View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
7. B2B Social Media is good for
Both ends of the sales funnel
Relationship management
Building trust
Being relevant and current
Establishing yourself as a leader in your industry
Testimonials
8. There is a path in the decision making process,
you want your company and content
smack dab in the middle of that path
Photo credit: http://www.flickr.com/photos/mateeee/4777725250/
9. Creating content
Pre-recorded webinar –
Coming up with good blog topics
http://www.hallme.com/webinars/coming-up-with-
good-blog-topics-212.php
10. P2P Content
Know what you are saying and to whom
Type of organization
Role in the organization
Demographics
• Decision makers
• Decision influencers
Jason Falls
No Bull Social Media
Socialmediaexplorer.com
11. Blogs
Home base
Easy to update
Thought leader
SEO
Photo credit: http://www.flickr.com/photos/paulottaviano/6838731049/
12. LinkedIn
Personal Profile
6 Steps to a More Marketable LinkedIn Profile
Company Profile
Join Groups
Answer Questions
20. Infographics
To explain a process
Make a point
Prove your worth
Infographics Emerge As Key
Component of Content
Marketing: Experts
Encourage B2B Marketers
To Embrace New Format
Zmags
21. Make it easier on yourself without being a robot
Schedule tweets
HyperAlerts
Goals in GA
Write in bulk – schedule
Email alerts
Photo credit: http://www.flickr.com/photos/johngreenaway/3356358479/
22. Integrate with the rest of your marketing
Photo credit: http://www.flickr.com/photos/fridlund/2194911895/
23. Measuring Social Media
Measure It
Things you can measure
•Traffic data
•Fan/follower data
•Interaction data
•Content performance
•Social Media: Is Any of This Working?
Photo credit: http://www.flickr.com/photos/427/2110349532/
24. Alternatives
Blog – social addons
Social Media advertising
Outsource
Photo credit: http://www.flickr.com/photos/manicomi/2260527943/
25. Old Wine – New Bottle
Relationships
Reputation
Educational
Value
26. Learn More
Twitter: @Hall_Web
@amanda_pants
• Blog – http://www.hallme.com/blog/social-network-marketing/
• Webinars – http://www.hallme.com/webinars
• 3/13 - What Is a CMS and Do I Need One?
• 3/27 - Ready, Set, Go Mobile!
1-877-425-5932 (HALL-WEB)
amanda@hallme.com
Download our new eBook: http://bit.ly/hall-ebook