TODAY S GAMEPLAN 1. YouTube Overview 2. Copyright issues & YouTube 3. SeIng up a YouTube Channel: How-‐to 4. Short Interviews of classmates with Flip Cams 5. Uploading Video Content to YouTube Channel 6. Embed YouTube Interview of classmate in Wordpress entry and post live to web
- 2 billion video views per day- 24 hours worth of video content uploaded every minute 2005 (February) -- Founded by Chad Hurley, Steve Chen,YouTube: A Jawid Karimbrief overview 2006 (November) -- Google pays $1.76 billion for YouTube (pays in Google stock)
Some YouTube Stats and Figures -‐ April 23, 2005: First YouTube video en1tled Me at the zoo, shows founder Karim at the San Diego Zoo. -‐ May 2010: YouTube s viewership exceeds that of all three TV networks combined during their prime1me evening 1me slot, with more than 2 billion views per day -‐ May 2010: YouTube dominant provider of online video in United States, with a market share of around 43% and more than 14 billion videos viewed in May 2010. -‐ Average user spends 15 minutes a day on the site. -‐ YouTube interface available in 29 diﬀerent languages. -‐ Turkey and Morocco among countries which have blocked access to YouTube. 2009 UK Guardian descrip1on of users comments on YouTube àJuvenile, aggressive, misspelled, sexist, homophobic, swinging from raging at the contents of a video to providing a pointlessly detailed descrip1on followed by a LOL, YouTube comments are a hotbed of infan1le debate and unashamed ignorance – with the occasional burst of wit shining through.
Most Viewed YouTube Videos of All Time (as of March 2012) hYp://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_me.php
YouTube and Copyright Issues Digital Millenium Copyright Act (1998) (DMCA s) safe-‐harbor protecon for online companies -‐ Copyright holder s responsibility to track violaons, not online company s -‐ Online company must respond expediously (or risk losing safe harbor status) -‐ Poster/user right to counter-‐noﬁcaon -‐ Too many indiscriminate takedown noces? -‐ Impossible for copyright holders to be speciﬁc (total numbers of uploads, etc.) -‐ Over the last ﬁve years, recording industry has ﬁled more than 30,000 lawsuits against individuals who allegedly shared copyrighted songs on peer-‐to-‐peer networks; sll, ﬁle-‐sharing remains a major problem. -‐ Lenz v. Universal Music Corp. KEY ONGOING LEGAL BATTLE: Viacom v. YouTube – Viacom says it will appeal June 2010 ruling in favor of YouTube safe-‐harbor provisions of DMCA as currently deﬁned.
SOPA – Stop Online Piracy Actü Under current practice, copyright owners such as TV networksand Hollywood studios reach out to websites to request thatpirated videos be taken down. Under [SOPA], they would havebeen able to ask banks, Internet service providers and domainname registrars to stop doing business with websites that theybelieved were devoted to piracy. They would have, for instance,been able to go straight to YouTubes domain registrationcompany and demand that the entire YouTube website be takendown. And if the registrar resisted, the copyright owners wouldhave had the legal ability to take the registrar to court.ü The bill would have allowed the Department of Justice, actingon behalf of aggrieved copyright holders, to perform domainname system filtering -- essentially, blocking entire websites inthe name of preventing piracy.FOR SOPA:- Bose, CBS, Ford, MLB, NBA, NFL, Nike, Gibson, Peavey, Sony,Time Warner, Viacom, Wal-Mart, Warner Music GroupAGAINST SOPA:- Google, Facebook, ebay, Yahoo, Twitter, AOL
Some Quotes on Ongoing Copyright BaYle The entertainment industry wants to change the law to protect their exis1ng business models. rather than change their business models to adapt to new technology. -‐ Jonathan Band, a Washington, D.C., a=orney for NetCoaliBon, an advocacy group for major Internet companies, including Google, Yahoo and CNet. There s a recurrent paVern whenever a new technology crops up. Exis1ng content industries insist that the new technology must play by the old copyright rules ... The new companies say that the old rules ﬁt your technology and business models, but they don t ﬁt our technology and business models. Some1mes the older companies impose restric1ons that try to stop the new technology, but in the end, the old and new companies reach some compromise. -‐-‐ Jessica Litman, Instructor in Copyright Law, University of Michigan Law School. History tells us that unless the [copyright] rules will accommodate their interests, there will be no stability. If the public does not see the rules as legi1mate, they won t obey them. -‐-‐ Jessica Litman, Instructor in Copyright Law, University of Michigan Law School.
Shoong good video à be selecve in shoong à avoid panning/zooming (think sll photography; do your moving in eding bay) à use a tripod à hold your shots (15 seconds) – you can shorten them when eding à be silent when you shoot à think sll photography when composing shots (rule of thirds, etc.) à pay aYenon to audio (if you can t hear people on screen, the shots are no good) à Pay aYenon to light, especially bright backlighng!
Homework READ: -‐ Foust, J. Online Journalism, Chapters 8, 9 & 10 WRITTEN ASSIGNMENT DUE: -‐ Draf of Issue story No. 1 – Bring an e-‐copy, and e-‐mail an extra e-‐copy of the draf to Christof, with at least a couple of pictures on Thurs., April 5 [minus 5% points if you come with no draf]!