This presentation summarizes LinkedIn, a professional networking platform. It discusses LinkedIn's history and growth, leadership team, business model, competitors, target users, and strategy for continued expansion. Key points include that LinkedIn connects over 38 million professionals globally, generates revenue from advertising and premium subscriptions, and aims to become the new standard for how business is conducted worldwide.

1. This presentation is a research project from students at San Francisco State University and is intended for educational purposes only, any other uses are strictly prohibited.

2. Agenda What is LinkedIn? Company background Current business model Competitors Sustaining success Summary

3. What is LinkedIn? LinkedIn is a networking tool that enables people to establish, manage and build their professional network. Most powerful networking company in the world Scalable revenue model and clear vision for future growth Represent the gold standard of web 2.0 business Logged out homepage screenshot

4. History of Growth Founded Dec. 2002, launched May 2003 Current market reach continues to grow (see below) Unique Visitors only counts a user once no matter how many times they visit the site in a given month—this is the industry standard for measuring a website popularity Source: Compete.com

5. Reid Hoffman Reid Hoffman, Chairman and CEO ▫ Chairman, CEO and Co-founder of ▫ Previously Executive Vice President of ▫ Background in management & technology Known as.. “ The most connected man in Silicon Valley” (which is practically/statistically true) Reid is also involved with other successful start-ups, including;

6. Management Team Steve Sordello, CFO Previously served as Tivo, Inc.’s CFO Was also CFO for AskJeeves, heading a turnaround strategy to turn the company profitable again. Jean-Luc Vaillant, CTO Co-founder of LinkedIn Previously was Director of Engineering for Logitech Jeff Weiner, President Oversees all day-to-day operations Over 14 years of experience as an internet executive Most recently spent seven years as Executive Vice President of Yahoo! Network Division Kevin Eyres, Managing Director - Europe Responsible for leading company strategy and growth Has experience internationally as European Managing Director of SideStep and GM of AltaVista International

7. Vision & Mission Vision Become the new global medium for how business gets done. Mission Connect the world’s professionals to accelerate their success.

8. Revenue Model 1) Advertising Fees- 4 basic advertising options for simple, clean and professional ads Reach target customers directly Cohesive with the ‘User Experience’ by avoiding flashy/irritating ads 2) Premium Membership Fees- Generated from membership fees for upgrade accounts Additional services for professionals to improve productivity *These features are useful for marketing professionals, head hunters, etc LinkedIn revenue model is based on 2 revenue streams , which include:

9. Revenue Model (cont) Membership ‘feature matrix’ screenshot

10. Industry Analysis Professional Networking Site Industry (PNS) LI is the gold standard for professional networking Their current industry position in the broader SNS industry Social Networking Site Industry (SNS) characteristics Target markets slow to adopt Hyper-Competition Perpetual Innovation Rapid technological developments

11. Competitor Analysis Direct Competitors Indirect Competitors (numerous)

12. Market Analysis Target User Characteristics Mostly males Age 40 (approx) No kids Income $100k+ High Education level California/New York Sample User Profile

13. Company Growth Company 33 employers to 345 as of January 2009 Memberships have more than doubled, surpassing 38 million users as of March 2009 Projected Growth for 2011 (below)

14. Company Growth Membership Statistics Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%

15. Company Growth

16. Company Growth Added Services: Building value proposition to Users LinkedIn Jobs LinkedIn Mobile Featured Apps: iPhone App screenshot

17. Company Growth International expansion - Roughly half of the members are international users Currently available in six languages – Chinese, English, French, German, Japanese, and Spanish Interest in LinkedIn by search volume Interest in LinkedIn by search volume

18. Company Growth Investments Sequoia saw potential growth in LinkedIn and invested 4.7 million dollars in May 2003. Other important investors include;

19. Marketing LinkedIn uses three main forms of marketing: Search Engine Optimization (SEO) Optimizing search results in search engines through carefully selected keywords and being connected to other high-traffic websites. Viral Marketing Offering free web-based services and products as a means of encouraging individuals to create exposure for LinkedIn. Word-of-Mouth Exposure created through the personal experiences and knowledge of individuals.

20. Value added LinkedIn also offers vital services that enhance their overall product: LinkedIn Polls LinkedIn Answers Applications to create synergistic interactions One-stop connection to blogs, business websites, online calendars, and events.

21. Closing Young market with large growth potential Sustainable business model Unique product offering

22. Thank you for your time! For additional info regarding this presentation, please contact Adam Pastana-- [email_address] This presentation is a research project from students at San Francisco State University and is intended for educational purposed only, any other uses are strictly prohibited.