Facebook Case Study + Solutions 2013

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Facebook Case Study developed in a Branding course.
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  • A segunda ideia é para aparecer depois. Ok?
  • Many people in the audience probably don’t even know OPERA, BUT…
  • Opera already has a strong usage share with their mobile browsers. A strong customer base!!!
  • We all know mobile is the future…So FACEBOOK must advertise stronglythere!
  • Growing time spent in internet and mobile -> AN OPPORTUNITY to GROWTH with the increasing ad expenditure expected
  • Opera has a Mobile advertising plataform that covers the full value chain.
  • Opera Media Works results.
  • BasedontheirOpera’scurrentMarketCapitalization: 9.374.580 NorwegianKrone ~ $1.5 BillionsSource: Oslo Bors @ 20-11-2013
  • BasedontheirOpera’scurrentMarketCapitalization: 9.374.580 NorwegianKrone ~ $1.5 BillionsSource: Oslo Bors @ 20-11-2013
  • Facebook Case Study + Solutions 2013

    1. 1. Branding Prof. Rui Vinhas da Silva André Campino | Antonia Radić | Cleide Azevedo Miguel Saúde | Soraia Vale
    2. 2. Antonia Radic shared a video The Story 21 November Facts & Numbers SWOT Life Cycle Check out it all started! Mark was still in college… Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    3. 3. Antonia Radic shared a photo The Story 21 November Facts & Numbers SWOT Life Cycle This is the evolution of Facebook’s stock prices since their entry in the stock market. (Source: Yahoo Finance) Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    4. 4. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Life Cycle Worldwide, there are over 1.19 billion Facebook users. So if it was a country it would be 3rd largest in the world! (Source: Facebook) Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    5. 5. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Even in China, where it is forbidden, there are over 87 million Facebook users. (Source: Facebook) Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    6. 6. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Life Cycle 874 million already log in Facebook through mobile. That represents an increase of 45 % year-over-year. (Source: Facebook) Like Comment Privacy Issues Solution 1 Solution 2 Solution 3 Share
    7. 7. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Life Cycle 728 million people log onto Facebook daily. An increase of 25 % year-over-year (Source: Facebook) Like Comment Privacy Issues Solution 1 Solution 2 Solution 3 Share
    8. 8. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Life Cycle Age 25 to 34, at 29.7% of users, is the most common age demographic. But when talking about gender, Facebook users are 53% female and 47% male. (Source: Emarketer 2012) Privacy Issues Solution 1 Solution 2 Solution 3 25 to 34 years old 47% 53% Men Like Women Comment Share
    9. 9. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Life Cycle Highest traffic occurs mid-week between 1p.m. to 3 p.m. (Source: Bit.ly blog) Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    10. 10. The Story Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 300 million photo uploads per day. (Source: Gizmodo) Like Comment Share
    11. 11. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Life Cycle 5 new profiles are created every second. (Source: ALLFacebook 2012) Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    12. 12. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Life Cycle Every 60 seconds on Facebook: - 510 comments are posted - 293,000 statuses are updated - 136,000 photos are uploaded (Source: The Social Skinny) Like Privacy Issues Solution 1 Solution 2 Solution 3 Comment Share
    13. 13. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Life Cycle Average time spent per Facebook visit is 20 minutes. (Source: Infodocket) Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    14. 14. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Q3 of 2013 revenue was $2.02 billion, an increase of 60% from the Q3 2012. (Source: Facebook) Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    15. 15. Antonia Radic updated a new status The Story 21 November Facts & Numbers SWOT Life Cycle Mobile advertising revenue represented approximately 49% of its overall advertising revenue for the third quarter of 2013. This represents a huge growth comparing the third quarter of 2012. (Source: Facebook) Like Comment Share Privacy Issues Solution 1 Solution 2 Solution 3
    16. 16. Cleide Azevedo shared Facebook’s post. The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Well known brand Integration with websites and applications Excellent user experience Understanding of users’ needs and behaviors Valuable Assets One product portfolio Monetization of mobile platform Lack of website customization Attitude towards users’ privacy Out of the blue innovation Weak protection of users’ information and spam attacks Strengths Like Weaknesses Comment Share
    17. 17. Cleide Azevedo shared Facebook’s post. The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Increasing number of users through mobile devices Expanding Global Social Media Community The new consumers' generation wants to know and share more Substitution of PC for mobile devices Rapid Technological changes Improvement from competitors and new entrants Slow growth rate of online advertising and the trend for Ad-Block extensions Opportunities Like Threats Comment Share
    18. 18. Cleide Azevedo updated a new status. The Story 21 November Facts & Numbers SWOT Life Cycle Lifecycle of a Social Network is quiet similar from a regular product. Privacy Issues Solution 1 Solution 2 Solution 3 Niche Focus Inovate, Addapt or Die Buzz Mass Migration Growth Widening Appeal Searching for alternatives Quicker growth Concerns Saturation Like Comment Share
    19. 19. Cleide Azevedo posted a photo on Mark Zuckerberg’s timeline. The Story 21 November Facts & Numbers SWOT Life Cycle Mark, I have to warn you, Facebook is getting old. You need to start worrying about this! Privacy Issues Solution 1 Solution 2 Solution 3 ? Like Comment Share
    20. 20. Miguel Saúde shared a Facebook’s story. The Story 21 November Facts & Numbers SWOT Facebook has dealt with a lot of user disagreement due to privacy issues since its beginning. #privacyissues Life Cycle Privacy Issues Solution 1 Solution 2 2005 Dec 2009 Set 2006 2011 2009 Like Facebook opensdownnewTimeline Minilawsuit presents News Feedofgeneral public introduces Beacon settle Feed launches a the set toprivacy standards shuts registration toand Comment Share Solution 3
    21. 21. Miguel Saúde shared a Facebook’s story. The Story 21 November Facts & Numbers Facebook current strategy is trying to encourage people to control their privacy on an item-by-item basis. #privacyissues . - Timeline Approval: review posts and photo tags - Possibility to create lists of friends - Option to exclude friends in a post or photo - Allows the removal of your Facebook profile from search engines - Possibility to block specific users from seeing their Facebook page or from contacting them - Option to limit the audience for posts and information that are already on your profile Like Comment Share SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3
    22. 22. Miguel Saúde shared a Facebook’s story. The Story 21 November Facts & Numbers Facebook is facing some users’ concern regarding their latest announcements, mainly the Graph Search. #privacyissues . SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    23. 23. Miguel Saúde shared a Facebook’s photo. The Story 21 November Facts & Numbers SWOT . Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    24. 24. Miguel Saúde shared a Facebook’s photo. The Story 21 November Facts & Numbers . Facebook allows teenagers to post publicly and be followed by strangers. #privacyissues . SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    25. 25. Miguel Saúde shared a Facebook’s photo. The Story 21 November Facts & Numbers SWOT . In last October, Facebook removed the option to be unsearchable by name. #privacyissues . Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    26. 26. What should Facebook be doing to improve these problems?
    27. 27. it is almost impossible to find a good resolution for this users’ concern…
    28. 28. BUT it is possible to improve Facebook image and reputation!
    29. 29. HOW? By starting making good things with the money earned!
    30. 30. Soraia Vale shared Mark Zuckerberg’s story. The Story 21 November Facts & Numbers SWOT Life Cycle I am so generous! Here are the philanthropic causes that I support: - Donation to Diaspora - Foundation of the Startup: Education - Donation of $100 million to Newark Public Schools - Signature of the “Giving Pledge” - Donation of $18 million Facebook shares to the Silicon Valley Community Foundation Like Comment Share Privacy Issues Solution 1 Solution 2 Solution 3
    31. 31. Soraia Vale shared Facebook’s link. The Story 21 November Facts & Numbers SWOT Today, we're announcing Internet.org, a global partnership between technology leaders, nonprofits, local communities and experts who are working together to bring the internet to the two thirds of the world's population that doesn't have it. #ConnectTheWorld Accessability Efficiency Business Models Like Comment Share Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3
    32. 32. Soraia Vale shared Critics’s link. The Story 21 November Facts & Numbers SWOT The internet.org is just a self-interested mean for Facebook to build an even bigger user database! #MarkZuckerbergSucks Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    33. 33. solution 1 !
    34. 34. Facebook Foundation Facebook Unity | Green on Facebook | Facebook Innovation | Facebook in Health | Facebook in Education We believe every child deserves the chance to live happy. Facebook Unity Green on Facebook Facebook Innovation Facebook in Health Facebook in Education Educating and empowering girls in Africa Solar energy investment in Espinhaço, Brazil Now it is easier to map crime and corruption Discovered a protein capable of neutralizing HIV One more school with computers in Mumbai, India Read more > Read more > Read more > Read more > Read more >
    35. 35. Facebook Foundation Facebook Unity | Green on Facebook | Facebook Innovation | Facebook in Health | Facebook in Education A better environment. A better world. PROJECTS Preservation and breeding center for Siberian tigers Solar energy investment in Espinhaço, Brazil Production of seeds resistant to drought and flooding
    36. 36. Facebook Foundation 100.153.062 likes 500.674 talks about it Product/Service Facebook Foundation’s mission is to make the World a better, developed and more connected place. About – Suggest an Edit Unity Green Innovation Health Education
    37. 37. Soraia Vale shared the group’s idea. The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    38. 38. Soraia Vale shared the group’s idea. The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    39. 39. Soraia Vale shared the group’s idea. The Story 21 November Facts & Numbers SWOT Life Cycle Green on Facebook Promote causes that allow the usage of resources efficiently, support renewable energy and protect wildlife. Facebook in Education Supports projects that want to improve education conditions and promote open technology to a better learning experience. Facebook Unity Invests in innovative projects teams that have the goal to aid society to fight some of the 21th century biggest challenges. Facebook Innovation A think-and-do platform that connects users, experts and engineers and fosters research and technology projects. Facebook in Health Invests in advanced laboratories and teams in the discovering of medical treatments to treat deadly illnesses. Like Comment Share Privacy Issues Solution 1 Solution 2 Solution 3
    40. 40. solution 2 !
    41. 41. Miguel Saúde shared the group’s idea. The Story 21 November Facts & Numbers SWOT Help people stay in contact and save on monthly (international) calling charges. #FacebookVoIP Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Spread Facebook VoIP functionality worldwide Like Comment Share
    42. 42. Miguel Saúde shared the group’s photo. The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    43. 43. Miguel Saúde shared the group’s photo. The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    44. 44. Miguel Saúde shared the Facebook’s link: The Story 21 November Facts & Numbers SWOT CEO Mark Zuckerberg noted during the company’s earnings call that 48 percent of users on a given day are only accessing it from mobile., performing a total of 350 million users. Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    45. 45. Miguel Saúde shared the group’s photo: The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 200M Active Users Like 200M Registered Comment Users Share
    46. 46. solution 3 !
    47. 47. André Campino asked a question: 21 November What are the websites that you always open when you browse in the internet? Facebook E-mail André Campino shared an idea: 21 November What if we created a browser that would feature your email and facebook while you surf the web? The Story Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3
    48. 48. André Campino shared the group’s idea: The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    49. 49. André Campino shared the Facebook Home’s photo: The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    50. 50. André Campino shared the Facebook Home’s photo: The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    51. 51. André Campino shared Facebook Home’s features: The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues A whole new web browsing experience Fully connected to your facebook Re-imagine browsing Built from scratch, Home focuses on intuitive and clean web design. This allows you to focus on the web, not how you navigate it. Personalize your web experience Organize the feeds as you wish. Create your own space and enjoy quick access to your most-loved content. Enjoy powerful & visual tools Surf the web always keeping an eye on your E-mail, News feed and Messenger. It will make you become more productive. Get the newest content, automatically All your feeds will update through RSS technology. You don’t even have to think about it. Like Comment Share Solution 1 Solution 2 Solution 3
    52. 52. Introducing Facebook Home Because there’s no place like it.
    53. 53. That is some good stuff, guys! My team is going to start developing this…
    54. 54. OK…
    55. 55. facebook lacks the web browser expertise in its brilliant team…
    56. 56. … so, we need to make a new acquisition!
    57. 57. André Campino posted a picture to Mark Zuckerberg’s timeline: The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    58. 58. André Campino posted a photo on Mark Zuckerberg’s timeline: The Story 21 November Facts & Numbers SWOT Life Cycle Check this out man! Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    59. 59. André Campino posted a picture to Mark Zuckerberg’s timeline: The Story 21 November Facts & Numbers SWOT Life Cycle Here are the future expectations for the Smartphones market. Pretty good, don’t you agree? Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    60. 60. André Campino posted a picture to Mark Zuckerberg’s timeline: The Story 21 November Facts & Numbers SWOT Life Cycle And mobile ad revenue will follow the growth on mobile users… Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    61. 61. André Campino posted a picture to Mark Zuckerberg’s timeline: The Story 21 November Facts & Numbers blishers & Advertisers (Opera Publisher Partner Members) SWOT Life Cycle Did you know that Opera has a mobile advertising platform? dvertising Platform that covers the full value chain Privacy Issues Solution 1 Retail Consumer Packaged Goods Finance Lifestyle v v v v Solution 2 B2B v Solution 3 Advertisers Publishers 31 Like Comment Share
    62. 62. André Campino posted a picture to Mark Zuckerberg’s timeline: The Story 21 November Facts & Numbers SWOT Life Cycle Here are the Opera Media Works results. I know that you were looking forward to check this! Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    63. 63. André Campino posted a picture to Mark Zuckerberg’s timeline: The Story 21 November Facts & Numbers SWOT Life Cycle Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share
    64. 64. Mark Zuckerberg made a proposal to Opera’s CEO: The Story 21 November Facts & Numbers SWOT Life Cycle I offer you $2 billion in cash and stock to buy Opera’s! Privacy Issues Solution 1 Solution 2 Solution 3 Like Comment Share

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