Presentation by Steve Mast of Delvinia Interactive outlining emerging media trends and strategies.

1. emerging digital media

2. Delvinia Group of
Companies

4. GMOOT

5. GMOOT is short for
‘Get Me One Of Those’
“It's a phenomenon that helps explain why
there are so many lousy viral videos and half-
assed new-media initiatives out there. They're
not the end result of a real strategy, but are
done for the sake of doing something
because . . . well, because everyone else is.”
~ Scott Donaton ~

6. ~ Gartner Hype Cycle

7. Trends

8. 1. The Age of Influence
[user generated content, comments, ratings, peer-to-peer]

9. “Marketing shouldn’t be about
sending everybody to a point … it
should be about people and the
interactions between people.”
~ Somebody very smart ~

10. Canadians share content they find online with
friends an average of 60% of the time.
80%
70%
60%
50%
40%
30%
20%
10%
0%
18-30 31-44 45-65 65+
Least Likely Somewhat Likely Most Likely

11. Influencing purchase decisions

12. multichannel marketing

13. 2. The Wired Consumer
[mobile, Wifi, bluetooth, cloud computing]

14. “1 in 5 households intend to cut
their landlines in the next 5 years.”
~ IPG Emerging Media Lab ~

15. 84% currently own a
mobile phone
44% use their
camera phone

16. Image Matching

17. Proximity Marketing

18. 49% own a
Gaming Console

20. And I’m Biz Stone.
I have a cool name.
Hi, I’m Jack Dorsey.
I have a great idea
3. Micro-Conversations
[txt, instant messaging, microblogging]

21. 50% use text messaging
42% use instant messaging
3% visit Twitter

22. I want 50,000 Twitter followers before
I go on the Jay Leno Show tonight
38 of the top 100
Twitters are Celebrities

25. 4. Harnessing the Crowd
[crowdsourcing, open innovation]

26. “We listen, learn and then improve
and innovate based on what our
customers want.”
~ Michael Dell ~

27. Crowdcasting

28. 48 full-time
moderators

29. Microcasting

30. 5. The 3rd Dimension
[virtual worlds, gaming, augmented reality]

31. “People will not interface with flat
digital spaces as they are designed
today … fluid, touch and three
dimensional design will be
embedded into peoples lives
everywhere.”
~ Me ~

32. Habbo Hotel hits 121 million
World of Warcraft hits
11million subscribers
Xbox Live has 17 million members

33. Augmented Reality

35. Strategies

36. 1 How do I know which emerging media
format best suits my strategy?
2 Many of these formats are brand new
so, how do I establish measurable goals?
3 How do I prepare my team to deal with
emerging media?

38. The Digital Customer

40. New Media Requires New Skills

41. “Social Media has yet to displace
Traditional Media … however,
marketers need to get ahead of
these trends, integrate social media
into traditional marketing efforts, and
use the two to reinforce each other.”
~ Forrester Research ~

42. Thank-you!
Steve Mast
Vice President, Managing Director
Delvinia Interactive
Tel. 416.364.1455 x223
Mobile. 416.779.4149
Email. smast@delvinia.com
Web. delvinia.com
Blog. delvinia.com/diseases
Twitter. @stevemast
linkedin.com/in/stevemast