I Have A Profile, Now What?


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I Have A Profile, Now What?

  1. 1. I Have a Profile, Now What? October 6 th , 2009
  2. 2. What’s the deal with Social Media? Social Media is a waste of time I don’t want to connect with old friends, let the past be the past. Social Networks are too complicated to figure out I don’t want anyone to know what I’m doing anyways I’m too busy, I have to do real actual work
  3. 3. A Few Social Media Facts Sources: Linkedin, Nielsen, Jobvite survey, facebook, twitter <ul><li>Linkedin turned profitable in March of 2006 </li></ul><ul><li>Twitter grows 3700% YOY in minutes spent </li></ul><ul><li>Facebook grows 700% YOY in minutes spent </li></ul><ul><li>80% of companies use Linkedin as their primary tool to find employees </li></ul><ul><li>More than 1.5 million pieces of content are shared on facebook daily </li></ul>
  4. 4. Social Media Marketing Spend
  5. 5. The Three C’s of Social Media <ul><li>Create </li></ul><ul><li>Create an effective profile that lets your users know who you are and gives provides a your selling proposition when someone is scanning through profiles </li></ul><ul><li>Connect </li></ul><ul><li>Include all your contacts, past and present, as they are your vehicle to other contacts. Connecting will also share a symbiotic relationship to the conversations you hold on line </li></ul><ul><li>Converse </li></ul><ul><li>Engage with your audience by entertaining, educating, promoting others, and continuing your connections </li></ul>
  6. 6. ? <ul><li>Co-founded by Reid Hoffman, Allen Blue, and Jean-Luc Vaillant, in 2003. Linkedin has become a prominent player in the business networking community, allowing relationships created offline to link online. Linkedin profiles range from the corporate professional to the business owners. </li></ul><ul><li>Latest LinkedIn Facts (source: Linkedin) </li></ul><ul><li>LinkedIn has over 46 million members in over 200 countries and territories around the world. </li></ul><ul><li>A new member joins LinkedIn approximately every second, and about half of members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul>
  7. 7. Create An Effective Profile on Create
  8. 8. Create An Effective Profile on <ul><li>Description of your services </li></ul><ul><li>This is very important, think of this has a brief snapshot of what you do, not necessarily current position. </li></ul><ul><li>Status- What are you up to? </li></ul><ul><li>Work History, Education </li></ul><ul><li>Recommendations </li></ul><ul><li>Connections </li></ul><ul><li>Your Content </li></ul>
  9. 9. Create An Effective Profile on <ul><li>Summary – provide a descriptive summary of your value proposition and how you can benefit your network and contacts. </li></ul><ul><li>Specialties – Provide specific keywords that describe your services and expertise. </li></ul>
  10. 10. Create An Effective Profile on <ul><li>Applications- </li></ul><ul><li>Make your profile stand out with applications that link with your other online content. Other applications include Slide Share (which allows uploads of presentations and video) WordPress, Amazon Book Reviews, Online polls, and much more. </li></ul>
  11. 11. Create An Effective Profile on <ul><li>Recommendations – Ask your contacts for recommendations, especially for your current position. When a contact or potential contact is viewing your profile,recommendations will enrich and add credibility to your profile. </li></ul>
  12. 12. Connect on CONNECT
  13. 13. Under the Contacts the tab, you can view your connections, Import contacts from Yahoo, gmail, aol, hotmail, as well as Outlook. You can also view network statistics. Connect on
  14. 14. Network Statistics shows you the juice and extension of your network Connect on
  15. 15. -View your connections and see who they are connected to. You can ask for an introduction virtually and or in person. -Connect with colleagues, past and present. -Connect with people you meet in business meetings and events. -Connect with users that you have a virtual conversation with . Connect on
  16. 16. -On the top left, you can search for people by names and or keywords. -Click on Advanced, and then you can do an advanced search beyond just keywords, including, companies worked for, groups belonging too, languages, industries and more. Connect on
  17. 17. Join Groups with other like minded professionals. Join your Alma Mater, associations, Industry, and others of interest. Connect on
  18. 18. Converse on CONVERSE
  19. 19. <ul><li>Engage and Educate </li></ul>Converse on
  20. 20. Status updates, let others users know what your current status is. Make this interesting, compelling users to check up on you. Keep in mind, note that this not a Facebook Status! Converse on
  21. 21. Review, participate, initiate discussions within your groups. Follow up on discussions you have created. Converse on
  22. 22. Answers In the Answers section, you can answer and ask questions within a particular category. If you are answering questions, stick to your expertise and your categories. Providing a good answer will showcase your knowledge, develop connections, and sometimes lead to business. Converse on
  23. 23. <ul><li>Social networking tool – Micro blogging – Users message in 140 characters to their audience. </li></ul><ul><li>Jack Dorsey brought the idea to a creative team in California, and they decided to launch a “side project”, first prototype built in March of 2006 </li></ul><ul><li>Latest Twitter Facts (source: Comscore, mashable) </li></ul><ul><li>45-54 year olds are the top demographic. The more expected demo of 25-34 year olds following closely behind at second. </li></ul><ul><li>Projected 18 million users by end of 2009, second most highly trafficked social network site. </li></ul>
  24. 24. Lingo <ul><li>Followers – Other users who follow your messages. </li></ul><ul><li>Tweet – A 140 Character message that you share with your followers. </li></ul><ul><li>Retweet (RT ) – Sharing someone else’s tweet to your audience. </li></ul><ul><li>@username – Name of the follower, or user. When you are mentioning them in your message, you do it with @ and their username. Other users will be able to click on that username and view their profile </li></ul><ul><li>DM – Direct Message, only you and that follower will see that tweet when you direct message them. </li></ul><ul><li>Hashtags, # - Created by twitter users to categorize topics. If you hashtag in front of a tag, you will show up on twitter search results when someone searches under that topic. </li></ul><ul><li>Tweetup – When you meet a group or someone in person as a result of initiating via twitter. </li></ul>
  25. 25. <ul><li>Your Name, your site, and who you are in 140 Characters. Profile Picture, try to keep it recognizable and uniform to your other profile pics on the web. A count of how many are following you and how many you are following. Make your twitter profile feature your business, and add a side bar. This is not provided by Twitter, but there are many who provide, Twitback.com is one. </li></ul>Create An Effective Profile on
  26. 26. Search for tweeters that may be tweeting about your service, brand, or relevant subject Connect on
  27. 27. <ul><li>Some useful Twitter directories </li></ul>Connect on
  28. 28. JetBlue is a great example of a well know brand name leveraging twitter. Converse on
  29. 29. <ul><li>Don’t make it just about you, make it about them </li></ul><ul><li>Provide your target audience with tweets that are relevant to them </li></ul><ul><li>Personally respond to those who mention or retweet your content </li></ul>Converse on
  30. 30. <ul><li>Founded by Mark Zuckerberg, was 19 when the site launched, originally as a communication portal for Harvard students. </li></ul><ul><li>It became an instant phenomenon, spreading to other schools, then to corporations, eventually becoming open to the public in 2006. Although facebook is a social networking site, it’s roots are embedded in the academic and corporate arena and is a valuable tool for networking. Users can join groups and other users online with similar interests . </li></ul>
  31. 31. <ul><li>Latest facebook Facts </li></ul><ul><li>General Growth </li></ul><ul><li>More than 300 million active users </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul><ul><li>User Engagement </li></ul><ul><li>Average user has 130 friends on the site </li></ul><ul><li>More than 6 billion minutes are spent on Facebook each day (worldwide) </li></ul><ul><li>More than 40 million status updates each day </li></ul><ul><li>More than 10 million users become fans of Pages each day </li></ul>
  32. 32. <ul><li>Create a page if you’re a business and you are looking to promote your company’s content. - Create a Group if you are providing a forum for likeminded people. You can initiate and share discussions about a specific interest. </li></ul>Group or Page?
  33. 33. Create a page -Upload your Logo -Engage with your following and continually update new postings, this can range from sales, to events, to latest blog posts. -Fans will be alerted and can create a viral campaign and let their other friends know that you they are a fan of your brand. Create a Page on
  34. 34. facebook is a casual social network site. It is a personal decision whether you want to connect with business connections with your personal profile. Connect on
  35. 35. <ul><li>Entertain and Educate </li></ul>Converse on
  36. 36. Like Linkedin and Twitter, Status updates, let others users know what your current status is. It is more casual here, however, keep in mind with who you are connected with. Mix up your messages with educational, and entertaining messages that engage with your connections. Converse on
  37. 37. New posts and news will show up on all your fan’s live feeds. Converse on
  38. 38. I Have a Profile Social Media is Connected
  39. 39. Managing your Content OutTwit Google Reader Linkedin RSS Digsby
  40. 40. Monitoring your Content
  41. 41. I Have a Profile, Now I Have some Ideas on What to do At least have an effective Linkedin profile before I tackle the other social networks I understand that my online profiles are my “new resume”, as vendors, employers and prospects may be looking at my content It’s not just about me, it’s what value I can bring them Use multiple social networking tools to promote your content If not sure what to post, just listen to others
  42. 42. Outsource? Why Path? <ul><li>Turnkey Fulfillment solutions </li></ul><ul><li>Experience – Years of experience Launching successful campaigns across multiple online marketing platforms </li></ul><ul><li>SEO, Paid Search, SMM – a good tie in to support online marketing efforts </li></ul>