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GET BIG RESULTS
by thinking and acting small


greg verdino | vp strategy @ powered, inc. | author @ micromarketing
@gregverdino         #micromktg




 http://bit.ly/buymicromarketing
links: bit.ly/verdinolinks
#iranelection
micro




culture   +   media   +   content
microMARKETING


Think and act small, because in the era
of microcontent and microcultures the
biggest marketing opportuni...
7 shifts from MASS to micro
mass communications   masses of communicators

media networks        the network effect

inter...
7 shifts from MASS to micro
mass communications   masses of communicators

media networks        the network effect

inter...
mass communications



mass
communications
masses of communicators
everybody is a media outlet
meet the micromavens



     turn micromavens into enthusiasts


inspire, celebrate and elevate micromavens
microMARKETING is a movement
results: a reason for a fiesta

100 micromavens

1,000s of bits of microcontent

10,000,000 earned media impressions

$0 p...
be a microcurator
7 shifts from MASS to micro
mass communications   masses of communicators

media networks        the network effect

inter...
from micro to MASSIVE




       +
interest   expression+   motivation
7 shifts from MASS to micro
mass communications   masses of communicators

media networks        the network effect

inter...
I MEAN, LIKE, RIGHT NOW…
discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day...
discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day...
7 shifts from MASS to micro
mass communications   masses of communicators

media networks        the network effect

inter...
innovation: take an uncommon path
interjection: plant seeds in fertile fields
inspiration: create an open loop
recognition: give attention to get it back
anyone
can get   big results
by thinking and acting


small
what
small things
will YOU do today?
THANK YOU
gregverdino.com| @gregverdino |micromarketingbook.com




greg verdino | vp strategy @ powered, inc. | author @ ...
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
microMARKETING for MarketingProfs
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Transcript of "microMARKETING for MarketingProfs"

  1. 1. GET BIG RESULTS by thinking and acting small greg verdino | vp strategy @ powered, inc. | author @ micromarketing
  2. 2. @gregverdino #micromktg http://bit.ly/buymicromarketing
  3. 3. links: bit.ly/verdinolinks
  4. 4. #iranelection
  5. 5. micro culture + media + content
  6. 6. microMARKETING Think and act small, because in the era of microcontent and microcultures the biggest marketing opportunities lie not in the one big thing but in lots and lots of small things.
  7. 7. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  8. 8. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  9. 9. mass communications mass communications
  10. 10. masses of communicators
  11. 11. everybody is a media outlet
  12. 12. meet the micromavens turn micromavens into enthusiasts inspire, celebrate and elevate micromavens
  13. 13. microMARKETING is a movement
  14. 14. results: a reason for a fiesta 100 micromavens 1,000s of bits of microcontent 10,000,000 earned media impressions $0 paid media budget 60% brand name recognition 80,000 potential buyers opted-in for updates
  15. 15. be a microcurator
  16. 16. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  17. 17. from micro to MASSIVE + interest expression+ motivation
  18. 18. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  19. 19. I MEAN, LIKE, RIGHT NOW…
  20. 20. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far?
  21. 21. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far? 2 replies from @twelpforce within 30 minutes $100+ purchase at my local Best Buy promise of 1:1 meets a redefinition of response
  22. 22. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  23. 23. innovation: take an uncommon path
  24. 24. interjection: plant seeds in fertile fields
  25. 25. inspiration: create an open loop
  26. 26. recognition: give attention to get it back
  27. 27. anyone can get big results by thinking and acting small
  28. 28. what small things will YOU do today?
  29. 29. THANK YOU gregverdino.com| @gregverdino |micromarketingbook.com greg verdino | vp strategy @ powered, inc. | author @ micromarketing

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