Apple Inc. is a major technology company with $65.23 billion in revenue and 49,400 employees. It designs consumer electronics like the iPhone, iPad, and Mac computers. This case study evaluates Apple's strategy using Porter's 5 Forces, SWOT analysis, and examining its value chain and life cycle. It recommends Apple expand into new regions and widen its marketing to achieve its vision of being the world's most admired company.

3. Apple Inc. Strategic Management Case StudyApple Now:Revenue: US$ 65.23 billion.Operating income: US$ 18.39 billion.Profit: US$ 14.01 billion.Total assets:US$ 75.2 billion.Total equity:US$ 47.79 billion.Employees:49,400 employers.Team MembersMahmoud M. Ramadan

4. Mohammed El-Feky

5. Mahmoud El-Sayed

6. Islam Hassan

7. Ahmed Ezz El-Din ArafaInstructor/ Mr. Omar Shawky

8. AGENDA Company profile. History  Corporate Culture … The Incredible “Steve Jobs” Mission, Business Philosophy and Vision. Environmental & Industry scanning  PEST  Porter’s 5 Forces  Value Chain Analysis  SWOT Hierarchy of Strategy  Corporate analysis  Business analysis  Life cycle  BCG Matrix  Recommendations

9. Company Profile HistoryApple Inc. (Previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.Apple software includes: The Mac OS X operating system

10. The iTunes media browser

11. The iLife suite of multimedia and creativity software

12. The iWork suite of productivity software

13. Aperture, a professional photography package

14. Final Cut Studio, a suite of professional audio and film-industry software products

15. Logic Studio, a suite of music production tools

16. The Safari internet browser

17. iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries,and an online store where hardware and software products are sold. As of May 2011, Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft.

18. Company Profile Time Line Of Apple Products

19. Company Profile Corporate CultureApple was one of several highly successful companies founded in the 1970’s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.).Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the"1984" TV ad, this trait had become a key way the company attempts to differentiate itself from its competitors. Steve JobsSteven Paul "Steve" Jobs (born February 24, 1955) is an American business magnate and inventor. He is the co-founder and chief executive officer of Apple Inc.Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in the 1995 movie Toy Story as an executive producer.

20. Vision / Mission Vision“To be the most admired company in the world and the most loveable brand people ever use”

21. “Every person around the global should taste at least 1 apple product” Business Philosophy We believe that we're on the face of the Earth to make great products.

22. We believe in the simple, not the complex.

23. We believe in saying NO to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

24. We don't settle for anything less than excellence.Vision / Mission MissionApple is committed to bring the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and Internet offerings.Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities 'where we operate. Apple strives for continuous improvement in Our environmental, health and safety management systems and in the environmental quality of our products, processes and services Apply recycling programs:-Once an Apple product reaches the end of its useful life (assumes a seven-year product lifetime), we will help you recycle it responsibly

25. Environmental Scanning PEST AnalysisAssuming Apple Inc. is scanning Egyptian Environment for opening a software development office at Egypt in Smart Village. The Main purpose of this office is to deliver the required Arabic support for its software & hardware products; not only in Egypt but to the Middle East area and Gulf sector.

26. PEST Analysis Political-Legal ForcesSince Apple Inc. is one of the leading companies in the world, it has the best trust ship for all the countries and societies around the global. And Egyptian Government is encouraging the technology investments right now.