Facebook was founded in 2004 and has grown to be one of the largest social networking sites with over 1 billion monthly active users. It provides social networking services through its main Facebook platform as well as Instagram and other subsidiaries. While headquartered in Menlo Park, California, Facebook has operations in over 45 countries worldwide and has seen rapid annual growth in both users and revenue. The company is led by CEO Mark Zuckerberg and has over 5,000 employees across its various divisions and locations globally.

3. Firm: Facebook as a social networking web service
organization provides people the power to share and
make the world more open and connected online.
How old is it? 9 Years(started in Feb 4th 2004)
What industry is the firm active? Internet(Social Networking)
What product or services does it
sell?
Social Networking Web Service (Social network
services are web-based and provide means for users
to interact over the Internet, such as e-mail,
Community based and instant messaging)
Facebook Marketplace - Sale, Housing, Jobs
Who are its principal competitors? Stumbleupon
Other cometitors – Google, yahoo, ehow, Microsoft,
Tumblr, Hi5, Flickr, Linkedin, Myspace and Twitter
Is it active internationally? In 45 countries using 70 languages
How many employees does it have? 5299 employees till June 2013
What are its sales and profit? Makes profits through impression based online
advertisements and offerings - Revenue of 5.1 Billion
US$ in 2012

4. CEO’s PROFILE
Born Mark Elliot Zuckerberg
May 14, 1984 (age 29)
White Plains, New York, US
Residence Palo Alto, California, US
Nationality American
Alma mater Harvard College
Occupation Chairman & CEO of Facebook, Inc.
Years
active
2004–present
Known for Co-founding Facebook in 2004;
world's 2nd youngest self-made
billionaire (2012)
Net worth US$ 16.8 billion(2013)
Religion Jewish atheism
Spouse(s) Priscilla Chan (m. 2012)
Relatives Randi, Donna and Arielle(sisters)
Awards Time Person of the Year 2010

5. Organization Structure – Functional Matrix
Chairmen
Mark
Zuckerberg
Director
Mark Anderson
Director
Erskine Bowles
Director
Susan
CEO
Mark
Zuckerberg
CFO
David
Ebersman
CIO
Timothy
Campos
COO &
Director
Sheryl Sandberg
Human
Resources
Lori Goler
Mobile
Henri
Moissinac
Mid Market
Sales EMEA
Rick Kelley
Small Business
Dan Levy
Advertising &
Global
David Fischer
Growth, Engage
ment Javier
Olivan
Security
Joe Sullivan
CTO
Mike
Schroepfer
Communication
& Marketing
Elliott Schrage
Director
Donald Graham
Director
Reed Hastings
Director
Peter Thiel

6. • The Facebook corporate headquarters are located in Menlo
Park, California.
• Operations in 45 locations around the world.

7. • The Facebook corporate headquarters are located in Menlo
Park, California.
• Operations in 45 locations around the world.

8. • The international headquarters of Facebook are located in
Dublin, Ireland.
• 5 subsidiaries in various locations to evade US Taxes for their
business operations namely Facebook Canada, Facebook
France, Facebook Germany, Facebook India and Instagram.

9. Various Teams and operating locations of
Facebook

10. 1 Type of industry Rapidly changing fast growing or fiercely competitive
industries
Facebook operates in social networking industry among 264 competitors where
Google, yahoo and eHow are present. The below chart explains the market share
of Facebook.

11. 2 Parent role Headquarters is closely involved with business
unit in formulation of plans and decisions. Clear
sense of direction
Facebook has 5 subsidiaries
1. Instagram
2. Facebook Canada
3. Facebook France
4. Facebook Germany
5. Facebook India
Acquisitions - Total of 37 acquisitions
and merges till date which has the
potential (Human Resource).
Recent Acquisitions
• February 28, 2013
– Atlas Advertiser Suite
• March 14, 2013
– HOT STUDIO Design Agency
• April 14, 2013
– PARSE Mobile app backend
• July 18, 2013
– MONODICS Automatic verification
Official Goal - Connecting people
Operative Goal - Earn money through
Marketing Strategy
Year Revenue Billion US$
2008 0.272
2009 0.777
2010 1.97
2011 3.71
2012 5.09
Year Users Million
August 2008 100
September 2009 300
July 2010 500
September 2011 800
October 2012 1000
March 2013 1100

12. 3 Business role Divisions and business units seek consensus
with headquarters and other units for business
initiatives (in line with strategic targets)
FACEBOOK
INSTAGRAM
COMMUNITY
ENGINEERING
CANADA
GLOBAL MARKETING
SOLUTION
SALES
FRANCE
CLIENT PARTNERSHIP
CORPORATE AFFAIRS
PR AND COMMUNICATION
INDIA
ONLINE OPERATIONS
USER OPERATIONS
GERMANY
SALES
PUBLIC POLICY

13. 4 Organizational structure Large or powerful functional staffs at centre.
Shared service departments (marketing, R&D,
etc..)
CEO Mark
CFO David
Ebersman
CIO Timothy
Campos
Infrastructure Engineering
Jay Parihk
COO Sheryl
Sandberg
HR Lori Goler
Advertising David Fischer
Small Business Dan Levy
Asia Pacific Dan Neary
EMEA Nicola Mendelsohn
CTO Mike
Schroepfar
Software Development
Haiping Zaho
Data Science Cameron Marlow
Engineering and product Greg
Badros
Hardware and Design Frank
Frolonsky

14. 5 Planning process Resource allocation driven by requirements of long-term
strategies, planning influence of headquarters is flexible
Making a Net Income of 53 Million$ 2012 March
Attaining more 100% growth in Sales revenue annually since 2006.
Operating in over 45 location
With over 6000 employees
Acquisition and Merge strategy for resources.

15. 6 Control process  Headquarters puts low priority on monitoring monthly
financial results.
 Control by headquarters is flexible.
 Below image provides a outlook of facebooks
workplace at various locations across the globe.

16. 7 Value creation focus Creation of new business units for long-term
business development
Glass Door – 2013 Facebook Best Places to work among 65000 Organizations

18. Source:
www.theofficalboard.com
www.Wikipedia.org
www.marketwatch.com
www.thenewyorktimes.com