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Who whenwhywherelearning onlinenetworks


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Overview of how participating in online networks can be beneficial, especially in Extension education; how to manage information flows, and seek and find conversations on the web. Finally, tips for attracting participants to the conversation.

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Who whenwhywherelearning onlinenetworks

  1. 1. Who, When, Why, Where of Learning in Online Social Networks Karen Jeannette eXtension Initiative
  2. 2. Who, When, Why , Where of Learning in Online Social Networks
  3. 3. <ul><li>1998 </li></ul><ul><li>Information still scarce </li></ul><ul><li>Print-like web pages, frames </li></ul><ul><li>Conversation not a focus </li></ul><ul><li>Desktop computing, dial up </li></ul><ul><li>2011 </li></ul><ul><li>Information abundant </li></ul><ul><li>Conversational </li></ul><ul><li>Richer contexts </li></ul><ul><li>Mobile, interactive </li></ul>Internet Use Then and Now
  4. 4. Web 2.0 is now delivering: <ul><li>‘ Know-what’ knowledge </li></ul><ul><li>‘ Know-how’ knowledge </li></ul>
  5. 6. Know How Blog Post Blog Comments
  6. 7. Who, When , Why , Where of Learning in Online Social Networks
  7. 8. Timing is Everything
  8. 9. When Where
  9. 13. Serendipitous Places Aren’t Just at Conferences Yes, we tried that, but then… What happened when? How did you? We couldn’t have done it w/out…
  10. 14. Who, When, Why, Where of Learning in Online Social Networks and how do I find people to connect with?
  11. 15. Who <ul><li>Uses the Internet? </li></ul><ul><li>On mobile? </li></ul><ul><li>On smartphones? </li></ul><ul><li>Which social networks? </li></ul><ul><li>Who participates social networks? </li></ul>A source for statistics: Pew Internet and American Life Project Look for infographics, and other sources.
  12. 16. <ul><li>Statistics of Internet use can only tell you so much… </li></ul><ul><li>You must participate to be relevant: </li></ul><ul><li>eXtension Social Media Guidelines </li></ul><ul><li> </li></ul>
  13. 17.
  14. 18. Teachable Moments: Be Yourself and Use Social Tools
  15. 20. Filtering and Finding Information <ul><li>Finding conversations </li></ul><ul><li>Attract participation/conversations </li></ul><ul><li>Filtering tools </li></ul>Internet is a Mass of Niches – Jeff Jarvis, What Would Google Do?
  16. 21. Filtering Information Flow
  17. 22. Google Reader (Mobile)
  18. 23. Subscribing to Google Reader
  19. 24. ✔ Added to Google Reader
  20. 25. Reader organizes feed subscriptions using folders
  21. 26. Add a feed to a folder: Feed settings, check folder(s) that apply
  22. 27. Readers - Kicking it Up a Notch <ul><li>Feedly (magazine like) </li></ul><ul><li>My6Sense (mobile) </li></ul><ul><li>Summify (track conversations) </li></ul>
  23. 28. Personalized homepage/dashboard
  24. 29. Finding People and Conversations
  25. 30. Google Alerts <ul><li>Search your name, organization </li></ul><ul><li>Search keywords of expertise (broad, narrow) </li></ul>
  26. 31. Add an Alert to Your Reader
  27. 32. Sign In - Manage Your Alerts
  28. 33. <ul><li>Chocolate Cake </li></ul>… 140 characters can be rich or made richer
  29. 35. Connect by Keyword
  30. 36. Monitor a Twitter Saved Search: ex: master gardener
  31. 37. Serendipity via the Hashtag
  32. 39. Ways to Use a Hashtag Cause Chat/Meetup Backchannel
  33. 40. Attracting Participants <ul><li>Tell stories </li></ul><ul><li>Know your mission, purpose </li></ul><ul><li>Find trusted sources (aka people) </li></ul><ul><li>Develop relationships seeking common goals </li></ul><ul><li>Create collaborative environments </li></ul>“ We don’t need more information, we need more understanding” – Cluetrain Manifesto
  34. 41. How will you participate?
  35. 42. References <ul><li>Pew Internet and American Life Project </li></ul><ul><li>Harold Jarche. Seek. Sense. Share. </li></ul><ul><li>eXtension Social Media Guidelines: </li></ul><ul><li>Jeff Jarvis, What Would Google Do? </li></ul><ul><li>ClueTrain Manifesto </li></ul><ul><li>eXtension Professional Development and Recordings: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> (recordings archive prior to 2010) </li></ul></ul>