Building Your Online Brand - Ad Club 101 Series


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Part of the Advertising & Marketing 101 series for the Advertising Club (NYC), this was the last in a series of weekly presentations over 3 months.

In 52 slides we covered how to build your own personal brand online using sites like LinkedIn, Facebook, Twitter, SlideShare, friendfeed, and delicious. Also included tracking and brand monitoring (Google Alerts, twazzup). Enjoy!

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Building Your Online Brand - Ad Club 101 Series

  1. 1. building your online brand advertising & marketing 101 series - nyc january 27, 2010 prepared for by @cherwenka
  2. 2. before search engines and social media we might have asked about the fish
  3. 3. things have changed
  4. 4. what do they know about you? what do you know about them? how can you build your brand?
  5. 5. what do they know about you?
  6. 11. LinkedIn is a wealth of reputable, indexed information controlled by you
  7. 12. common friends, events, recos, discussions…
  8. 13. publicly show your interests, associations …
  9. 14. join groups, engage in discussions
  10. 16. facebook is as valuable as it is dangerous .
  11. 22. =
  12. 23. =
  13. 25. personal blogs on the right platforms are a great way to showcase your expertise .
  14. 28. twitter is your public thoughtstream and social interactions, controlled by you
  15. 29. make sure your tweetstream isn’t all about you. be informative and engaging . (and don’t call yourself a guru.)
  16. 31. post informative content that shows your expertise
  17. 33. use to gather all your interesting finds in one place and publicly build your brand
  18. 34. high indexing and rankings less indexing of your content
  19. 35. your brand ecosystem blogs & forums social networks build ◦ connect ◦ synergize search engines your content
  20. 36. what do you know about them?
  21. 38. in addition to the usual suspects …
  22. 40. <ul><li>join groups </li></ul><ul><li>search for people you want to meet </li></ul><ul><li>meet them </li></ul>
  23. 42. <ul><li>invite friends of friends </li></ul><ul><li>find out where they socialize </li></ul><ul><li>meet them </li></ul>
  24. 43. how can you control it?
  25. 44. you can guide your online presence, but not with pinpoint accuracy Fergal OP's Flickr photostream Creative Commons Attribution-Noncommercial-Share Alike
  26. 45. if you don’t know knots, tie lots
  27. 46. monitor mentions of your name with
  28. 47. set up Google Alerts to track mentions of your name and target contacts/companies
  29. 48. use friendfeed to syndicate your social activities across all touchpoints and track others
  30. 49. your brand ecosystem blogs & forums social networks build ◦ connect ◦ synergize search engines your content
  31. 50. <ul><li>Where to begin? </li></ul><ul><li>Determine what your brand will be - your voice, your message, your best username and photo </li></ul><ul><li>Complete your LinkedIn profile, join groups </li></ul><ul><li>Audit your Facebook public search result or disallow search (settings–privacy–search) </li></ul><ul><li>Audit all Facebook tagged and uploaded photos </li></ul><ul><li>Buy your own domain name (bonus points for creating a site) </li></ul><ul><li>Add key site URL’s to your email signature </li></ul>
  32. 51. <ul><li>Ongoing activities </li></ul><ul><li>Join Twitter and post intelligent industry-related tweets; scan Twazzup often to monitor your name </li></ul><ul><li>Comment on reputable industry-related blogs and forums </li></ul><ul><li>Connect with people you’ve met (LinkedIn, FB); follow people you want to meet (Twitter, Foursqr) </li></ul><ul><li>Set up a Delicious account, tag relevant content </li></ul><ul><li>Syndicate your activities using FriendFeed </li></ul><ul><li>Engage! </li></ul>
  33. 52. andrew cherwenka For a copy of this deck please visit and search “cherwenka” [email_address]