microMARKETING for MarketingProfs

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  • 1. GET BIG RESULTS by thinking and acting small greg verdino | vp strategy @ powered, inc. | author @ micromarketing
  • 2. @gregverdino #micromktg http://bit.ly/buymicromarketing
  • 3. links: bit.ly/verdinolinks
  • 4. #iranelection
  • 5. micro culture + media + content
  • 6. microMARKETING Think and act small, because in the era of microcontent and microcultures the biggest marketing opportunities lie not in the one big thing but in lots and lots of small things.
  • 7. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  • 8. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  • 9. mass communications mass communications
  • 10. masses of communicators
  • 11. everybody is a media outlet
  • 12. meet the micromavens turn micromavens into enthusiasts inspire, celebrate and elevate micromavens
  • 13. microMARKETING is a movement
  • 14. results: a reason for a fiesta 100 micromavens 1,000s of bits of microcontent 10,000,000 earned media impressions $0 paid media budget 60% brand name recognition 80,000 potential buyers opted-in for updates
  • 15. be a microcurator
  • 16. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  • 17. from micro to MASSIVE + interest expression+ motivation
  • 18. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  • 19. I MEAN, LIKE, RIGHT NOW…
  • 20. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far?
  • 21. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far? 2 replies from @twelpforce within 30 minutes $100+ purchase at my local Best Buy promise of 1:1 meets a redefinition of response
  • 22. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  • 23. innovation: take an uncommon path
  • 24. interjection: plant seeds in fertile fields
  • 25. inspiration: create an open loop
  • 26. recognition: give attention to get it back
  • 27. anyone can get big results by thinking and acting small
  • 28. what small things will YOU do today?
  • 29. THANK YOU gregverdino.com| @gregverdino |micromarketingbook.com greg verdino | vp strategy @ powered, inc. | author @ micromarketing