If I care, I share. It was my second presentation about social media and web presence. It is very important skill that students and early career professional have to polish. Here are some tips how to become visible in your circles. The presentation was a part of the main program at American Psychological Association Annual Convention 2017 in Washington, DC.

1. How to increase your web
presence and boost your
professional profile in social
media

3. “Forms of electronic communication (as Web sites for
social networking and microblogging) through which
users create online communities to share information,
ideas, personal messages, and other content (as videos)”
The first known use of the term, social media, was in 2004.
What is social media?
Why I am interested in social media?
https://youtu.be/PWa8-43kE-Q

5. “We don’t have a choice on whether we DO social media, the
questions is HOW WELL WE DO IT” - Erik Qualman

6. • Restricted to 140 characters including punctuation
• “Breaking news” in social media
• Quick and short statement
• Can be linked to the post, blog, picture, meme, etc.
• Hashtag using ####
• Top trends on August 4th (yesterday):
@obama -> happy birthday
#PharmaBro -> Martin Shkreli
#Realtime

8. #VAWA
Violence Against Women Act
#GenderMatters
#IamPsychedTour
#Psychology
#WomenofColor or #WoC
You can get 150% increase in retweets just
by including images and videos.
Don’t be shy to ask: The retweet rate for
“retweet’ request is 23 times higher than
the engagement rate for “RT” request or
“share”
Using metrics from Buddy Media,
Salesforce reports that 92% of all twitter
interaction (retweeting, replying, share,
etc.) happens when readers click links.
Tweets with links get 86% more retweets
that tweet without any links.
Do not tweet too much. Remember about
the quality, not quantity.

9. • Free social networking website allows to
create profiles, upload pictures and videos,
send messages, create groups, societies and
stay in touch with family, friends and
colleagues
• Allow to create surveys, reviews, video (FB
live) – Check out FB APA Page
• Great platform to gather data for your
content – Create or Join groups
• Follow your colleagues, post comments and
respond to them!!!
• Be you, be professional

10. 1. If you care, Share (Links, videos, photos)
2. Engage (join groups and comment, raise
awareness by presenting)
3. Share your interests and meet new
members
4. Be consistent (365 Rule)

11. • Social network for professionals
• Online CV/Resume view (make sure it is up
to date)
• My Network (Circles, Recommendation,
Endorsement)
• Jobs / Career
• Interests
* 80% of companies have Linkedin. 95% of
them recruit via Linkedin. ~70-72% of hiring
managers check Linkedin account during
interview process

12. 1. Am I viewable?
Make you profile Viewable
According to Linkedin, a profile with a professional
headshot is 14 times viewable comparing to the same
profile with the same experience and educational
background but with no picture. Linkedin is a perfect
platform where you can present yourself and share your
expertise with others.

13. 2. Am I findable?
More clicks on your Linkedin profile you have, the higher
you are in Google search rank?

14. 3. Am I standing out?
Personality not Numbers

15. 4. Am I consistent?
More clicks on your Linkedin profile you have, the higher
you are in Google search rank?

16. 5. Am I authentic?
Be mindful and strategic what do you want
others to see on your profile but stay true to
yourself, stay authentic.

17. 1. Find your thought leaders (They could be
in a field of psychology or not)
2. Comment, so other members in your
community can view it.

18. -Set a goal first.
• Raise awareness of particular issue (trauma,
substance abuse, marriage issues, etc.)
• Make connections
• Share your knowledge/ mentor someone
-Strategy
• Create a content
• Expand your horizons and check social media
• Be responsible and responsive (comment,
share, suggest)
- Plan your schedule
• Schedule your posts
• Be strategic (heritage months, awareness
months, specific dates)

19. Social Media Tools
- Hootsuite (all social media accounts)
- Agora Pulse (Twitter, FB, Instagram)
- SocialOomph (Twitter, FB and Linkedin)
- EveryPost (visual content on FB, Twitter, Google+,
Linkedin, Pininterest)
- Sprout Social (social media management tool (Twitter
and FB)
- SocialBro (Twitter management + analytics)
- Buffer (FB, Twitter, Google+, Linkedin, Pininterest)
- Oktopost (same as Hootsuite but help companies gain
money)

21. Questions?
Twitter:
@StasyaTsoy
@DrMilesCohen

22. Click to add contact information