This document provides an overview of the telecom industry and telecom services marketing. It discusses that traditional voice services remain the largest revenue generator for the industry, but advancement in technology and consumer behavior shifts have led to reductions in voice calls and increases in texting, video streaming, and calls. The telecom industry segments include internet, wireless, equipment, processing systems, carriers, and diversified communication services. The document also notes that India has the second largest telecom subscriber base globally and rural expansion represents a key growth area. It outlines the 7Ps of marketing as they apply to telecom services and lists some of the major telecom service providers worldwide and in India.

1. Services Marketing-
Telecom Industry
Presenting by
G.Vamshi Netha

2. Introduction
Telecommunication
Telecommunication is the transmission of signs, signals, messages, words, writings,
images and sounds or information of any nature by wire, radio, optical or electromagnetic
systems.
Telecommunication occurs when the exchange of information between communication
participants includes the use of technology.
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3. Telecom Services
Voice Services
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4. Telecom Industry
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5. Telecom Industry
o Traditional telephone calls continues to be industry’s biggest revenue
generator.
o Advancement of technology
o Reduction in voice calls and increase in texts and video streaming and
calls
o Telecom Segments
 Huge increase in internet data users.
 Wireless communications.
 Communications equipment.
 Processing systems and products.
 Long-distance carriers.
 Domestic telecom services.
 Foreign telecom services.
 diversified communication services.
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6. Indian Telecom Industry
o India ranks 2nd in terms of number of telecommunication subscriptions, Internet
subscriptions, and app downloads globally with subscriber base of 1.17 billion.
o With 70% of the population staying in rural areas and a telecom penetration of
58.45% as of july 2018 , rural market would be key growth driver for the upcoming
years.
o The Govt of India unveiled the National Digital Communication Policy in 2018,
policy aims at US $100billion worth of investments and generate 4 million jobs in
telecom industry by 2022.
o Deregulation of FDI norms
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7. Telecom Service providers in India
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8. 512.26 Million
India stands 2nd in Internet Subscribers in the world.
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9. US $23.48billion
Revenue
215%
Increase in apps downloads from 2015-2018
1,191.40 Million
Mobile phone Subscribers
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10. Top Telecom Service providers in the world
 AT&T | United States.
 Verizon Communications | United States.
 China Mobile | China-Hong Kong.
 Soft Bank | Japan.
 Nippon Telegraph & Telephone | Japan.
 Deutsche Telekom | Germany.
 Telefónica | Spain.
 KDDI | Japan.
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11. 7P’s of Marketing
Product Price Place
Promotion People Physical Evidence
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Process

12. • Voice service
• Pager service
• Internet
• Video Telecommunication
• Very Small Aperture Terminals
• Voice Mail
• Teleconference
Product
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13. • Cost Based
• Demand Based
• Competition Based
 Prepaid
 Postpaid
Price
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14. • Multiple offices
• One Stop Shops
• E-seva
• Kiosks
Place
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15. Direct Marketing
Advertisements in
• Newspapers
• Radio
• Televisions
• Billboards
• Point of purchase displays
• Sponsorship events
• Promotion campaigns
Promotion
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16. Place your screenshot here
Promotion
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17. Promotion
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18. Promotion
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19. Customer Oriented
Spot responses to queries
People
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20. • Intangibles
• Offering tangible services
• Ambience of service outlets
Physical Evidence
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21. Physical Evidence
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22. • Prospecting
• Reliability
• Continuity
• Quality
• Reduction in cost
Process
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Thanks!
Any questions?
You can find me at: @vamshinetha2017@ssim.ac.in