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Top 11 Twitter Tools and Twitter Best Practices - Brandhackers Presentation

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This presentation on Twitter for Business, including the top eleven Twitter tools and the top eight best practices, was presented at the Brandhackers event in New York City in May 2009. This is an annotated version for sharing here. Presented by David Berkowitz, @dberkowitz on Twitter

Published in: Business, Technology, Education

Top 11 Twitter Tools and Twitter Best Practices - Brandhackers Presentation

  1. 1. Twitter for Business David Berkowitz Director of Emerging Media 360i @dberkowitz @db k it dberkowitz@306i.com
  2. 2. Get Yer 2 Characters Right Here shortyawards.com ht d 360i.com/twitterpov 360i /t itt www.360i.com 2
  3. 3. Agenda • Introduction • 11 T itt t l Twitter tools • Best Practices www.360i.com 3
  4. 4. Introduction 4
  5. 5. My Trip to Texas: April 2009 5
  6. 6. I took a trip to Dallas in April 2009 p 6
  7. 7. I got to spend some time with the in-laws… 7
  8. 8. …and Nanny… www.360i.com 8
  9. 9. …and of course my wife www.360i.com 9
  10. 10. My in-laws kept wanting to talk about this Twitter thing they kept hearing about www.360i.com 10
  11. 11. They made me think constantly about Twitter www.360i.com 11
  12. 12. Okay, I was really thinking about Sprinkles Cupcakes www.360i.com 12
  13. 13. And eating quite a few too, along with Dr Pepper (the kind with cane sugar) www.360i.com 13
  14. 14. So my wife and I went to the source: the Dr Pepper Museum and Free Enterprise Institute in Waco, Texas www.360i.com 14
  15. 15. Signs for Twitter were EVERYWHERE, even in the elevator www.360i.com 15
  16. 16. They even encouraged sharing photos With “TwitPic photo ops” www.360i.com 16
  17. 17. The secret flavor in Dr Pepper is… ! Was Twitter the secret ingredient In Dr Pepper? I was ready to believe it www.360i.com 17
  18. 18. And then worlds collided: My mother-in-law followed me on Twitter! www.360i.com 18
  19. 19. Her first tweet also plugged her business account – she had her hands full www.360i.com 19
  20. 20. In no time, the Twitter obsession was on in full force www.360i.com 20
  21. 21. The Top 11 Twitter Tools 21
  22. 22. Top 11 Twitter Tools 1. Twitter Search 7. TwitPic 2. Twist 8. HootSuite 3. TweetMeme 9. Seesmic Desktop 4. Bit.ly 10.Twitterfon 5. Mr. Tweet 11.Troy’s Twitter Script 6. 6 Topify Generally speaking, the tools are listed in order of ease of use; ; the second column is more advanced www.360i.com 22
  23. 23. 1. Twitter Search: Monitor Trends and Brands Twitter Search is essential for following trends and reviewing brand strength / activity (search.twitter.com) www.360i.com 23
  24. 24. 1. Twitter Search: Now on Twitter.com Twitter Search appears T itt S h on one’s Twitter.com home screen; Saving searches is g especially useful www.360i.com 24
  25. 25. 1. Twitter Search: Advanced Search search.twitter.com does offer added functionality like advanced search www.360i.com 25
  26. 26. 2. Twist: Chart Twitter Buzz Create comparative graphs of trends in Twitter mentions at twist.flaptor.com www.360i.com 26
  27. 27. 3. Tweetmeme: Track Twitter Trends Tweetmeme.com is really great for viewing the most tweeted links; most-tweeted never miss a hot trend, link, or meme! www.360i.com 27
  28. 28. 4. bit.ly: Shorten and Track URLs URL shorteners save space space, and www.bit.ly does a great job – it saved 33 characters here www.360i.com 28
  29. 29. 4. bit.ly: Shorten and Track URLs Bit.ly also has great tracking for clicks, referring sites, and users’ locations users www.360i.com 29
  30. 30. 5. Mr. Tweet: Find New People to Follow MrTweet.com MrTweet com will recommend relevant new people to follow www.360i.com 30
  31. 31. 6. Topify: Manage Email Notifications Topify.com provides detailed information about who follows you via email alerts www.360i.com 31
  32. 32. 6. Topify vs. New Twitter Alerts Twitter now does this too, but Topify has MUCH more info about your followers www.360i.com 32
  33. 33. 7. TwitPic: Upload Mobile Photos Once you register with TwitPic com TwitPic.com, you can send camera phone photos to Twitter via MMS www.360i.com 33
  34. 34. 7. TwitPic: Upload Mobile Photos I followed orders at the Dr Pepper Museum www.360i.com 34
  35. 35. 8. HootSuite: Manage Multiple Accounts HootSuite.com comes in handy when you have multiple Twitter accounts to manage, like personal and business tweets www.360i.com 35
  36. 36. 9. Seesmic Desktop: Put Twitter on Your PC Go to desktop.seesmic.com desktop seesmic com to manage Twitter action (and Facebook updates) on your desktop www.360i.com 36
  37. 37. 10. Twitterfon: Tweet from iPhone / iPod Touch If you tweet from y your iPhone or iPod Touch, try Twitterfon.com – lots of features and it’s free! it s www.360i.com 37
  38. 38. 11. Troy’s Twitter Script: Tweety Steroids Troy’s Twitter Script makes lots of enhancements to Twitter.com www.360i.com 38
  39. 39. Here’s a “before” picture – what Twitter looks like normally www.360i.com 39
  40. 40. Here’s the “after” version with Troy’s; notice how the URL is now spelled out www.360i.com 40
  41. 41. Another “before” screen shot… www.360i.com 41
  42. 42. And “after” – Troy’s shows multimedia right there on the page www.360i.com 42
  43. 43. www.360i.com 43
  44. 44. Troy’s also shows conversations strung together, so it’s easier to follow www.360i.com 44
  45. 45. Two Steps: First Grease, Then Troy Troy’s works for Firefox First Fi t you need t i t ll th G d to install the Greasemonkey plugin k li addons.mozilla.org/en-US/firefox/addon/748 Then install Troy’s Twitter script y p userscripts.org/scripts/show/40617 www.360i.com 45
  46. 46. Top 11 Twitter Tools 1. Twitter Search www.twitter.com / search.twitter.com 2. Bit.ly www.bit.ly 3. Twist twist.flaptor.com 4. Mr. Tweet www.mrtweet.com 5. Topify www.topify.com www topify com 6. TweetMeme www.tweetmeme.com 7. www.360i.com 46
  47. 47. Top 11 Twitter Tools 7. TwitPic www.twitpic.com 8. HootSuite www.hootsuite.com 9. Seesmic Desktop desktop.seesmic.com 10. Twitterfon www.twitterfon.com 11. Troy’s Twitter Script a) Install Greasemonkey (Firefox): addons.mozilla.org/en-US/firefox/addon/748 b) Install Troy: userscripts org/scripts/show/40617 userscripts.org/scripts/show/40617 www.360i.com 47
  48. 48. 8 Best Practices 48
  49. 49. 1. Be Authentic Write with a human voice www.360i.com 49
  50. 50. 2. Listen Pay attention to what people are saying See how quickly Sprint responded p p to Kelly’s lost phone tweets www.360i.com 50
  51. 51. 2. Listen As you can see, Kelly was beyond appreciative www.360i.com 51
  52. 52. 2. Listen She’s even a more loyal customer because of it www.360i.com 52
  53. 53. 3. Be Responsive Monitor Twitter daily (or more) and respond whenever you can www.360i.com 53
  54. 54. 3. Be Responsive Yet another great response! ! www.360i.com 54
  55. 55. Talk to others 4. Converse even when they’re not talking specifically to you www.360i.com 55
  56. 56. Focus on interesting posts, 5. Quality over Quantity with conversations and links, rather than constant updates (@satisfaction posts infrequently but usually has something to say) www.360i.com 56
  57. 57. Some links to your 6. Avoid Link Spam sites are fine, but not in EVERY tweet www.360i.com 57
  58. 58. Make it easy for others 7: Rule of ~120 to ReTweet (RT) you • Write tweets with room to be easily retweeted • Add 5 (for RT @ _) + # of chars in Twitter name + round up, (f RT_ @, ) fh i T itt d subtract from 140 • dberkowitz = 10, “RT @dberkowitz ” = 15, round up to 120 www.360i.com 58
  59. 59. Relationships and conversations are 8. Stick Around central to Twitter, so plan for an ongoing engagement rather than a brief campaign www.360i.com 59
  60. 60. 8 Best Practices Reviewed 1.Be authentic 2.Listen 3.Be responsive p 4.Converse 5.Quality 5 Quality over quantity 6.Rule of ~120 7.Avoid link spam 8.Stick around www.360i.com 60
  61. 61. Thanks! • David Berkowitz @dberkowitz dberkowitz@360i.com • 360i: @360i / blog.360i.com • My Blog: www.marketerstudio.com www marketerstudio com • 360i Twitter POV www.360i.com/twitterpov www 360i com/twitterpov www.360i.com 61

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