Vcu iraqi young leaders final


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The Iraqi Young Leaders Exchange Program (IYLEP), funded by the U.S. Embassy in Baghdad and implemented by the Academy for Educational Development (AED), enables about 50 highly motivated students from Iraq to attend an intensive academic summer program at a U.S. host university.

VCU was chosen by the U.S. State Department as one of the two host universities this summer. Twenty-three IYLEP participants are spending the month of July at VCU studying social media.

This is a presentation I gave to the student as they prepared to help local non-profits increase their social media presence as part of a class project.
For more info on IYLEP visit their website:

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Vcu iraqi young leaders final

  1. 1. SOCIAL MEDIA & BRANDING FOR NON-PROFITS Jonah Holland President, Mox-eMedia LLC PR & Marketing Coordinator, Lewis Ginter Botanical Garden JonahHolland (at) gmail [dot] com July 8, 2010 Virginia Commonwealth University Iraqi Young Leaders IYLEP
  2. 2. WHAT IS SOCIAL MEDIA? FROM WIKIPEDIA.ORG <ul><ul><li>Relationships </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Added Value </li></ul></ul><ul><ul><li>Also…. </li></ul></ul><ul><ul><li>Build community </li></ul></ul><ul><ul><li>Be authentic </li></ul></ul><ul><ul><li>Transparent </li></ul></ul>
  3. 3. Objectives: <ul><li>Improve visibility & awareness </li></ul><ul><li>Improve website traffic </li></ul><ul><li>Improve image, trust/credibility </li></ul><ul><li>Encourage sharing to enhance relationships: </li></ul><ul><li>(photos, links, stories, reviews on YELP, Trip Advisor if applicable) </li></ul><ul><li>Quality engagement, not quantity </li></ul><ul><li>Consistency is important </li></ul>
  4. 4. Create Social Media Guidelines <ul><ul><ul><li>Address specifics--like negative comments on your Facebook page, and who can write your Facebook wall </li></ul></ul></ul><ul><ul><ul><li>Embrace Criticism </li></ul></ul></ul><ul><ul><ul><li>Identify your SM team (be inclusive) & discuss the policy with them (engage as much of the institution as you can, use team member’s strengths) </li></ul></ul></ul><ul><ul><ul><li>Address the blending of personal/business relationships </li></ul></ul></ul><ul><ul><ul><li>Remind your team that posts are permanent & local posts can have global impact </li></ul></ul></ul>
  5. 5. People are Talking About You! What are they saying? How do you Listen?
  6. 6. <ul><li>Connect with us online: Integrate </li></ul>
  7. 7. VENUES FOR SOCIAL MEDIA <ul><ul><li>Blog (Wordpress is preferred) </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Widget (for Facebook, iphone etc) </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Forums (regional & topical) </li></ul></ul><ul><ul><li>Public web pages (like RIO or </li></ul></ul><ul><ul><li>Social bookmarking, like Digg, Delicious </li></ul></ul>
  8. 8. The Blog <ul><li>The Backbone </li></ul><ul><li>Tell story </li></ul><ul><li>Integrate </li></ul><ul><li>Engage </li></ul><ul><li>Personalize: use your own voice; byline; passion is you. </li></ul>
  9. 9. Blogs are alive but they must be fed and cared for… Use “smart” comments to draw readers & to be viewed as an expert, in the know
  10. 10. <ul><li>#HashTags! ( #regional #topical) </li></ul><ul><li>Applications like, Co-tweet, TweetDeck </li></ul><ul><li>Again: Engage, add value, be authentic, organic </li></ul><ul><li>Follow back if someone follows you </li></ul><ul><li>Reinforce relationships by meeting in person </li></ul><ul><li>#RVA #RVAart #ART #VA #FXBG # </li></ul>What makes Twitter work? /
  11. 11. <ul><li> </li></ul><ul><li>@barhamsalih </li></ul>Location Irbil <ul><li>Bio Prime Minister of Kurdistan Region- Iraq </li></ul>60 Following 3,292 Followers 175 Listed
  12. 12. “ The right tweet can be explosive…” <ul><li>Great Tweets get RT (retweeted) </li></ul><ul><li>Via @HandsOnGR…..Help promote HandsOn Day like you're a rapper at the Grammy's and your album is dropping next week! Here's how: </li></ul><ul><li>Conversation: </li></ul><ul><li>Series of Tweets from @tiffaniechan baby's on a grandparent date at lewis ginter botanical gardens right now! @lewisginter It's their favorite place to take her. She just learned how to say &quot;flower.&quot; @lewisginter BTW, became their fav place after we bought a membership as a mom's day gift a few years ago! </li></ul>
  13. 13. (or Co-Tweet, or TweetDeck)
  15. 17. Use Social Media to Connect with & Thank Sponsors & Donors <ul><li>Connect with them on Twitter and thank them </li></ul><ul><li>Encourage them to post on your Facebook wall </li></ul><ul><li>Link to them/RT them/follow them </li></ul><ul><li>#FF Sponsors </li></ul><ul><li>Blog about them (if you are passionate about the relationship) </li></ul>
  16. 18. Measure results to Justify the time you spend <ul><li>How do I gauge my success? </li></ul><ul><li>Number of followers, interactions </li></ul><ul><li>Wordpress Stats, Google Anaylitics, General increase in web traffic </li></ul><ul><li>Facebook Insights </li></ul><ul><li>Hootsuite stats or </li></ul><ul><li>You should be using Google Alerts or another application to monitor your brand </li></ul><ul><li>Then Refine your work based on your feedback. </li></ul>
  17. 19. What’s next? More Video <ul><li>Video via YouTube– esp. Flip Camera Movies $75 when purchased via </li></ul><ul><li>Tell a story, make it fun </li></ul><ul><li>30 seconds to 1 minute are ideal, 2 min max </li></ul><ul><li>Share across all social networks </li></ul><ul><li>Favorite videos about your institution on YouTube </li></ul>
  18. 20. Other Richmond Resources <ul><li> –Social for posting photos, blogs </li></ul><ul><li> for posting tips/video </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  19. 22. Links: for texting to Twitter & advanced Twitter search <ul><li> </li></ul>
  20. 23. Social Media Revolution <ul><li> </li></ul><ul><li>Q&A </li></ul>