Day3 youtube(1)-1

274 views

Published on

class note

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
274
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Day3 youtube(1)-1

  1. 1. Doing  YouTube  in  a  Web  2.0  Video  World  
  2. 2. TODAY S  GAMEPLAN      1.  YouTube  Overview      2.  Copyright  issues  &  YouTube      3.  SeIng  up  a  YouTube  Channel:  How-­‐to      4.  Short  Interviews  of  classmates  with  Flip  Cams        5.  Uploading  Video  Content  to  YouTube  Channel        6.  Embed  YouTube  Interview  of  classmate  in  Wordpress  entry  and  post  live  to  web      
  3. 3. - 2 billion video views per day- 24 hours worth of video content uploaded every minute 2005 (February) -- Founded by Chad Hurley, Steve Chen,YouTube: A Jawid Karimbrief overview 2006 (November) -- Google pays $1.76 billion for YouTube (pays in Google stock)
  4. 4. Some  YouTube  Stats  and  Figures  -­‐   April  23,  2005:  First  YouTube  video  en1tled  Me  at  the  zoo,  shows  founder  Karim  at  the  San  Diego  Zoo.    -­‐ May  2010:  YouTube s  viewership  exceeds  that  of  all  three  TV  networks  combined  during  their  prime1me  evening  1me  slot,  with  more  than  2  billion  views  per  day    -­‐   May  2010:  YouTube  dominant  provider  of  online  video  in  United  States,  with  a  market  share  of  around  43%  and  more  than  14  billion  videos  viewed  in  May  2010.  -­‐   Average  user  spends  15  minutes  a  day  on  the  site.  -­‐  YouTube  interface  available  in  29  different  languages.  -­‐   Turkey  and  Morocco  among  countries  which  have  blocked  access  to  YouTube.    2009  UK  Guardian    descrip1on  of  users  comments  on  YouTube    àJuvenile,  aggressive,  misspelled,  sexist,  homophobic,  swinging  from  raging  at  the  contents  of  a  video  to  providing  a  pointlessly  detailed  descrip1on  followed  by  a  LOL,  YouTube  comments  are  a  hotbed  of  infan1le  debate  and  unashamed  ignorance  –  with  the  occasional  burst  of  wit  shining  through.  
  5. 5. Most  Viewed  YouTube   Videos  of  All  Time   (as  of  March  2012)    hYp://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_me.php    
  6. 6. YouTube  and  Copyright  Issues    Digital  Millenium  Copyright  Act  (1998)    (DMCA s)  safe-­‐harbor  protecon  for  online  companies   -­‐   Copyright  holder s  responsibility  to  track  violaons,   not  online  company s   -­‐   Online  company  must  respond  expediously  (or  risk   losing  safe  harbor  status)   -­‐   Poster/user  right  to  counter-­‐noficaon     -­‐   Too  many  indiscriminate  takedown  noces?   -­‐   Impossible  for  copyright  holders  to  be  specific  (total   numbers  of  uploads,  etc.)   -­‐   Over  the  last  five  years,  recording  industry  has  filed   more  than  30,000  lawsuits  against  individuals  who   allegedly  shared  copyrighted  songs  on  peer-­‐to-­‐peer   networks;  sll,  file-­‐sharing  remains  a  major  problem.   -­‐   Lenz v. Universal Music Corp.    KEY  ONGOING  LEGAL  BATTLE:  Viacom  v.  YouTube  –  Viacom  says  it  will  appeal  June  2010  ruling  in  favor  of  YouTube   safe-­‐harbor  provisions  of  DMCA  as  currently  defined.    
  7. 7. SOPA – Stop Online Piracy Actü Under current practice, copyright owners such as TV networksand Hollywood studios reach out to websites to request thatpirated videos be taken down. Under [SOPA], they would havebeen able to ask banks, Internet service providers and domainname registrars to stop doing business with websites that theybelieved were devoted to piracy. They would have, for instance,been able to go straight to YouTubes domain registrationcompany and demand that the entire YouTube website be takendown. And if the registrar resisted, the copyright owners wouldhave had the legal ability to take the registrar to court.ü The bill would have allowed the Department of Justice, actingon behalf of aggrieved copyright holders, to perform domainname system filtering -- essentially, blocking entire websites inthe name of preventing piracy.FOR SOPA:- Bose, CBS, Ford, MLB, NBA, NFL, Nike, Gibson, Peavey, Sony,Time Warner, Viacom, Wal-Mart, Warner Music GroupAGAINST SOPA:- Google, Facebook, ebay, Yahoo, Twitter, AOL
  8. 8. Some  Quotes  on  Ongoing  Copyright  BaYle   The  entertainment  industry  wants  to  change  the  law  to  protect  their  exis1ng  business  models.  rather  than  change  their  business  models  to  adapt  to  new  technology.  -­‐  Jonathan  Band,  a  Washington,  D.C.,  a=orney  for  NetCoaliBon,  an  advocacy  group  for  major  Internet  companies,  including  Google,  Yahoo  and  CNet.     There s  a  recurrent  paVern  whenever  a  new  technology  crops  up.  Exis1ng  content  industries  insist  that  the  new  technology  must  play  by  the  old  copyright  rules  ...  The  new  companies  say  that  the  old  rules  fit  your  technology  and  business  models,  but  they  don t  fit  our  technology  and  business  models.  Some1mes  the  older  companies  impose  restric1ons  that  try  to  stop  the  new  technology,  but  in  the  end,  the  old  and  new  companies  reach  some  compromise.  -­‐-­‐  Jessica  Litman,  Instructor  in  Copyright  Law,  University  of  Michigan  Law  School.     History  tells  us  that  unless  the  [copyright]  rules  will  accommodate  their  interests,  there  will  be  no  stability.  If  the  public  does  not  see  the  rules  as  legi1mate,  they  won t  obey  them.    -­‐-­‐  Jessica  Litman,  Instructor  in  Copyright  Law,  University  of  Michigan  Law  School.    
  9. 9. Broadcast  Yourself:  Crea1ng  YourOwn  YouTube  Channel  
  10. 10. Shoong  good  video     à  be  selecve  in  shoong     à  avoid  panning/zooming  (think  sll   photography;  do  your   moving  in  eding  bay)     à  use  a  tripod     à  hold  your  shots  (15  seconds)  –  you  can   shorten  them  when  eding     à  be  silent  when  you  shoot     à  think  sll  photography  when  composing  shots   (rule  of  thirds,  etc.)     à pay  aYenon  to  audio  (if  you  can t  hear   people  on  screen,  the  shots  are  no  good)   à Pay  aYenon  to  light,  especially  bright   backlighng!  
  11. 11. Basic news videoshooting 101
  12. 12. Homework    READ:  -­‐  Foust,  J.  Online  Journalism,  Chapters  8,  9  &  10    WRITTEN  ASSIGNMENT  DUE:  -­‐  Draf  of  Issue  story  No.  1  –  Bring  an  e-­‐copy,  and  e-­‐mail  an  extra  e-­‐copy  of  the  draf  to  Christof,  with  at  least  a  couple  of  pictures  on  Thurs.,  April  5  [minus  5%  points  if  you  come  with  no  draf]!    

×