TODAY S GAMEPLAN 1. YouTube Overview 2. Copyright issues & YouTube 3. SeIng up a YouTube Channel: How-‐to 4. Short Interviews of classmates with Flip Cams 5. Uploading Video Content to YouTube Channel 6. Embed YouTube Interview of classmate in Wordpress entry and post live to web
- 2 billion video views per day- 24 hours worth of video content uploaded every minute 2005 (February) -- Founded by Chad Hurley, Steve Chen,YouTube: A Jawid Karimbrief overview 2006 (November) -- Google pays $1.76 billion for YouTube (pays in Google stock)
Some YouTube Stats and Figures -‐ April 23, 2205: First YouTube video en1tled Me at the zoo, shows founder Karim at the San Diego Zoo. -‐ May 2010: YouTube s viewership exceeds that of all three TV networks combined during their prime1me evening 1me slot, with more than 2 billion views per day -‐ May 2010: YouTube dominant provider of online video in United States, with a market share of around 43% and more than 14 billion videos viewed in May 2010. -‐ Average user spends 15 minutes a day on the site. -‐ YouTube interface available in 29 diﬀerent languages. -‐ Turkey and Morocco among countries which have blocked access to YouTube. 2009 UK Guardian descrip1on of users comments on YouTube àJuvenile, aggressive, misspelled, sexist, homophobic, swinging from raging at the contents of a video to providing a pointlessly detailed descrip1on followed by a LOL, YouTube comments are a hotbed of infan1le debate and unashamed ignorance – with the occasional burst of wit shining through.
Most Viewed YouTube Videos of All Time (as of Jan. 9, 2011) h[p://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_^me.php
YouTube and Copyright Issues Digital Millenium Copyright Act (1998) (DMCA s) safe-‐harbor protec^on for online companies -‐ Copyright holder s responsibility to track viola^ons, not online company s -‐ Online company must respond expedi^ously (or risk losing safe harbor status) -‐ Poster/user right to counter-‐no^ﬁca^on -‐ Too many indiscriminate takedown no^ces? -‐ Impossible for copyright holders to be speciﬁc (total numbers of uploads, etc.) -‐ Over the last ﬁve years, recording industry has ﬁled more than 30,000 lawsuits against individuals who allegedly shared copyrighted songs on peer-‐to-‐peer networks; s^ll, ﬁle-‐sharing remains a major problem. -‐ Lenz v. Universal Music Corp. KEY ONGOING LEGAL BATTLE: Viacom v. YouTube – Viacom says it will appeal June 2010 ruling in favor of YouTube safe-‐harbor provisions of DMCA as currently deﬁned.
SOPA – Stop Online Piracy Actü Under current practice, copyright owners such as TV networksand Hollywood studios reach out to websites to request thatpirated videos be taken down. Under [SOPA], they could askbanks, Internet service providers and domain name registrars tostop doing business with websites that they believed weredevoted to piracy. They could, for instance, go straight toYouTubes domain registration company and demand that theentire YouTube website be taken down. And if the registrarresisted, the copyright owners would have the legal ability to takethe registrar to court.ü The bill would also allow the Department of Justice, acting onbehalf of aggrieved copyright holders, to perform domain namesystem filtering -- essentially, blocking entire websites in thename of preventing piracy.FOR SOPA:- Bose, CBS, Ford, MLB, NBA, NFL, Nike, Gibson, Peavey, Sony,Time Warner, Viacom, Wal-Mart, Warner Music GroupAGAINST SOPA:- Google, Facebook, ebay, Yahoo, Twitter, AOL
Some Quotes on Ongoing Copyright Ba[le The entertainment industry wants to change the law to protect their exis1ng business models. rather than change their business models to adapt to new technology. -‐ Jonathan Band, a Washington, D.C., a=orney for NetCoaliBon, an advocacy group for major Internet companies, including Google, Yahoo and CNet. There s a recurrent paVern whenever a new technology crops up. Exis1ng content industries insist that the new technology must play by the old copyright rules ... The new companies say that the old rules ﬁt your technology and business models, but they don t ﬁt our technology and business models. Some1mes the older companies impose restric1ons that try to stop the new technology, but in the end, the old and new companies reach some compromise. -‐-‐ Jessica Litman, Instructor in Copyright Law, University of Michigan Law School. History tells us that unless the [copyright] rules will accommodate their interests, there will be no stability. If the public does not see the rules as legi1mate, they won t obey them. -‐-‐ Jessica Litman, Instructor in Copyright Law, University of Michigan Law School.