YouTube Presentation

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A brief powerpoint on YouTubes origins

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  • YouTube Presentation

    1. 1. YouTube www.youtube.com
    2. 2. Presentation by: Kimberly, Connor, Yotam, & Jacob
    3. 3. What is YouTube? <ul><li>YouTube is an Internet website that specializes in publishing user-posted video clips. As of early 2007 YouTube is one of the top ten most popular websites on the Internet. </li></ul>
    4. 4. The Guru’s of YouTube <ul><li>Co-founders of YouTube.com </li></ul><ul><li>Chad Meredith Hurley </li></ul><ul><li>Steve Chen </li></ul><ul><li>Jawed Karim </li></ul>
    5. 5. The Guru’s of YouTube <ul><li>Chad Meredith Hurley is the co-founder and Chief Executive Officer of the popular San Bruno, California-based video sharing website YouTube, one of the biggest providers of videos on the Internet. </li></ul>
    6. 6. The Guru’s of YouTube <ul><li>Steven Shih Chen </li></ul><ul><li>is the co-founder and Chief Technology Officer of the popular video sharing website YouTube. </li></ul>
    7. 7. The Guru’s of YouTube <ul><li>Jawed Karim </li></ul><ul><li>is the co-founder of the popular video sharing website YouTube. Many of the core components of PayPal, including its real-time anti-fraud system was also designed and implemented by Karim. </li></ul>
    8. 8. On April 23, 2005 the three founders launched the world renouned video internet success known as YouTube.
    9. 9. The Original Goal Of Youtube <ul><li>”… the original goal that we were working toward in the very beginning&quot;: a video version of HOTorNOT.com. </li></ul><ul><li>-Steve Chen, Co-founder of YouTube.com </li></ul>
    10. 10. Origins of Concept <ul><li>HotorNot.com </li></ul><ul><li>“ I was incredibly impressed with HOTorNOT, because it was the first time that someone had designed a website where anyone could upload content that everyone else could view. That was a new concept because up until that point, it was always the people who owned the website who would provide the content.&quot; </li></ul><ul><li>-Jawed Karim, Co-founder of YouTube.com </li></ul>
    11. 11. Reasons For Change: Part 1 <ul><li>The idea of video hotornot.com was to narrow </li></ul>
    12. 12. Reasons For Change: Part 2 <ul><li>People were posting whatever videos they wanted </li></ul>
    13. 13. Reasons For Change: Part 3 <ul><li>Kids were linking to YouTube from their MySpace, helping YouTubes.com’s growth </li></ul>
    14. 14. Reasons For Change: Part 4 <ul><li>&quot;In the end, we just sat back and the free-for-all began.” </li></ul><ul><li>-Chad Meredith Hurley, Youtube.com Cofounde r </li></ul>
    15. 15. YouTube’s Success: Part 1 <ul><li>YouTube's success owes partly to its retro name, simple logo and alternative feel, all of which Chad contributed to on the creative side while Steve was making sure the videos played quickly and easily. </li></ul>
    16. 16. Youtube’s Success: Part 2 <ul><li>Despite pressure from advertisers, they would not force users to sit through ads before videos played. </li></ul>
    17. 17. Youtube’s Success: Part 3 <ul><li>Youtube’s financers, more specifically Sequoia financing advisor and mentor: Pierre Lamond. Because of the great listening skills of Steve and Chad and the great financial advise of Pierre, Youtube turned out to be a great successful in the sense of revenues. </li></ul>
    18. 18. YouTube History
    19. 19. CEO Sells to Google <ul><li>Chad Hurley and Steve Chen sold some of Youtube’s rights and control to Google for for $1.65 billion in October of 2006. Now not only does the YouTube team have to report to Chad and Steve on issue regarding the sight, they need to speak with corresponding Google executives. </li></ul>
    20. 20. Google buys YouTube
    21. 21. Legality History: Part 1 <ul><li>YouTube has responded by publicizing agreements it has made with media companies to legally show video clips. YouTube says federal law requires only that it remove videos when copyright holders complain not to pre-emptively monitor the site for infringements, which would destroy its spontaneity. </li></ul>
    22. 22. Legality History: Part 2 <ul><li>Eric Schmidt, Google's CEO, hired an outside firm to help it analyze YouTube's legal risks. </li></ul>
    23. 23. Ownership of Posted Videos <ul><li>By submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube's (and its successor's) business, including without limitation for promoting and redistributing part or all of the YouTube Website (and derivative works thereof) in any media formats and through any media channels. </li></ul>
    24. 24. YouTube and The FTC <ul><li>The antitrust authorities recently were investigating the recent sale of YouTube.com to make sure it was in compliance with the Federal Trade Commission.The approval paved the way for Google to buy YouTube, leapfrogging it to the top spot in online video sharing. </li></ul>
    25. 25. YouTube Production: Part 1 <ul><li>YouTube is built upon standardized, readily-available technologies. </li></ul>
    26. 26. YouTube Production: Part 2 <ul><li>Videos can be uploaded in the user's choice of the formats: </li></ul><ul><li>Audio Video Interleave (avi) </li></ul><ul><li>QuickTime ( mov) </li></ul><ul><li>Moving Picture Experts Group (mpeg) Windows Media Video (wmv) </li></ul>
    27. 27. YouTube Production: Part 3 <ul><li>YouTube's servers automatically convert the video and serve it as Flash Video (flv) format. This provides a mostly hardware- and software- independent solution for YouTube users. </li></ul>
    28. 28. Prevalence <ul><li>3 rd most viewed web site after myspace and yahoo </li></ul><ul><li>100 million videos viewed a day </li></ul><ul><li>pure entertainment </li></ul>
    29. 29. The Uncultured Project Uncultured.com
    30. 30. Government regulation/ Relationship <ul><li>Digital Millennium Copyright Act (DMCA) </li></ul><ul><li>Passed by the Clinton Administration in 1998 </li></ul><ul><li>A way to regulate copyright infringement on the internet. </li></ul>
    31. 31. How DMCA applies to Youtube <ul><li>DMCA notice/ counter notice includes: </li></ul><ul><li>*signature of owneridentification of </li></ul><ul><li>*copyrighted workwork infringing </li></ul><ul><li>*copywrightcontact informationpersonal statement </li></ul>
    32. 32. Political Considerations of YouTube <ul><li>Censorship in other countries: </li></ul><ul><li>Brazil, the People's Republic of China, Indonesia, Iran, Morocco, Pakistan, Tunisia, Turkey, Saudi Arabia, Syria, Thailand, and the United Arab Emirates. </li></ul>
    33. 33. Use of YouTube for Campaigning: Part 1 <ul><li>Obama </li></ul>
    34. 34. Use of YouTube for Campaigning: Part 2 <ul><li>McCain </li></ul>
    35. 35. Use of YouTube for Campaigning: Part 3 <ul><li>Senators </li></ul>
    36. 36. Use of YouTube for government announcements/education <ul><li>http://www.youtube.com/senatehub </li></ul><ul><li>http://www. youtube .com/watch?v=pWe7wTVbLUU </li></ul>
    37. 37. Social Ramifications Of YouTube.com <ul><li>Youtube can be used for awareness. </li></ul><ul><li>2. Copyright Infringement </li></ul><ul><li>3. Under Representation of Women </li></ul>
    38. 38. YouTube’s Effect on Society
    39. 39. YouTube’s Technology <ul><li>Identification Technology </li></ul><ul><li>2. Promotion Programs </li></ul>
    40. 40. Globalization of YouTube.com <ul><li>Grown Worldwide </li></ul><ul><li>2. Directs Public Attention </li></ul>

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