Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook - Strategic Analysis

15,765 views

Published on

Strategic Analysis of Facebook

Published in: Business
  • Free Video Reveals 1 Weird Trick To Heal Vitiligo Forever! Click Here: ➜➜➜ https://j.mp/3kTNHDZ
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1lite.top/qB4jo ◀ ◀ ◀ ◀
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1lite.top/qB4jo ◀ ◀ ◀ ◀
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I pasted a website that might be helpful to you: ⇒ www.HelpWriting.net ⇐ Good luck!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • 1 Weird Trick To Easily Cure Vitiligo For Good In As Little As 7 Days - Guaranteed! More Info.. ✤✤✤ https://bit.ly/3avXuLL
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Facebook - Strategic Analysis

  1. 1. : Strategic analysis Summary • PESTEL Analysis and Porter‘s Five Forces Analysis • Industry Structure • Main Competitors and Strategic Mapping • Business Model • Resources and Capabilities • Competitive Advantage • Business Strategy & Innovation
  2. 2. : Strategic analysis PESTEL Analysis POLITICAL FACTOR P E • Stable political situation • Facebook ban ECONOMIC FACTOR • Recovery after a major economic crisis SOCIO-CULTURAL FACTOR • Link between people • Addiction TECHNOLOGICAL FACTOR • Smartphone and tablet era • Mobile advertisement ENVIRONMENTAL FACTOR • Pollution: CO2-emissions • Climate change S E T LEGAL FACTOR • Law suits in U.S. • Privacy issues in Europe L
  3. 3. : Strategic analysis Porter 5 forces analysis Threat of Entry: • Small initial investment • Sector of innovation • Start-ups go mobile Power of Suppliers: • Users‘ activity = info • Switching to anoter network Power of Buyers: • Revenue from mobile platform • Important advertisers Threat of Substitutes: • No perfect substitute • WhatsApp, Skype Rivalry: • Google+ • How active are users? • High revenue from Ads MED/HIGH MEDIUM SMALL HIGH SMALL
  4. 4. : Strategic analysis Main Competitors & Strategic Mapping high Facebook Main competitors Q4- 2013 Pace of innovation low low high User interaction
  5. 5. : Strategic analysis Business Model Revenue stream : •Advertising •30% cut on facebook credits NETWORK EFFECT model BRAND ADVERTISING model • Facebook apps and game developers Key partners Key activity • Platform development and maintenance • Smart people and technology • Huge brand • Huge user base Key resources Customer relationships • Long-term , sticky relationship • Network effect • Everyone on the internet • SME , micro advertisers • Facebook Apps and Games developers Customer segments
  6. 6. : Strategic analysis Resources and Capabilities Resources: • Capital • Technical Equipment • 1.2 billion users Capabilities: • keen sense of which firm to acquire (Instagram, WhatsApp, face.com, etc.)
  7. 7. : Strategic analysis Competitive Advantage Sustained competitve advantage Organized Costly to to imitate capture VaRluaarbele
  8. 8. : Strategic analysis Business Strategy Innovation • Key factor for success! • Product innovation: time line, privacy settings, spotify • Integration  Focus on differentiation • Learning Curves integration,... • Process innovation: new search engine (improved algorithm)

×