    24. 24. PERSONABLE BE YOURSELF No need to be all business. Be on topic, and feel free to share your integrated self.@heidimiller www.heidi-miller.com
    25. 25. PERSONABLE BE YOURSELF No need to be all business. Be on topic, and feel free to share your integrated self.@heidimiller www.heidi-miller.com
    26. 26. PERSONABLE BE YOURSELF No need to be all business. Be on topic, and feel free to share your integrated self.@heidimiller www.heidi-miller.com
    27. 27. @heidimiller www.heidi-miller.com
    28. 28. ‘ A conversation is a dialogue, not a monologue. Social media is... Truman Capote A CONVERSATION@heidimiller www.heidi-miller.com
    29. 29. @heidimiller www.heidi-miller.com
    30. 30. CONVERSATION@heidimiller www.heidi-miller.com
    31. 31. CONSISTENT WITH THE BRAND CONVERSATION Comcast team monitors keywords and is trained to reply with “Can I help?” or “What’s going on?” and ask for a DM with account number.@heidimiller www.heidi-miller.com
    32. 32. CONVERSATION PERSONABLE Representatives should show their personalities and broad interests in their bios and in their posts.@heidimiller www.heidi-miller.com
    33. 33. CONVERSATION INITIATES CONVERSATION Don’t just self-promote; ask questions to begin conversations.@heidimiller www.heidi-miller.com
    34. 34. CONVERSATION CONTINUES CONVERSATION Conversation grows organically, not just around the product/service. Respond.@heidimiller www.heidi-miller.com
    35. 35. @heidimiller www.heidi-miller.com
    36. 36. ‘ A man has no more character than he can command in a time of crisis. Social media is... Ralph W. Sockman A CRISIS CHANNEL@heidimiller www.heidi-miller.com
    37. 37. @heidimiller www.heidi-miller.com
    38. 38. CRISIS CHANNEL@heidimiller www.heidi-miller.com
    39. 39. CRISIS GOOD IN A PINCH CHANNEL Social channels provide a way to offer timely content in an immediate manner to people with whom credibility and trust has been established.@heidimiller www.heidi-miller.com
    40. 40. CRISIS CHANNEL MOM SLAMS THE TSA Mom blogger writes that her son was taken from her during a TSA search.@heidimiller www.heidi-miller.com
    41. 41. CRISIS CHANNEL TSA RESPONDS TSA responds on the same day with post titled “Response to The TSA Took My Son.”@heidimiller www.heidi-miller.com
    42. 42. CRISIS CHANNEL TSA RESPONDS TSA responds on the same day with post titled “Response to The TSA Took My Son.”@heidimiller www.heidi-miller.com
    43. 43. CRISIS CHANNEL MULTIMEDIA The TSA post not only contains video evidence proving the blogger’s claims were false, but also included nine additional video views of the incident.@heidimiller www.heidi-miller.com
    44. 44. @heidimiller www.heidi-miller.com
    45. 45. Monitor key channels 24/7 and respond immediately. 24 hours CRISIS TIMING is too long. CHANNEL@heidimiller www.heidi-miller.com
    46. 46. Monitor key channels 24/7 and respond immediately. 24 hours CRISIS TIMING is too long. CHANNEL Personable without being too personal. Sincere, human TONE apologies go a long way.@heidimiller www.heidi-miller.com
    47. 47. Monitor key channels 24/7 and respond immediately. 24 hours CRISIS TIMING is too long. CHANNEL Personable without being too personal. Sincere, human TONE apologies go a long way. Never delete comments. Don’t lie; the internet will find out ENGAGEMENT and punish you. Choose which comments deserve individual responses.@heidimiller www.heidi-miller.com
    48. 48. Monitor key channels 24/7 and respond immediately. 24 hours CRISIS TIMING is too long. CHANNEL Personable without being too personal. Sincere, human TONE apologies go a long way. Never delete comments. Don’t lie; the internet will find out ENGAGEMENT and punish you. Choose which comments deserve individual responses. Take immediate action to solve the issue. Fire the employee, ACTION offer to retrain the staff.@heidimiller www.heidi-miller.com
    49. 49. @heidimiller www.heidi-miller.com
    50. 50. Non- social ‘ Don’t be evil. Larry Page WHAT SOCIAL MEDIA ISN’T@heidimiller www.heidi-miller.com
    51. 51. @heidimiller www.heidi-miller.com
    52. 52. WHAT SOCIAL IMPERSONAL MEDIA Social media isn’t ISN’T about acting like a corporation; the best engagement comes from acting like a human being.@heidimiller www.heidi-miller.com
    53. 53. WHAT SOCIAL IMPERSONAL MEDIA Social media isn’t ISN’T about acting like a corporation; the best engagement comes from acting like a human being.@heidimiller www.heidi-miller.com
    54. 54. WHAT SOCIAL IMPERSONAL MEDIA Social media isn’t ISN’T about acting like a corporation; the best engagement comes from acting like a human being.@heidimiller www.heidi-miller.com
    55. 55. @heidimiller www.heidi-miller.com
    56. 56. WHAT SOCIAL ONE WAY MEDIA Social media isn’t ISN’T about shouting to a crowd. The best engagement comes from sharing, questioning and conversing.@heidimiller www.heidi-miller.com
    57. 57. WHAT SOCIAL ONE WAY MEDIA Social media isn’t ISN’T about shouting to a crowd. The best engagement comes from sharing, questioning and conversing.@heidimiller www.heidi-miller.com
    58. 58. WHAT SOCIAL ONE WAY MEDIA Social media isn’t ISN’T about shouting to a crowd. The best engagement comes from sharing, questioning and conversing.@heidimiller www.heidi-miller.com
    59. 59. @heidimiller www.heidi-miller.com
    60. 60. SLEAZILY WHAT SOCIAL MEDIA OPPORTUNISTIC ISN’T Social media isn’t about getting RTs, shares, Likes and repins at any cost. Spam and bad taste don’t generate long- term, replicable results--and may generate mockery.@heidimiller www.heidi-miller.com
    61. 61. SLEAZILY WHAT SOCIAL MEDIA OPPORTUNISTIC ISN’T Social media isn’t about getting RTs, shares, Likes and repins at any cost. Spam and bad taste don’t generate long- term, replicable results--and may generate mockery.@heidimiller www.heidi-miller.com
    62. 62. SLEAZILY WHAT SOCIAL MEDIA OPPORTUNISTIC ISN’T Social media isn’t about getting RTs, shares, Likes and repins at any cost. Spam and bad taste don’t generate long- term, replicable results--and may generate mockery.@heidimiller www.heidi-miller.com
    63. 63. @heidimiller www.heidi-miller.com
    64. 64. ‘ There is no information overload. There is only filter failure. Clay Shirky What are the channels?@heidimiller www.heidi-miller.com
    65. 65. @heidimiller www.heidi-miller.com
    66. 66. @heidimiller www.heidi-miller.com
    67. 67. @heidimiller www.heidi-miller.com Pinterest Prettiest doughnuts ever!
    68. 68. @heidimiller www.heidi-miller.com
    69. 69. What’s the VALUE of...@heidimiller www.heidi-miller.com
    70. 70. What’s the A FACEBOOK LIKE VALUE of... What is the value of a Facebook Like or a Fan? LIKES / FANS@heidimiller www.heidi-miller.com
    71. 71. What’s the A FACEBOOK LIKE A RETWEET VALUE of... What is the value of What is the value of a a Facebook Like or a mention or a Fan? reTweet? LIKES / FANS MENTIONS / RTS@heidimiller www.heidi-miller.com
    72. 72. What’s the A FACEBOOK LIKE A RETWEET A REPIN VALUE of... What is the value of What is the value of a What is the value of a a Facebook Like or a mention or a Like or repin? Fan? reTweet? LIKES / FANS MENTIONS / RTS LIKES / REPINS@heidimiller www.heidi-miller.com
    73. 73. @heidimiller www.heidi-miller.com
    74. 74. How to use SOCIAL ‘ The only value social media can provide is that which is strategized and aligned with specific, measurable goals/gets you where you want to go VALUE@heidimiller www.heidi-miller.com
    75. 75. @heidimiller www.heidi-miller.com
    76. 76. How to use SOCIAL ‘ “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, youll do things differently.” Warren Buffet #1 REPUTATION MANAGEMENT@heidimiller www.heidi-miller.com
    77. 77. @heidimiller www.heidi-miller.com
    78. 78. Domino’s FAIL@heidimiller www.heidi-miller.com
    79. 79. Domino’s DAMAGING VIDEO FAIL In 2009, two Domino’s franchise employees posted a YouTube video depicting their doing disgusting acts with food ostensibly intended for customers.@heidimiller www.heidi-miller.com
    80. 80. Domino’s FAIL SILENCE FOR 48 HOURS For 48 hours, there was no online nor public response from Domino’s. In that time, the video was viewed nearly one million times, and the blogosphere exploded with criticism.@heidimiller www.heidi-miller.com
    81. 81. Domino’s FAIL NO TWITTER HANDLE No corporate Twitter handle existed until the following Monday, when Domino’s created a new Twitter handle @dpzinfo to deal with the backlash.@heidimiller www.heidi-miller.com
    82. 82. Domino’s FAIL CORPORATE RESPONSE The following Monday, Domino’s America CEO Patrick Doyle posted a scripted video response to YouTube. It got 20,000 views.@heidimiller www.heidi-miller.com
    83. 83. @heidimiller www.heidi-miller.com
    84. 84. ‘ Amplifying the voices and the faces of trustworthy employees, customers, and managers can help us convey a believable and sympathetic persona that offers something or someone to connect to for those open to the other side of the story. Brian Solis Open channels save your reputation@heidimiller www.heidi-miller.com
    85. 85. @heidimiller www.heidi-miller.com
    86. 86. How to use SOCIAL ‘ Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. Donald Porter #2 CUSTOMER SERVICE@heidimiller www.heidi-miller.com
    87. 87. @heidimiller www.heidi-miller.com
    88. 88. Domino’s WIN@heidimiller www.heidi-miller.com
    89. 89. Domino’s DISGRUNTLED TWEET WIN In 2009, @interactiveamy Twittered that she’d waited over an hour for her Domino’s pizza. When it finally arrived, it wasn’t what she ordered.@heidimiller www.heidi-miller.com
    90. 90. Domino’s WIN ESTABLISHED TWITTER ACCOUNT Ramon operates three Chicago Domino’ franchises and has an active Twitter presence at @dpzramon. When he saw Amy’s Tweet, he responded immediately.@heidimiller www.heidi-miller.com
    91. 91. Domino’s WIN IMMEDIATE, PERSONAL RESPONSE Not only did Ramon reply personally via Twitter, he went to the store in question and filmed an informal video apology and posted it to their YouTube and Viddler pages.@heidimiller www.heidi-miller.com
    92. 92. Domino’s WIN RESULTS The video apology was embedded in over 75,000 blogs, Ramon sponsored pizza for the next Chicago Social Media Club event and spoke at Harvard.@heidimiller www.heidi-miller.com
    93. 93. @heidimiller www.heidi-miller.com
    94. 94. The how is important. Monitor your keywords, your brand, HOW and your competition. Find who loves your topic and what 5 TIPS FOR they talk about. SOCIAL SERVICE@heidimiller www.heidi-miller.com
    95. 95. The how is important. Monitor your keywords, your brand, HOW and your competition. Find who loves your topic and what 5 TIPS FOR they talk about. SOCIAL SERVICE Post high-value content, not just promotion. Links to related WHAT expert content, expected outages or downtime, engage in conversations that your followers start. Share liberally.@heidimiller www.heidi-miller.com
    96. 96. The how is important. Monitor your keywords, your brand, HOW and your competition. Find who loves your topic and what 5 TIPS FOR they talk about. SOCIAL SERVICE Post high-value content, not just promotion. Links to related WHAT expert content, expected outages or downtime, engage in conversations that your followers start. Share liberally. The person who should monitor social feeds is the one who is WHO most passionate about customer service.@heidimiller www.heidi-miller.com
    97. 97. The how is important. Monitor your keywords, your brand, HOW and your competition. Find who loves your topic and what 5 TIPS FOR they talk about. SOCIAL SERVICE Post high-value content, not just promotion. Links to related WHAT expert content, expected outages or downtime, engage in conversations that your followers start. Share liberally. The person who should monitor social feeds is the one who is WHO most passionate about customer service. Social channels are 24/7, not 9:00-5:00. Responses should be WHEN lightening fast, within minutes or hours.@heidimiller www.heidi-miller.com
    98. 98. The how is important. Monitor your keywords, your brand, HOW and your competition. Find who loves your topic and what 5 TIPS FOR they talk about. SOCIAL SERVICE Post high-value content, not just promotion. Links to related WHAT expert content, expected outages or downtime, engage in conversations that your followers start. Share liberally. The person who should monitor social feeds is the one who is WHO most passionate about customer service. Social channels are 24/7, not 9:00-5:00. Responses should be WHEN lightening fast, within minutes or hours. Social media doesn’t replace traditional channels; it@heidimiller www.heidi-miller.com WHERE complements them.
    99. 99. @heidimiller www.heidi-miller.com
    100. 100. How to use SOCIAL ‘ For pleasure has no relish unless we share it. Virginia Woolf #3 CUSTOMER ACQUISITION@heidimiller www.heidi-miller.com
    101. 101. @heidimiller www.heidi-miller.com
    102. 102. ‘ Pinterest is a social shopping experience disguised as a website full of interest. Brad McCarty, The NextWeb Sharing motivates@heidimiller www.heidi-miller.com
    103. 103. @heidimiller www.heidi-miller.com
    104. 104. New visual sharing site Pinterest has experienced phenomenal SHARING ON TRAFFIC growth, with over 12 million unique monthly visitors. PINTEREST@heidimiller www.heidi-miller.com
    105. 105. New visual sharing site Pinterest has experienced phenomenal SHARING ON TRAFFIC growth, with over 12 million unique monthly visitors. PINTEREST The average Pinterest session is 72 minutes (versus 45 for ENGAGEMENT Facebook).@heidimiller www.heidi-miller.com
    106. 106. New visual sharing site Pinterest has experienced phenomenal SHARING ON TRAFFIC growth, with over 12 million unique monthly visitors. PINTEREST The average Pinterest session is 72 minutes (versus 45 for ENGAGEMENT Facebook). Over 70% of Pinterest users are women. Over 80% of pins are SHARING repins: the network is built for sharing and viral content.@heidimiller www.heidi-miller.com
    107. 107. New visual sharing site Pinterest has experienced phenomenal SHARING ON TRAFFIC growth, with over 12 million unique monthly visitors. PINTEREST The average Pinterest session is 72 minutes (versus 45 for ENGAGEMENT Facebook). Over 70% of Pinterest users are women. Over 80% of pins are SHARING repins: the network is built for sharing and viral content. Over 150 brands are already participating on Pinterest; Etsy BRANDS has the biggest following.@heidimiller www.heidi-miller.com
    108. 108. Source: http://adage.com/article/digitalnext/real-simple-pinterest-drives-traffic-facebook/231576/@heidimiller www.heidi-miller.com
    109. 109. DRIVING SALES Source: http://adage.com/article/digitalnext/real-simple-pinterest-drives-traffic-facebook/231576/@heidimiller www.heidi-miller.com
    110. 110. IDEELI.COM DRIVING SALES Retail site ideeli.com saw a 446% rise in traffic from Pinterest. 446% RISE Source: http://adage.com/article/digitalnext/real-simple-pinterest-drives-traffic-facebook/231576/@heidimiller www.heidi-miller.com
    111. 111. IDEELI.COM IDEELI.COM DRIVING SALES The same site Retail site ideeli.com saw reported a fivefold a 446% rise in traffic increase in sales from Pinterest. directly tied to those visits. 446% RISE 5x SALES RISE Source: http://adage.com/article/digitalnext/real-simple-pinterest-drives-traffic-facebook/231576/@heidimiller www.heidi-miller.com
    112. 112. IDEELI.COM IDEELI.COM REAL SIMPLE DRIVING “Pinterest is a huge SALES The same site source from a referral Retail site ideeli.com saw reported a fivefold standpoint, even a 446% rise in traffic increase in sales from Pinterest. beating out referrals directly tied to those from Facebook in the visits. month of October.” 446% RISE 5x SALES RISE BEAT FACEBOOK Source: http://adage.com/article/digitalnext/real-simple-pinterest-drives-traffic-facebook/231576/@heidimiller www.heidi-miller.com
    113. 113. @heidimiller www.heidi-miller.com
    114. 114. Do I know my audience? Have I chosen my channel TARGET engagement accordingly? Do I know what success looks like? CHECKLIST@heidimiller www.heidi-miller.com
    115. 115. Do I know my audience? Have I chosen my channel TARGET engagement accordingly? Do I know what success looks like? CHECKLIST Do I know my goals? Am I targeting relationship management, STRATEGIZE customer service, customer acquisition or thought leadership? Do I know what success looks like?@heidimiller www.heidi-miller.com
    116. 116. Do I know my audience? Have I chosen my channel TARGET engagement accordingly? Do I know what success looks like? CHECKLIST Do I know my goals? Am I targeting relationship management, STRATEGIZE customer service, customer acquisition or thought leadership? Do I know what success looks like? Is my presence personal? Does it reflect the brand promise? Is ENGAGE it conversational and engaging? Is the content relevant? Am I monitoring and ready should a crisis occur?@heidimiller www.heidi-miller.com
    117. 117. Do I know my audience? Have I chosen my channel TARGET engagement accordingly? Do I know what success looks like? CHECKLIST Do I know my goals? Am I targeting relationship management, STRATEGIZE customer service, customer acquisition or thought leadership? Do I know what success looks like? Is my presence personal? Does it reflect the brand promise? Is ENGAGE it conversational and engaging? Is the content relevant? Am I monitoring and ready should a crisis occur? Is the brand coming across as impersonal, evil or tastelessly CHECK opportunistic?@heidimiller www.heidi-miller.com
    118. 118. GO FORTH AND CONQUERFOLLOW ME @heidimiller facebook/heidi.miller.rocks www.heidi-miller.com heidimillerpresents@gmail.com

    ×