YouTube for Your Business
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"YouTube for your Business" Key Takeaways form the session: YouTube Channel Setup YouTube Video Optimization techniques how to do Video Marketing & What kind of content works? YouTube for Lead Generation Q & A Brief about Trainer: Deepesh Sharma is a Technologist, Digital Marketeer and an Inbound Specialist at Digital Vidya. He takes care the inbound flow of leads through various stages of the buyer funnel. He is a Lead Trainer for YouTube Marketing Session in here. www.digitalvidya.com
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YouTube for Your Business
- 4. How to do Video marketing ? Source: http://www.sysomos.com/reports/youtube/ Consistently and Frequently publish refreshing content
- 5. Suggested Topics for Businesses 1. How to videos? / Solution Videos. 2. Tutorial Videos: Show them how to do it 3. Navigate website video / About Video 4. Use Testimonials
- 6. How to do it?
- 7. What all would be covered in the session? • Create your own Channel & Channel layout • Channel Settings • Upload & editing of your videos • Define your video and how to optimize it • Generate Leads • Building Audience • Analytics • Handle Copyright issues
- 8. Create your YouTube Channel
- 9. Digital Vidya YouTube Channel • www.youtube.com/digitalvidya
- 10. Channel Settings
- 11. Upload & editing your videos
- 12. Post uploading options: • Title • Description • Tags • Thumbnail • Privacy settings • Category
- 13. Annotations:
- 14. Captions
- 15. How to Add Caption?
- 16. Optimize your videos: • Selecting appropriate Title • TAGS • Thumbnails • Description: Putting Social URLs • Views and View time • Engagement (Likes, Comments, Subscribers) • Annotations
- 17. Tricks to increase views • Engagement is the key • Title & Tags • Monetize: YouTube Partners Promotion (to come in Suggested videos) • Fake views (No use) • Views via running Google Video Ads • Social Media Promotion
- 18. Earn Money by Streaming ads • Display Ads • Overlay in-Video ads • TrueView In-stream ads • Non-skippable in-stream ads
- 19. The Viral Fiver • https://www.youtube.com/watch?v=d8- jhpAIOkc
- 20. Analytics
- 21. Youtube Analytics • Know Who your viewers are • Know how your Annotations working • Know where viewers are finding your videos .…
- 22. Youtube Analytics • Know what makes viewers come and go • Know how many videos viewer Consumes • Know how your fans interact with your videos • Etc etc..
- 23. Souce: http://www.youtube.com/yt/copyright/ Copyright: Manage your content on YouTube
- 24. • www.youtube.com/watch?v=E-H3BIJ2BFE AIB's Humble Plea To Bollywood ( Dhoom 3 )
- 26. Exercise & Resource: • Create a channel and Upload a video on Digital Marketing • Annotate it, ask the viewer to subscribe the channel and take the viewer to some other video on YouTube. • Analyse and submit a report from analytics for 1 week • Resource: https://www.youtube.com/yt/playbook/media/pdfs/ playbook.pdf • Recording: We will email you