Twitter basics and measurement

Twitter Best Practices Heidi Miller Media Creative Connections Minneapolis, MN Sept 16-19, 2010 Heidi Miller www.heidi-miller.com @heidimiller www.proﬁle.to/heidimiller

What is Twitter? @heidimiller

What is Twitter? Social Instant Messaging @heidimiller

Two-way conversations @heidimiller

Who are you trying to reach and why? @heidimiller

How do you build great online relationships with Twitter? @heidimiller

@heidimiller

Be personal Be generous @heidimiller

Be personal Be generous •Self-expression •Reach out •Respond personally •Share your ideas •Give credit, give links, give a hand Liz Strauss •Be passionate, funny, human http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/ @heidimiller

Be personal Be generous • Giving back is the new black • “The public should feel included in almost everything you share” • Engage with others on topics they bring up Brian Solis • Pay it forward Brian Solis • Reﬂect your personal brand http://www.briansolis.com/2009/02/ﬁnding-tweet-spot-top-tips-for.html @heidimiller

Setup best practices @heidimiller

Setup best practices Handle: Descriptive, shortest version of your real name @heidimiller

Setup best practices List your real name, even when Twittering for a brand Handle: Descriptive, shortest version of your real name @heidimiller

Setup best practices @heidimiller

Setup best practices Link to your website @heidimiller

Setup best practices Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller

Whom to follow?

Twitter Directories • www.wefollow.com • www.twellow.com • www.justtweetit.com @heidimiller

Twitter Directories Search for keywords Follow inﬂuencers Follow those of interest @heidimiller

How do you get followers? @heidimiller

@heidimiller

Be interesting Be curious Respond promptly Be honest Be Be human @heidimiller

What do you talk about? @heidimiller

What is your brand? @heidimiller

What will help your followers? @heidimiller

Answer the questions @heidimiller

Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller

Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller

Share and discover news on what’s happening, topics and trends @heidimiller

The most useful Tweets are @heidimiller

What to Tweet? links to interesting stuff @heidimiller

Link shorteners http://is.gd.com http://tinyurl.com http://adjix.com http://bit.ly (has tracking) http://snurl.com @heidimiller

What to Tweet? links to videos @heidimiller

What to Tweet? links to your posts @heidimiller

What to Tweet? links to your posts General rule: promote others’ content 8x as often as your own @heidimiller

What to Tweet? questions @heidimiller

What to Tweet? where you’re going @heidimiller

What to Tweet? breaking news @heidimiller

What to Tweet? customer service updates @heidimiller

What to Tweet? something you thought was funny @heidimiller

Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller

Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller

Which is more interesting? @heidimiller

Which is more interesting? eating oatmeal ﬁghting off zombies @heidimiller

Twitter conventions @heidimiller

Hashtags #sxsw Keyword or #macworldexpo #blogher10 term that #chic2geek #smbsea describes an #bcs10 item (metadata) @heidimiller

Mentions @heidimiller

The Power of the ReTweet @heidimiller

@heidimiller

Rules of the ReTweet • Read the linked article • Give credit to original poster • Add a hashtag • Add a commentary • Shorten if necessary

More Conventions H/T = Hat tip (thanks/credit) CC = mention to speciﬁc followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller

How to save time? @heidimiller

Favorite Twitter apps www.hootsuite.com www.seesmic.com www.tweetdeck.com www.twhirl.org www.tweetie.com @heidimiller

Cross-posting www.twitterfeed.com feed your blog posts to Twitter feed Tweets to Facebook @heidimiller

How to analyze and strategize? @heidimiller

Twitter Monitoring Tools www.tweetstats.com www.rowfeeder.com www.hootsuite.com www.twitteranalyzer.com www.tweetmeme.com www.twitalyzer.com http://favstar.fm.me @heidimiller

Twitalyzer metrics @heidimiller

Twitalyzer metrics Are you RTing your most inﬂuential followers? @heidimiller

Twitalyzer metrics @heidimiller

Twitalyzer metrics Are you RTing your most inﬂuential reTweeters? @heidimiller

Favstar.fm See who has Favorited your Tweets @heidimiller

Worst Practices: Don’t expect someone to follow you just because you followed her pimp your product try too hard to sell USE ALL CAPS!!! IT’S ANNOYING!!! wait for your followers to start conversations feel the need to “catch up” on Twitter. ignore your life. @heidimiller

Twitter Best Practices Heidi Miller Media Creative Connections Minneapolis, MN Sept 16-19, 2010 Heidi Miller www.heidi-miller.com @heidimiller www.proﬁle.to/heidimiller

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Twitter basics and measurement

by Heidi Miller on Sep 17, 2010

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