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daPulse Round A slides
- 1. Effective Painless Company Communication Roy Man, CEO roy@dapulse.com
- 2. OVERVIEW • DaPulse is a private social workspace that lets hundreds of people work and talk effectively in one simple system. • Result of over 1.5 years of research & development of social engagement in organizations. • Painless effective communication = Fun = Adoption
- 3. TEAM • Roy Man • Veteran software developer • Founded Save An Alien Social Games among other ventures • Teach Computer Games at IDC • http://il.linkedin.com/in/manroy • Eran Kampf • Over 15 years of R&D experience • Founded fiddme and consulted to Snaptu, Onavo, and more… • http://il.linkedin.com/in/erankampf • Advisory: • Avishay Abrahami (CEO, Wix) • Nir Zohar (COO, Wix) • David Zerah (Extensive sales and management experience)
- 4. ORGANIZATIONS FIND IT HARD TO… Allow employees to engage across departments Communicate company goals and expected deliveries to employees Make information Searchable and Reachable Populate information fast (flatten the organization)
- 5. WHAT MAKES DAPULSE DIFFERENT? • Social Org ≠ Social Media • Context rules • Structured contextualized conversation • Makes it easier to share • Makes it easier to find • Makes it easier to distribute information. • Smarter (finally, we have metadata) • Simplicity creates diversity – one object called Pulse.
- 6. WHAT IS DAPULSE? DaPulse Spread Clip (click here) DaPulse Creates a conversation structure, hundreds of people can contribute to and understand. • A Pulse is a stream of information. • A Pulse represent a context in the conversation. • People can follow or take part on any pulse. • Information flows upwards.
- 7. BETTER THAN EMAIL • Separates people from information (decoupling) • Better information consumption. • Avoiding Information Overload. • Archivable, Searchable, Discoverable. EMAIL FRIENDLY • Keep regular email workflow. • Email interface • Emails look better
- 8. BUSINESS MODEL • Free • Add information and users without limit. • Premium • Information Management • Mediums (news paper, Full HD view, Mobile?) • Auditing tools. • Enterprise readiness • Management tools • Enhanced Security • Glass Cockpit Analytics • Third party integration (SalesForce, SAP plug-ins) • Storage
- 9. SALES AND MARKETING • Target specific verticals daPulse easily go viral in. • Example: SalesForce (sales oriented organizations) • Online Marketing + Account Managers • Use sales to collect feedback and find new verticals. • Scale with machines not people. • Product Marketing, Promote extra company virality.
- 10. FORCAST After launch Year 1 Year 2 Year 3 # of Customers 10s 100ds 1000nds # of Employees ~10 ~30 ~70 Sales ~1M ~10M ~50M Expenses 1M+ + Marketing 5M+ + Marketing 20M+ + Marketing Profits - 2M 10M+
- 11. STATUS AND MILESTONES • Alpha - limited number of companies (current). • Reach a satisfying Fire KPI (adoption). • Public beta by invitation (in 6 months ) • Reach a satisfying Premium conversion. • Public rollout (in ~12 months)
- 13. MARKET • Many Players, Many solutions • 3 Categories • One Social Conversation (yammer, chatter) • Sharing Tools (Jive, IBM, Microsoft). • Social Conversation over tools. • DaPulse takes the first category to a new height.
- 14. We can, it can’t It can, we can’t Yammer / Chatter / Social Cast / Convofy Create, maintain and evolve a conversation that scales. / Podio conversation layer on anything = adoption. Presumes to create all the tools and workflows of the company JIVE / Sharepoint / other corporate portals Effective bottom-up communication = much more data. CMS, forums, blogs, groups, Doc store + (official internal company presence) COMPETITION
Editor's Notes
- 3-4 key people. Highlights only. Use the logos of recognizable past employers. Do not list your accountant, law firm, and other vendors. You’re paying them. They’re not “investing” in you. If you’re going to list advisors, ensure that they are really well-known for the market you’re going after.
- How will you make money? Don’t show multiple revenue streams and don’t try to make the point that you’re inventing a new way to make money. Take your best shot and run with it. The most important thing to explain is the assumptions in your business model and how they determined the financial projections in the previous slide.
- How will you introduce your product or service? How will you achieve critical mass? Sorry but “we’ll go viral” isn’t a strategy. Neither is “word-of-mouth.” Tactics, tactics, tactics--not wishful thinking
- No one can forecast that far ahead, but people want to see your vision for how the company evolves. Be conservative—put up numbers that you are 90% confident that you can meet. But don’t say that you’re being conservative because you’re not—you’re pulling numbers out of the air and you have no idea what will happen.
- Where are you now? What are the next 2-3 big milestones?
- Assume that the audience knows as much, and maybe more, about the segment as you do. If you say “we have no competition,” it usually means that you’re either (a) clueless or (b) addressing a market that doesn’t exist. The reason why you want to show what you can’t do is to build your crediblity. If you’ll admit how your competition is better than you, people are more likely to believe you when you discuss how you’re better than your competition.