Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright

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Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright

  1. 1. Winning the
  2. 2. Winning the
  3. 3. Build Links ? Profit
  4. 4. http://b3.io/FirstMoment
  5. 5. http://b3.io/ZeroMoment
  6. 6. Source: Nielsen
  7. 7. These aren’t the sites you’re looking for
  8. 8. The current CITATIONS BUILD CONVERSATIONS NEWS Popularity LINKS Authority Relevance Freshness is listening to… DESIGN CONTENT PLATFORM Engagement UX Structure Quality
  9. 9. http://b3.io/PopularityVsAuthority
  10. 10. What is the most important factor in the design of a website? The website makes it easy for me to find what I want The website offers a cutting edge interactive experience The website has a beautiful appearance Other
  11. 11. silverbackapp.com
  12. 12. Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
  13. 13. Thank you! Get in touch: stephen.kenwright@branded3.com @stekenwright

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