"Introduction to YouTube"


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Presentation onYouTube from "Acting Up - Using Theater & Technology for Social Change," from DePaul's School for New Learning Distance Education Program, Winter 2010.

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"Introduction to YouTube"

  1. 1. Pros and Cons of the Internet’s Top Video Sharing Site
  2. 2. An Introduction  Created in 2005 as an alternative to paid services already in existence.  Purchased by Google in 2007.  According to Alexa, it is currently the third most visited site in the world (fourth in the US).
  3. 3. What YouTube Does For You  YouTube offers free hosting of short user generated content in the form of short video clips  Allows for users to post almost anything with a few exceptions  No copyrighted material  No ‘offensive’ material  No pornographic material  2gb maximum per clip  10 minute maximum length per clip
  4. 4. Demographic  Third most visited website in the world  Almost a quarter of all internet users will visit YouTube at some point in a given month  Generates 100 million unique visits in the U.S. alone in a given month  Users will watch close to 10 billion videos in a given month  Encompasses all demographics; most prominent are males 18-24 years of age.
  5. 5. Pros of Usage  Extremely easy to use  No technical training needed  No special equipment needed  Free bandwidth for video streaming  Allows for videos to be embedded into a personal website or blog  Massive audience potential  100 million unique visits in the U.S.A.  400 million unique visits worldwide (est)
  6. 6. Cons of Usage  Massive website that could cause video to be lost in the crowd  Hosts millions of videos  Thousands of active channels  Difficult to generate page views  Immature content and viewership  Young demographic  Most popular videos all time and monthly best labeled as entertainment videos  YouTube video is almost synonymous with funny video in internet searches
  7. 7. Ways to Mitigate Cons  Effective Promotion  Proper “Tagging”  Descriptive video captions  Creation of a YouTube channel  Target the proper audience  Tailor YouTube messages towards 18-24 demographic if possible  Use in conjunction with more traditional forms of media.  “See more videos at YouTube.com” advertisements  Embed video in an established website or blog
  8. 8. How to Upload a Video  Sign into your YouTube account  If you don’t have an account create one  It is free  It allows control over posted content
  9. 9. How to Upload a Video (cont’)  Once signed in the username will appear.  Click “Upload”
  10. 10. How to Upload a Video (cont’)  Select “Browse” and find the video you wish to upload  Once selected the video’s location will appear in the text box  Click “Upload Video”  Multiple videos can be uploaded at once
  11. 11. How to Upload a Video (cont’)  Once uploaded some descriptors need to be added  Title  Description  Tags  Category  Privacy  These help promote the video
  12. 12. How to Upload a Video (cont’)  Once everything is complete, verify the upload by going to your profile  Video will appear with all information pertaining to it
  13. 13. Conclusion  YouTube offers an almost zero risk opportunity for advertisement of a cause  Effective tool if used properly  Must play to YouTube’s weaknesses  Not an effective replacement for traditional media  Should be used in conjunction with traditional media  YouTube messages can be supplemental advertisement for costly broadcast messages  To ignore YouTube would be wasting a golden opportunity