Linkedin: A Guide To Getting Started

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Linkedin: A Guide To Getting Started

  1. 1. A guide togetting started Red Shoes PR, Inc. 2011
  2. 2. Social networking!   Online communities of like-minded people!   Purpose !   Social: stay in touch, build relationships !   Professional: network, build clientele, find jobs, post jobs, supply content!   Components: photos, profile, status, messaging, events, groups, network webs, e-books, blogging!   Platforms: Facebook.com, Plaxo.com, LinkedIn.com
  3. 3. LinkedIn!  LinkedIn has over 36 million members in over 200 countries and territories around the world.!  A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.!  Executives from all Fortune 500 companies are LinkedIn members.
  4. 4. Open account!  You’ll need: !  Computer !  Email address !  Resume !  Photo !  30 minutes
  5. 5. Determine purpose/goals
  6. 6. Look for jobs, people,answer questions Set up profile Photo IndexProfilecompleteness Basic information Experience, connections, education Profile tasks to networks complete
  7. 7. Personal URLTip: Use your personal URL,www.linkedin.com/in/yourname on your resume,email signature and business cards
  8. 8. ApplicationsTip: Add content to your profile by integrating a blog, Twitter, e-books, etc.
  9. 9. ApplicationsExamples:Share content though e-books,Twitter feeds and blogs
  10. 10. Add contacts
  11. 11. Work it!   Check your profile daily!   Post and answer questions!   Update your status!   Keep tabs on who is looking at your profile!  Join groups or start a group!  Connect with people in your groups.
  12. 12. Rules of engagement!   Don’t push yourself but engage!   Be personal!   LISTEN!   Don’t swear, not even with asterisks!   Always disclose who you are and your affiliations!   Everything is public, even if your profile is blocked
  13. 13. Social Media Smarts!   Just assume that everything you post online is public!   Your online reputation can and will follow you!   Be upbeat and positive!   Don’t brag but do self-promote!   Engage!!!   Be active, you get what you give!

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