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How Does Social Listening Change the Way You Do Business (and Create ROI)

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You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.

Join us as our panel discusses:

How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan

Published in: Business

How Does Social Listening Change the Way You Do Business (and Create ROI)

  1. 1. How Does Social Listening Change the Way You Do Business (And Create ROI)? #SMTLive
  2. 2. #SMTLive Thank You to Our Sponsor @FalconSocial
  3. 3. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
  4. 4. #SMTLive Our Speakers Mikael Lemberg is Director of Product Management at Falcon Social. Mikael Lemberg has previously worked at Facebook, and now oversees the development and management of Falcon Social’s data-centric products. He is an expert in marrying social data to business goals, and understanding how insights from social data can help optimize business processes throughout the organization. @Lemberg Greg Gerik is CEO of Gerik & Company. With over 11 years of experience working with digital and technology companies, Greg Gerik is currently the principal of Gerik & Company, a digital consultancy focused on helping Fortune 500 companies achieve better sales and results in ecommerce and digital marketing programs. He was most recently the Vice President of Product Marketing and Industry for Shoutlet, a social media and consumer insights technology company. At Shoutlet, his team helped Fortune 500 companies optimize their digital strategies and achieve better sales and insights from their digital marketing efforts. Prior to joining Shoutlet, he worked at 3M as a digital leader for the Global eTransformation Team at 3M. @ggerik Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay Andrew Ashton leads social and CRM for Pizza Hut Canada, based in Toronto. Andrew previously led the Social Hive, Yum! Brands global social intelligence command center and managed digital marketing for BÀNH SHOP. During his time with Yum! Brands, Andrew developed daily global social reporting, managed a team of 5 analysts to provide global brands 24-hour social listening and helped Yum! Brands global digital marketing teams integrate social insights into their day-to-day activities. @AndrewLAshton
  5. 5. #SMTLive
  6. 6. #SMTLive
  7. 7. #SMTLive
  8. 8. #SMTLive
  9. 9. #SMTLive Greg Gerik Gerik & Company Greg@gerik.co @ggerik GregGerik.com (415) 361-0055
  10. 10. #SMTLive • Customer Service • Sales • Research/Product Development • Customer Insights / Behaviors • Marketing / Campaigns / Sweepstakes • Offers / Deals • Human Resources / Corporate • Supply Chain • Competitive Intelligence • Channel Intelligence @ggerik
  11. 11. #SMTLive @ggerik
  12. 12. #SMTLive @ggerik
  13. 13. #SMTLive @ggerik • You Move What You Measure • Create Context • Measure to Business Impact • Start Small & Scale Quickly • Focus on Precision & Avoid Accuracy
  14. 14. #SMTLive What Do We Listen To? OpportunitiesResearch Optimization Reputation @AndrewLAshton
  15. 15. #SMTLive Listening = Money 18k website clicks 5k website clicks @AndrewLAshton
  16. 16. #SMTLive Takeaways • Research is king – brand, competitor, category, industry • Listen with a purpose – What are you listening for? How do you know if you heard it? • Get other functions involved – Everything has to be sold at some point. • Optimize to win – know what winning is • Pay social listening the proper respect Social media is a more important long-term marketing platform than television, pay attention and invest accordingly. @AndrewLAshton
  17. 17. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
  18. 18. #SMTLive Our Speakers Mikael Lemberg is Director of Product Management at Falcon Social. Mikael Lemberg has previously worked at Facebook, and now oversees the development and management of Falcon Social’s data-centric products. He is an expert in marrying social data to business goals, and understanding how insights from social data can help optimize business processes throughout the organization. @Lemberg Greg Gerik is CEO of Gerik & Company. With over 11 years of experience working with digital and technology companies, Greg Gerik is currently the principal of Gerik & Company, a digital consultancy focused on helping Fortune 500 companies achieve better sales and results in ecommerce and digital marketing programs. He was most recently the Vice President of Product Marketing and Industry for Shoutlet, a social media and consumer insights technology company. At Shoutlet, his team helped Fortune 500 companies optimize their digital strategies and achieve better sales and insights from their digital marketing efforts. Prior to joining Shoutlet, he worked at 3M as a digital leader for the Global eTransformation Team at 3M. @ggerik Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay Andrew Ashton leads social and CRM for Pizza Hut Canada, based in Toronto. Andrew previously led the Social Hive, Yum! Brands global social intelligence command center and managed digital marketing for BÀNH SHOP. During his time with Yum! Brands, Andrew developed daily global social reporting, managed a team of 5 analysts to provide global brands 24-hour social listening and helped Yum! Brands global digital marketing teams integrate social insights into their day-to-day activities. @AndrewLAshton
  19. 19. #SMTLive Thank You to Our Sponsor @FalconSocial
  20. 20. #SMTLive Upcoming Webinar January 26th The ROI of Influencer Marketing

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