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Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash

Landing Page Optimization Best Practices "Conversion Ninja Toolbox"

Learn the top 12 practical hands-on tools that can be used to quickly improve conversion rates.

* Tim Ash, Author, Landing Page Optimization & CEO, SiteTuners.com

Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash

  1. 1. Landing Page Best Practices<br />Conversion Ninja Toolbox<br />Tim Ash – CEO<br />@tim_ash<br />
  2. 2. Our Background<br />
  3. 3. Conversion consulting – Online Express Reviews<br />Full-service landing page tests with guarantee<br />State-of-the-art testing technology & tools<br />SiteTuners Overview<br />
  4. 4. How You See Your Web Marketing…<br />
  5. 5. …Your Visitors’ View<br />
  6. 6. Pick The Right Tools <br />
  7. 7.
  8. 8. Type – In-page Web analytics<br />Key Features <br />Mouse heatmaps <br />Click confetti <br />Link click overlay<br />Conversion Applications<br />Clicking on non-clickable images<br />Behavior changes based on screen-size & traffic source<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12. Pricing<br /><ul><li>30-day money back guarantee
  13. 13. Switch plans at any time</li></li></ul><li>Type – In-page Web analytics & user monitoring<br />Key Features <br />User session recording & playback (with downloading)<br />Click heatmaps with adjustable display<br />Advanced link analytics – hesitation, hover, timing<br />Advanced form analytics<br />Historical archiving of data (up to 60 days)<br />
  14. 14. Conversion Applications<br /><ul><li>How far do people scroll
  15. 15. Do they reach the bottom of the page
  16. 16. What form fields are commonly left blank
  17. 17. Which form fields cause the most delay/confusion
  18. 18. Which links are hovered over, but not clicked</li></li></ul><li>
  19. 19.
  20. 20.
  21. 21. Pricing<br />
  22. 22. Type – Online Usability Testing<br />Key Features <br />Online test setup – specify task to perform on your site<br />Pre-screened subjects (taught to speak out loud)<br />Very quick results (start getting feedback within 1 hr)<br />Get audio/video recording and text transcript<br />Conversion Applications<br />Observe actual problems that uninterested visitors have<br />Run tests against your benchmark competitor’s sites<br />Get unexpected ideas for problems/testing <br />
  23. 23. Pricing<br /><ul><li>$29/participant
  24. 24. 5-pack recommended as minimum
  25. 25. 100% satisfaction guarantee</li></li></ul><li>Type – Cross Browser Testing<br />Key Features <br />Test different OS, Browser, Application combinations<br />Pay by the minute for screenshots or live testing<br />Conversion Applications<br />Identify usability issues with different configurations<br />Find broken or suboptimal site operation<br />Find distorted spatial relationships<br />
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  29. 29. Pricing<br />Tim Ash – CEO<br />
  30. 30. Type – Simulated Visual Attention Tool<br />Key Features <br />Creates “attention heatmaps” of Web pages<br />Works with live and mocked-up designs<br />No actual page visitors required<br />Instant results – just upload an image<br />Conversion Applications<br />Identify visual elements that distract from goals<br />Determine exact amount of emphasis for key elements<br />Improve a landing page design before you publish it<br />
  31. 31. Before<br />
  32. 32. After<br />
  33. 33. Before<br />
  34. 34. After<br />
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39. +84%<br />
  40. 40. Pricing<br /><ul><li>Lite -1 free heatmap per day
  41. 41. Pro - $10-25 per heatmap based on prepaid volume</li></li></ul><li>BrowserSize.GoogleLabs.com<br />
  42. 42. MockFlow<br />
  43. 43. Google.com/WebsiteOptimizer<br />
  44. 44. Kampyle<br />
  45. 45. Loop11<br />
  46. 46. Install CrazyEgg & ClickTale on critical landing pages<br />Check pages with popular browsers & OSs using CrossBrowserTesting<br />Have 5 users complete your conversion task with UserTesting.com<br />Redesign your page & double check with AttentionWizard<br />Action Plan<br />
  47. 47. Contact Info<br />tim@sitetuners.com <br />(619) 990-9062 mobile<br />(619) 223-8020 work PST<br /> @tim_ash<br />timash<br /> tim.ash1<br /> tim_ash1<br />

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    Sep. 25, 2012
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    Nov. 18, 2013

Landing Page Optimization Best Practices "Conversion Ninja Toolbox" Learn the top 12 practical hands-on tools that can be used to quickly improve conversion rates. * Tim Ash, Author, Landing Page Optimization & CEO, SiteTuners.com

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