• Save
microMARKETING for MarketingProfs
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

microMARKETING for MarketingProfs

on

  • 4,204 views

 

Statistics

Views

Total Views
4,204
Views on SlideShare
3,941
Embed Views
263

Actions

Likes
18
Downloads
0
Comments
2

13 Embeds 263

http://gregverdino.typepad.com 206
http://www.slideshare.net 18
http://www.atkinsonpr.com 17
http://gregverdino.com 7
http://www.slidescene.com 4
http://translate.googleusercontent.com 2
http://www.litmanlive.me 2
http://static.slidesharecdn.com 2
http://www.thecmocoach.com 1
http://www.mefeedia.com 1
http://michaelbatistich.com 1
http://webcache.googleusercontent.com 1
http://www.translate.ru 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

microMARKETING for MarketingProfs Presentation Transcript

  • 1. GET BIG RESULTS by thinking and acting small greg verdino | vp strategy @ powered, inc. | author @ micromarketing
  • 2. @gregverdino #micromktg http://bit.ly/buymicromarketing
  • 3. links: bit.ly/verdinolinks
  • 4. #iranelection
  • 5. micro culture + media + content
  • 6. microMARKETING Think and act small, because in the era of microcontent and microcultures the biggest marketing opportunities lie not in the one big thing but in lots and lots of small things.
  • 7. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  • 8. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  • 9. mass communications mass communications
  • 10. masses of communicators
  • 11. everybody is a media outlet
  • 12. meet the micromavens turn micromavens into enthusiasts inspire, celebrate and elevate micromavens
  • 13. microMARKETING is a movement
  • 14. results: a reason for a fiesta 100 micromavens 1,000s of bits of microcontent 10,000,000 earned media impressions $0 paid media budget 60% brand name recognition 80,000 potential buyers opted-in for updates
  • 15. be a microcurator
  • 16. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  • 17. from micro to MASSIVE + interest expression+ motivation
  • 18. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  • 19. I MEAN, LIKE, RIGHT NOW…
  • 20. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far?
  • 21. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far? 2 replies from @twelpforce within 30 minutes $100+ purchase at my local Best Buy promise of 1:1 meets a redefinition of response
  • 22. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  • 23. innovation: take an uncommon path
  • 24. interjection: plant seeds in fertile fields
  • 25. inspiration: create an open loop
  • 26. recognition: give attention to get it back
  • 27. anyone can get big results by thinking and acting small
  • 28. what small things will YOU do today?
  • 29. THANK YOU gregverdino.com| @gregverdino |micromarketingbook.com greg verdino | vp strategy @ powered, inc. | author @ micromarketing