Notes: Facebook has a lower click-through-rate than an average website.. ..In order to earn more income from the advertisements Facebook has to change the way it displays the ads (advertisements on wall posts have more than 6% CTR) but without interfering user’s experience.
More than 80% of Facebook’s revenues come from advertising on its social network. The growth of the revenues directly depends on the growth of users. This leaves the business very vulnerable and dependent on continuous growth of users.
Facebook collects private users’ information and then stores it, uses it for its own purposes or sells it. Such treatment of users’ private information draws negative attention that decreases popularity of Facebook.
Many Facebook’s users spend a lot of time on social network and want the website to reflect their personalities but are unable to customize the website to their needs and are forced to use uniform template for all users. In comparison, Google+ allows for much more personalization of the social network account than Facebook does.
Facebook, having so many users that upload personal information to the social network, is a target for attacks that steal passwords and other personal information from the users. Such attacks occur every day and thousands of passwords are stolen. Though, Facebook is not doing enough to protect users’ from identity attacks
Notes: The facebook users now days started using facebook on their smart phones because its easier and more flexible and they check their notification at any time they want to but before at 2004 users used to check them on their computers.
Mark zuckerberg went to china to plan to Expand facebook, as we all know he is the CEO of facebook he toured the headquarters of baidu,china's top search engine , he toured the offices of china's top search engine during a visit that has sparked the social networking magnate is looking for business opportunities in the world's largest internet market.
Social networking giant facebook has reported profits of 642 million dollars during the first quarter of 2014 , beating analyst expectations. The firm said that a surge in mobile advertising helped push revenues 72% higher, to $2.5bn in the January-to-March period. Mobile now makes up 59% of advertising revenue, from 30% a year ago.
As of today, Facebook has fully rolled out our new market place feature. You can use Marketplace to list what you have and what you want within your group of friends, networks, or other networks. Beyond its use for classified listings, you can use Marketplace to get a sense of everything available or desired within your networks.
Notes:The social network company has more than a half million users who use Facebook through mobile devices but only 60% of it are users, the mobile advertising business only accounts 14% of the income. The more pc users turn to mobile users, facebook will face decreasing advertising income if the company will be unable to monetize mobile users.
Extensions that are installed by users are usually blocking advertisements from the websites. It is a threat to Facebook’s model as they can’t see ads and click on them.
Even if online advertising still grows in double. That growth is slowing down, because of threatening growth of Facebook’s advertising income.
The more identities are stolen the more Facebook will receive critics strongly damaging its reputation for inability to protect users privacy.
Notes: The workers in political marketing field seek to:
Create awareness among others about them, their ideas, and their political programs.
Build a good reputation for themselves and their political orientation.
Create loyalty and positive attitudes towards them and their political orientation.
Notes:Linux is a Unix-like computer operating system kernel. Facebook runs the Linux operating system on Apache HTTP Servers. Apache is also free and is the most popular open source web server in use.
For the database, Facebook utilizes MySQL because of its speed and reliability.
Facebook uses PHP because it is a good web programming language with extensive support and an active developer community. PHP is a dynamically typed/interpreted scripting language.
Thrift is a lightweight remote procedure call. It had the ability to support many languages. It’s fast, saves development time, and provides a division of labor of work on high-performance servers and applications.
Scribe is a server for processing log data streamed in real-time from many other servers. It is a framework useful for logging a wide array of data.
Cassandra is a database management system designed to handle large amounts of data spread out across many servers. It powers Facebook’s Inbox Search feature and provides a structured key-value store with eventual consistency
SWOT and PESTLE analysis of Facebook
Ali Taki Eddin
Gouffia Med Mouad
Facebook is a social network website that allows you
to create an online page to connect with friends or
familly, anywhere in the world.
On your facebook page you can share pictures ,
personal information , messages , videos , join groups
and add applications
Facebook become among of the huge and succesfull companies
in the world . According to a SWOT analyse of facebook we did
realize that this social network has a lot of strengths : Market
penetration, 66% of Internet users in the US, 46% in Asia
(excluding China) and 46% in Europe, Sharp increase in income
(+ 119% between 2009 and 2011), cash up, and good profitability.
In 2012, Facebook reached 62% market share of social networks,
Facebook users have a strong sense of belonging, dependence
and what is more is the Instagram redemption in 2012 for $ 750
million which made facebook more famous and with the
acquisition Whatsapp, which itself has reached 500 million
users, facebook cann provide mobile money transfer service to
the huge mobile messaging user base. Nowadays companies can
use facebook’s ad network to get insights into customer
segments and market specific products to drive more sales and
also provide call to action.
Weak CTR of advertisements
One source of revenues – advertisements on
Attitude towards users’ privacy
Lack of website customization
Weak protection of users’ information
Increasing number of people using Facebook
Expansion to china
Diversity source of revenue
Open facebook market place
Increasing number of mobile internet users.
Users using ad-block extensions.
Slow growth rate of online advertising.
Facebook is one of the
means which were used by
the politicians to adopte their
ideas, influence the
individuals opinions, include
them to adopt their ideas,
and vote for them in
They target the audience by
the advertising messages and
this is why workers in the
political marketing focus on
Facebook adds an estimated 15.3 billion
dollars value to the European economy and
helps to support 232,000 jobs across Europe .
Increased businesses participation through
advertising, customer referrals and enhanced
brand value is worth around €7.3bn
The Facebook App Economy is worth €1.9bn
and supports around 29,000 jobs.
While Facebook is changing businesses in new
and exciting ways, the methodologies used to
measure its economic impact are well
established. In fact what makes this social
network more powerfull is it’s intrdoduction
to the stock market in 2012 . Facebook shares
will be available to trade on the stock market
for 38 dollars each- valuing the social network
at an whopping 104 BILLION dollar
Facebook allows users to continuously
stay in touch with friends, relatives and
other acquaintances wherever they are in
the world, as long as there is access to
the internet and it has been known to
reunite lost family members and friends
because of the widespread reach of its
network. One such reunion was between
john watson and the daughter he had
been seeking 20 years. They met after
watson found her facebook profile .
Facebook is becoming a portal for
socializing as well as to connect with
people with different parts of the world
in business, friendships and humanity.
It also helps small business to market
themselves and grow and connect with
their customers and provide services in
Facebook uses a variety of services,
tools, and programming languages to
make up its core infrastructure. At the
front end, their servers run a LAMP
(Linux, Apache, MySQL, and PHP) stack
with Memcache. Let’s take a look at
exactly what that means:
LAMP(Linux, Apache, MySQL, PHP)
Languages programmation (java,
python, c++, Erlang)Those languages are
used to create services. I will give a Few
essentials tools f acebook
Existing laws may not be able
to control behavior on
facebook , the existing
legislation usually invoked in
prosecutions over comments
on social network had been
designed with different
purpose in mind, Legislation
Communications Act and the
Criminal Justice and Public
Order Act were written to
control the smart phones.
The thought of quitting has occurred to
everyone at least once.
Suffice to say that the time wasted updating
statuses, ‘‘liking’‘ trivial commentary some
people said that facebook changed their lives
because they gained the opportunity to
socialize with people without calling them and
they can know their news.
Market value exceeded $200 billion to put it
among the world’s biggest corporations, as
investors bet on the company to capitalize on
the future of mobile advertising.
Facebook shares rose 0.8 percent to $77.89 at
yesterday’s close in new York valuing the
company at $201.6 billion, according to data
compiled by Bloomberg. That made it the
22nd-largest company in the world, behind
Verizon Communications Inc. and ahead of
Toyota Motor Corp.