Twitter basics and measurement

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Twitter best practices and measurement. First presented 9-18-10 at The Creative Connection Event Smart Bar. #tcce10

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  • Twitter basics and measurement

    1. Twitter Best Practices Heidi Miller Media Creative Connections Minneapolis, MN Sept 16-19, 2010 Heidi Miller www.heidi-miller.com @heidimiller www.profile.to/heidimiller
    2. What is Twitter? @heidimiller
    3. What is Twitter? Social Instant Messaging @heidimiller
    4. Two-way conversations @heidimiller
    5. Two-way conversations @heidimiller
    6. Who are you trying to reach and why? @heidimiller
    7. How do you build great online relationships with Twitter? @heidimiller
    8. @heidimiller
    9. Be personal Be generous @heidimiller
    10. Be personal Be generous •Self-expression •Reach out •Respond personally •Share your ideas •Give credit, give links, give a hand Liz Strauss •Be passionate, funny, human http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/ @heidimiller
    11. Be personal Be generous • Giving back is the new black • “The public should feel included in almost everything you share” • Engage with others on topics they bring up Brian Solis • Pay it forward Brian Solis • Reflect your personal brand http://www.briansolis.com/2009/02/finding-tweet-spot-top-tips-for.html @heidimiller
    12. Setup best practices @heidimiller
    13. Setup best practices Handle: Descriptive, shortest version of your real name @heidimiller
    14. Setup best practices List your real name, even when Twittering for a brand Handle: Descriptive, shortest version of your real name @heidimiller
    15. Setup best practices @heidimiller
    16. Setup best practices Link to your website @heidimiller
    17. Setup best practices Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller
    18. Setup best practices Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller
    19. Setup best practices Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller
    20. Setup best practices Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller
    21. Whom to follow?
    22. Twitter Directories • www.wefollow.com • www.twellow.com • www.justtweetit.com @heidimiller
    23. Twitter Directories Search for keywords Follow influencers Follow those of interest @heidimiller
    24. Twitter Directories Search for keywords Follow influencers Follow those of interest @heidimiller
    25. Twitter Directories Search for keywords Follow influencers Follow those of interest @heidimiller
    26. Twitter Directories Search for keywords Follow influencers Follow those of interest @heidimiller
    27. How do you get followers? @heidimiller
    28. @heidimiller
    29. Be personal Be generous @heidimiller
    30. Be interesting Be curious Respond promptly Be honest Be Be human @heidimiller
    31. What do you talk about? @heidimiller
    32. What is your brand? @heidimiller
    33. What will help your followers? @heidimiller
    34. Answer the questions @heidimiller
    35. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller
    36. Answer the questions @heidimiller
    37. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller
    38. Share and discover news on what’s happening, topics and trends @heidimiller
    39. Share and discover news on what’s happening, topics and trends @heidimiller
    40. The most useful Tweets are @heidimiller
    41. What to Tweet? links to interesting stuff @heidimiller
    42. What to Tweet? links to interesting stuff @heidimiller
    43. Link shorteners http://is.gd.com http://tinyurl.com http://adjix.com http://bit.ly (has tracking) http://snurl.com @heidimiller
    44. What to Tweet? links to videos @heidimiller
    45. What to Tweet? links to videos @heidimiller
    46. What to Tweet? links to your posts @heidimiller
    47. What to Tweet? links to your posts General rule: promote others’ content 8x as often as your own @heidimiller
    48. What to Tweet? questions @heidimiller
    49. What to Tweet? questions @heidimiller
    50. What to Tweet? where you’re going @heidimiller
    51. What to Tweet? where you’re going @heidimiller
    52. What to Tweet? breaking news @heidimiller
    53. What to Tweet? breaking news @heidimiller
    54. What to Tweet? customer service updates @heidimiller
    55. What to Tweet? customer service updates @heidimiller
    56. What to Tweet? something you thought was funny @heidimiller
    57. What to Tweet? something you thought was funny @heidimiller
    58. Answer the questions @heidimiller
    59. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller
    60. Answer the questions @heidimiller
    61. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller
    62. Which is more interesting? @heidimiller
    63. Which is more interesting? eating oatmeal fighting off zombies @heidimiller
    64. Twitter conventions @heidimiller
    65. Hashtags #sxsw Keyword or #macworldexpo #blogher10 term that #chic2geek #smbsea describes an #bcs10 item (metadata) @heidimiller
    66. Hashtags #sxsw Keyword or #macworldexpo #blogher10 term that #chic2geek #smbsea describes an #bcs10 item (metadata) @heidimiller
    67. Hashtags #sxsw Keyword or #macworldexpo #blogher10 term that #chic2geek #smbsea describes an #bcs10 item (metadata) @heidimiller
    68. Hashtags #sxsw Keyword or #macworldexpo #blogher10 term that #chic2geek #smbsea describes an #bcs10 item (metadata) @heidimiller
    69. Mentions @heidimiller
    70. Mentions @heidimiller
    71. Mentions @heidimiller
    72. The Power of the ReTweet @heidimiller
    73. @heidimiller
    74. Be personal Be generous @heidimiller
    75. Rules of the ReTweet • Read the linked article • Give credit to original poster • Add a hashtag • Add a commentary • Shorten if necessary
    76. Rules of the ReTweet • Read the linked article • Give credit to original poster • Add a hashtag • Add a commentary • Shorten if necessary
    77. More Conventions H/T = Hat tip (thanks/credit) CC = mention to specific followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller
    78. More Conventions H/T = Hat tip (thanks/credit) CC = mention to specific followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller
    79. More Conventions H/T = Hat tip (thanks/credit) CC = mention to specific followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller
    80. More Conventions H/T = Hat tip (thanks/credit) CC = mention to specific followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller
    81. More Conventions H/T = Hat tip (thanks/credit) CC = mention to specific followers via @follower = credit to original poster (after a RT) #FF = Follow Friday, a convention in which Twitterers list suggestions of cool people to follow on Fridays @heidimiller
    82. How to save time? @heidimiller
    83. Favorite Twitter apps www.hootsuite.com www.seesmic.com www.tweetdeck.com www.twhirl.org www.tweetie.com @heidimiller
    84. Cross-posting www.twitterfeed.com feed your blog posts to Twitter feed Tweets to Facebook @heidimiller
    85. Cross-posting www.twitterfeed.com feed your blog posts to Twitter feed Tweets to Facebook @heidimiller
    86. How to analyze and strategize? @heidimiller
    87. Twitter Monitoring Tools www.tweetstats.com www.rowfeeder.com www.hootsuite.com www.twitteranalyzer.com www.tweetmeme.com www.twitalyzer.com http://favstar.fm.me @heidimiller
    88. Twitalyzer metrics @heidimiller
    89. Twitalyzer metrics @heidimiller
    90. Twitalyzer metrics Are you RTing your most influential followers? @heidimiller
    91. Twitalyzer metrics @heidimiller
    92. Twitalyzer metrics Are you RTing your most influential reTweeters? @heidimiller
    93. Favstar.fm See who has Favorited your Tweets @heidimiller
    94. Worst Practices: Don’t expect someone to follow you just because you followed her pimp your product try too hard to sell USE ALL CAPS!!! IT’S ANNOYING!!! wait for your followers to start conversations feel the need to “catch up” on Twitter. ignore your life. @heidimiller
    95. Twitter Best Practices Heidi Miller Media Creative Connections Minneapolis, MN Sept 16-19, 2010 Heidi Miller www.heidi-miller.com @heidimiller www.profile.to/heidimiller

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