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Social Media Marketing Business Strategies

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Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami

Social Media Certification Certified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students

www.SocialMediaProfessionalAssociation.com

Can Social Media really make a difference to your business?

• The “Tribe” • Maslow’s Hierarchy of Needs • Reticular Activating System (RAS) • Top of Mind Marketing (TOM) • Relationship Marketing

Which Social Media and Social Bookmarking Sites to Use?

Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.

Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking

271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?


1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.

Capture
Call to Action
Engagement

Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs

What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue

What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results • LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy





Social Media University
Social Media Certification Certified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills

Social Media Certification Certified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students

Published in: Social Media

Social Media Marketing Business Strategies

  1. 1. Social Media Marketing Mastery Manny Sarmiento www.NMx2.com
  2. 2. • Did you know that some Social Media careers pay as much as $215,000 per year? And, if you own or plan to start your own business in this economy… • You can drive new clients to your website and business at little or no cost using Social Media?
  3. 3. • How Social Media Really Works • How Much You Can Earn with Social Media • How it is Possible to D-I-Y Social Media • Basic Social Media Marketing Strategies • How You Could Get Started Today • Next Steps For You If You Want To Continue
  4. 4. • Increase Your Company’s Bottom Line • Pump up Your Resume • Get a Better Job (High Demand) • Increase Your Business Skills • Offer Additional Services • Start Your Own SMM Business • Consult as SMM Specialist • Make More Money & Enhance Your Lifestyle
  5. 5. Social Media Manager - $30,000 Social Media Coordinator - $37,000 Social Media Specialist - $47,000 Average Social Media Salary - $62,000 Social Media Strategist - $68,000 Social Media Director - $97,000 Social Media Management - $135,0002 Senior Level Positions - $215,0002 Source: Indeed.com 2PayScale.com
  6. 6. Outsourcing $25 - $150 / Hour $1000 - $1500 Set up Accounts $300 - $750 / Month Coaching / Consulting $50 - $250 / Billable Hour Teaching, Seminars & Product Sales $100 - $1000+ / Hour
  7. 7. Can Social Media really make a difference to your business?
  8. 8. G. Give Away Your Knowledge A. Answer Questions S. Solve Problems
  9. 9. • The “Tribe” • Maslow’s Hierarchy of Needs • Reticular Activating System (RAS) • Top of Mind Marketing (TOM) • Relationship Marketing
  10. 10. Presentation Sharing Press Releases
  11. 11. Which Social Media and Social Bookmarking Sites to Use?
  12. 12. • Build Profiles • Establish URL (http) • Connect and Contribute • Build Relationships • G.A.S.
  13. 13. Level 1 - Content • Website • Blog • YouTube • Social Media Press Releases • Document Sharing Level 2 - Sharing • Facebook • Twitter • LinkedIn • Google+ • Pinterest • Social Bookmarking
  14. 14. Make It Easy for Visitors to Share Your Content and Follow You • Addthis.com • Hootsuite • Hootlet • Pinterest Button • Tweet Deck • Browser Buttons / Apps www.newmedianewmarketing.com/
  15. 15. What is Twitter and how to best use this tool Manny Sarmiento www.socialmediauniversityonline.com/
  16. 16. • 271 Million Registered Users • Create relationships • Brand Your Account • Level 2 | Tweet the G.A.S. • Importance of followers • Substance • What do I Tweet?
  17. 17. The importance of Facebook and your network Manny Sarmiento www.socialmediauniversityonline.com
  18. 18. • 1.23B Million Users / • 53% Active • Establish your network • Fan Pages vs. Personal • Facebook.com/mobile • Groups • Discussions • Build Relationships • G.A.S. • C.C.E. http://www.facebook.com/SocialMediaUniversity
  19. 19. • Capture • Call to Action • Engagement http://www.facebook.com/SocialMediaUniversity
  20. 20. A Professional, Relationship Building And Communication Tool Manny Sarmiento www.socialmediauniversityonline.com/
  21. 21. •259+ Million Professionals •Your Online Resume •Build Your Complete Profile •Build Your Network •Join Groups •Join or Start Discussions •Ask or Answer Questions •Search Jobs or Post Jobs •Add Applications, i.e. Twitter, Slideshare •Update Daily •Add Users Daily •Keep it Professional
  22. 22. Welcome to the Bloggersphere
  23. 23. • Why Have A Blog? • Blogger vs. Wordpress • Becoming an “Expert” • Getting Others to Comment • Building Relationships • Relevance • Faster Indexing • Gadgets, Widgets, • Monetizing Your Blog • “P”-Word • PLRs
  24. 24. • www.LocalDirectoriesMarketing.com • MerchantCircle.com • Foursquare.com • Gowalla.com • Google Places • Yahoo Local • Bing Local • Superpages
  25. 25. • Now Google+ Maps • Local Directories • Appears on Google Searches (SEO) • Put Yourself on the Map • A Must for Any Business • Make it Interactive • Other Directories • Bing, Yahoo, Merchant Circle, others • Google.com/places
  26. 26. • 1.15B Users • Complete Profile • Add Many to Circles • Add Snippet Content to Updates • Add Company Pages • Use Keywords in Username and Postings • Use Hangouts • Add Images (Change Image Names) • Add Your Events • Claim Your Business on Google+ Local
  27. 27. • YouTube and Video Sharing a Must • SEO Potential • #2 Search Engine in the World • #3 Most Trafficked Web Site (Alexa.com) • Create from Photographs, Flip or Cell Phone • Vimeo, Metacafe, Veoh, others
  28. 28. Fast, Efficient and Powerful Social Bookmarking
  29. 29. • Fast and Efficient Social Bookmarking • Instant Google Indexing • Google Search Rankings (SEO) • Free • Embedding and Sharing • PRLog.com / 24-7PressRelease.com • Everything is News • Send PR Weekly • “Real” Press Releases • PRWeb.com / PRNewsWire.com
  30. 30. Your Favorites Shared with the eWorld
  31. 31. The Most Powerful SMM Tool That No One Speaks About and You Must Use! • Powerful SEO • Creating Backlinks Google Loves • Dofollow Me “Top Dofollow Bookmarking…” • Driving Traffic to Your Web Site • Multiple Sites “Top Social Bookmarking…” • Share Your Favorite Sites and Your Own • Bookmark Weekly or Daily • Digg, Delicious, Technorati, Reddit • StumbleUpon, Fark, Furl
  32. 32. • Slideshare.net • “Expert” Status • Building Relationships (G.A.S.) • SEO Friendly • www.slideshare.net/ticketfl
  33. 33. 1. It’s about SEO 2. DIY It 3. Building Relationships (G.A.S.) 4. T.O.M. 5. “Expert” Status 6. The “Tribe” 7. Engagement
  34. 34. What’s the big deal with Social Media Marketing? • Massive Traffic to Your Business or Site • Build New Databases • SEO Success Like Never Before Backlinks, Traffic, Name Recognition • Building Relationships • Cost Effective – Mostly Free! • Measurable (Google Alerts) ROI • Flexibility – 15 Minutes to 2 Hrs / Day • Increased Sales & Revenue
  35. 35. • Increase Your Company’s Profits • Increase Your Web Site’s Ranking • Monitor Your Name & Industry • Monitor SMM Results • Pump up Your Resume • Increase Your Business Skills • Make Yourself More Marketable • Start Your Own SMM Business • Consult as an SMM Specialist • Teach Social Media Marketing • Earn More Money!
  36. 36. What to do Now? • SMM is a Must! • SMM is a Job Function • Schedule It - Blackberry, Outlook, etc. • 15 Minutes to 2 Hours Per Day • Start Now! • Just Do It!
  37. 37. PRLog
  38. 38. Social Media University Personal One-on-One Coaching 4 Hours Social Media. SEO, Marketing Coaching $497.00 Thank You! Manny Sarmiento www.NMx2.com
  39. 39. Social Media Certification Certified Social Media Marketing Specialist™ Program • Earn Professional Credentials • Increase Your Earnings Potential • Become More Marketable • Increase Your Employability • Start Your Own Social Media Business • Learn Highly Marketable Skills
  40. 40. Social Media Certification Certified Social Media Marketing Specialist™ Program • Weekly, Via Webinar, Live Instructor • 26 Weeks with Replay Available • Earn Diploma as CSMMS™ • Tuition will be $2999 after Jan. 1st, 2014 • $1999 One-time Fee or Monthly Payment Plans Available from $175 / mo. • Real, Live Help from Me! • Only 10 Students www.SocialMediaProfessionalAssociation.com
  41. 41. New Media, New Marketing Thank You! Manny Sarmiento www.NMx2.com

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