microMARKETING for MarketingProfs

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microMARKETING for MarketingProfs

  1. GET BIG RESULTS by thinking and acting small greg verdino | vp strategy @ powered, inc. | author @ micromarketing
  2. @gregverdino #micromktg http://bit.ly/buymicromarketing
  3. links: bit.ly/verdinolinks
  4. #iranelection
  5. micro culture + media + content
  6. microMARKETING Think and act small, because in the era of microcontent and microcultures the biggest marketing opportunities lie not in the one big thing but in lots and lots of small things.
  7. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  8. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  9. mass communications mass communications
  10. masses of communicators
  11. everybody is a media outlet
  12. meet the micromavens turn micromavens into enthusiasts inspire, celebrate and elevate micromavens
  13. microMARKETING is a movement
  14. results: a reason for a fiesta 100 micromavens 1,000s of bits of microcontent 10,000,000 earned media impressions $0 paid media budget 60% brand name recognition 80,000 potential buyers opted-in for updates
  15. be a microcurator
  16. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  17. from micro to MASSIVE + interest expression+ motivation
  18. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  19. I MEAN, LIKE, RIGHT NOW…
  20. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far?
  21. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far? 2 replies from @twelpforce within 30 minutes $100+ purchase at my local Best Buy promise of 1:1 meets a redefinition of response
  22. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  23. innovation: take an uncommon path
  24. interjection: plant seeds in fertile fields
  25. inspiration: create an open loop
  26. recognition: give attention to get it back
  27. anyone can get big results by thinking and acting small
  28. what small things will YOU do today?
  29. THANK YOU gregverdino.com| @gregverdino |micromarketingbook.com greg verdino | vp strategy @ powered, inc. | author @ micromarketing

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