The document summarizes a conference session on micromarketing building blocks. It discusses how personalization requires understanding the complex travel landscape and guest preferences. It then overview presentations by executives from RockCheetah, Oracle Hospitality, ReviewPro, and IDeaS on their platforms for personalization, CRM, reputation management, and revenue management, respectively. Integrating these systems and gaining insights from guest data across channels were highlighted as important for effective personalization.
Why some departments lead, and others lag. This talk walks through the 4 axis of dominance which is accompanied by the 4 Axis test and framework. The 4 Axis framework aims to move teams and departments away from the tactical, and into the strategic by aligning daily operations with organisational goals and objectives.
Why some departments lead, and others lag. This talk walks through the 4 axis of dominance which is accompanied by the 4 Axis test and framework. The 4 Axis framework aims to move teams and departments away from the tactical, and into the strategic by aligning daily operations with organisational goals and objectives.
Attune University offers 3 days online Mule ESB training course includes overview of Mule ESB, Mule Studio, Mule flows and more. View full course content http://www.attuneuniversity.com/courses/esb-training/mule-esb.html
Watch an on-demand recording of this presentation:
http://www.mulesoft.com/webinars/esb/connecting-the-new-enterprise
The mega-trends of SaaS, mobile and Big Data are converging, generating a new wave of business opportunity for enterprises. The convergence demands a new kind of platform – one that connects and takes advantage of the explosion of endpoints and data caused by organizations each choosing a uniquely diverse set of best-of-breed applications to power their business. Ross Mason discusses his vision for this new platform and demonstrate how MuleSoft’s solutions are making it a reality.
Discussions include:
How will SaaS and mobility impact my business?
Is SOA really dead?
Does my business need an API strategy? Where should we start?
Can the Anypoint platform help me secure a competitive advantage?
This presentation discusses Mule ESB and how to simplify integration. It briefly mentions a brief history of integration, information silos, SOA. It also highlights several integration patterns.
Application Architecture: The Next Wave | MuleSoftMuleSoft
The way we build applications is changing. By analyzing architecture trends of the past and studying forward thinking infrastructures at Apple and Netflix we present a compelling framework for how to think about the future as the traditional application stack is redefined.
The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage Millennial customers, marketers must leverage innovative solutions. In fact, 75% of Millennials don’t receive many offers from their bank and 43% feel their bank doesn’t communicate through preferred channels. Omni-channel strategies can help you successfully engage your customers with real-time interactions as well as outbound campaigns. In this webinar, learn more about how Amazon Web Services (AWS) and FICO can help you build better customer engagement.
AWS Speaker: Peter Williams, Partner Technology Lead
FICO Speaker: Manish Pathak, Director, Product Management
Program updates
Digital Service Partner Program
Version 3.0
LaunchPoint Accelerate Program
Re-Imagined Technology Partner Program
Partner Marketing Program
ABM, LaunchPoint, Commercial & Enterprise Fast-Starts, Field Events, Resellers
Co-Delivery & Maturity Programs
AppSphere 15 - HUT Group Leverages Analytics to Turbocharge Business OutcomesAppDynamics
DevOps teams in E-commerce companies are often asked to provide answers to recurring business questions like:
- Why were sales softer than expected today/last week/last month?
- Who was responsible for softer sales? Technology or pricing?
With 100s of KPIs being collected for many different applications resulting in thousands of graphs, sifting through this data could take days. Sometimes, no answers would be found even after days.
In this talk, we will show how AppDynamics has reduced the mean time to get these answers from days to a few hours.
If you’ve found yourself asking, “How can I manage my expenses, maintain quality, and still achieve corporate objectives?” this free webinar is for you! Meeting industry experts: Amy Harris, CMP, SMMC and VP of SMM at SunTrust Bank and our VP of Client & Industry Relations, Mark Hubrich will guide you through the how, why and who of meeting management data.
This webinar covers:
-How meetings data is used
-How to best handle “The Request”
-What unique data is necessary to different management teams
AI and ABM Supercharges Business Growth for ServiceMaxDemandbase
In early 2017, the ServiceMax marketing team was faced with a daunting challenge: aggressive pipeline goals and a fixed budget. In this session, Pat Oldenburg will share his learnings and insights around leveraging artificial intelligence (AI) and real-time intent to see out-of-this-world results. From identifying the right accounts to personalizing the web experience for each visitor, you’ll hear how AI helped the ServiceMax strategy take ff.
La transformación digital impulsada por los datos en la industria de servicio...Data IQ Argentina
Te presentamos un resumen de la sesión que Niall Gallacher, Global Director - Qlik Indsutry Solutions, realizó sobre cómo muchas organizaciones de servicios profesionales de todo el mundo están aprovechando analíticas innovadoras para impulsar el éxito en sus estrategias de transformación digital.
Attune University offers 3 days online Mule ESB training course includes overview of Mule ESB, Mule Studio, Mule flows and more. View full course content http://www.attuneuniversity.com/courses/esb-training/mule-esb.html
Watch an on-demand recording of this presentation:
http://www.mulesoft.com/webinars/esb/connecting-the-new-enterprise
The mega-trends of SaaS, mobile and Big Data are converging, generating a new wave of business opportunity for enterprises. The convergence demands a new kind of platform – one that connects and takes advantage of the explosion of endpoints and data caused by organizations each choosing a uniquely diverse set of best-of-breed applications to power their business. Ross Mason discusses his vision for this new platform and demonstrate how MuleSoft’s solutions are making it a reality.
Discussions include:
How will SaaS and mobility impact my business?
Is SOA really dead?
Does my business need an API strategy? Where should we start?
Can the Anypoint platform help me secure a competitive advantage?
This presentation discusses Mule ESB and how to simplify integration. It briefly mentions a brief history of integration, information silos, SOA. It also highlights several integration patterns.
Application Architecture: The Next Wave | MuleSoftMuleSoft
The way we build applications is changing. By analyzing architecture trends of the past and studying forward thinking infrastructures at Apple and Netflix we present a compelling framework for how to think about the future as the traditional application stack is redefined.
The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage Millennial customers, marketers must leverage innovative solutions. In fact, 75% of Millennials don’t receive many offers from their bank and 43% feel their bank doesn’t communicate through preferred channels. Omni-channel strategies can help you successfully engage your customers with real-time interactions as well as outbound campaigns. In this webinar, learn more about how Amazon Web Services (AWS) and FICO can help you build better customer engagement.
AWS Speaker: Peter Williams, Partner Technology Lead
FICO Speaker: Manish Pathak, Director, Product Management
Program updates
Digital Service Partner Program
Version 3.0
LaunchPoint Accelerate Program
Re-Imagined Technology Partner Program
Partner Marketing Program
ABM, LaunchPoint, Commercial & Enterprise Fast-Starts, Field Events, Resellers
Co-Delivery & Maturity Programs
AppSphere 15 - HUT Group Leverages Analytics to Turbocharge Business OutcomesAppDynamics
DevOps teams in E-commerce companies are often asked to provide answers to recurring business questions like:
- Why were sales softer than expected today/last week/last month?
- Who was responsible for softer sales? Technology or pricing?
With 100s of KPIs being collected for many different applications resulting in thousands of graphs, sifting through this data could take days. Sometimes, no answers would be found even after days.
In this talk, we will show how AppDynamics has reduced the mean time to get these answers from days to a few hours.
If you’ve found yourself asking, “How can I manage my expenses, maintain quality, and still achieve corporate objectives?” this free webinar is for you! Meeting industry experts: Amy Harris, CMP, SMMC and VP of SMM at SunTrust Bank and our VP of Client & Industry Relations, Mark Hubrich will guide you through the how, why and who of meeting management data.
This webinar covers:
-How meetings data is used
-How to best handle “The Request”
-What unique data is necessary to different management teams
AI and ABM Supercharges Business Growth for ServiceMaxDemandbase
In early 2017, the ServiceMax marketing team was faced with a daunting challenge: aggressive pipeline goals and a fixed budget. In this session, Pat Oldenburg will share his learnings and insights around leveraging artificial intelligence (AI) and real-time intent to see out-of-this-world results. From identifying the right accounts to personalizing the web experience for each visitor, you’ll hear how AI helped the ServiceMax strategy take ff.
La transformación digital impulsada por los datos en la industria de servicio...Data IQ Argentina
Te presentamos un resumen de la sesión que Niall Gallacher, Global Director - Qlik Indsutry Solutions, realizó sobre cómo muchas organizaciones de servicios profesionales de todo el mundo están aprovechando analíticas innovadoras para impulsar el éxito en sus estrategias de transformación digital.
With so many misconceptions swirling around about what it takes to roll out a successful ABM program, how do you separate fact from fiction? In this session, JLL, a global commercial real estate company, will share how they overcame roadblocks and internal detractors to launch a successful ABM program that earned the respect
it deserved.
Today’s top B2B marketers are responsible for more than just filling the top of the funnel with prospects. It’s all about finding the right accounts — and converting those accounts to cold, hard dollars, with the help of an effective account-based marketing strategy. Want to learn how? This #LLS16 Demand Gen Report session with Shari Johnston, VP of Demand Marketing for Radius, shares tips for TOFU success. View the full webinar here: http://dg-r.co/2aQAhK3
It’s not a secret that the need to modernize traditional finance operations and evolve into a “Digital Finance” organization has become a key priority for finance leaders.
In this video recap of the webinar held on 12/11/ 2019; Raul Vega, Auxis CEO, discussed the key risks and challenges organizations typically face as part of their transformation journey, and how to develop and execute a strategy that provides the business case and outcomes you expect based on your specific company size and needs.
What was covered:
- What does Modern Finance really mean?
- Digitization as a Key Element of the Modern Finance Organization
- Most Common Tools you should be implementing as part of your Digital Finance journey
- What’s driving RPA’s growth?
- Implementation Strategies & Alternatives
- How Outsourcing can help finance executives self-fund their Digital Finance Strategy and drive faster outcomes
Hub16: Motorola: Identifying cross-sell and up-sell opportunitiesAnaplan
Data is the new oil. Businesses are overwhelmed by the volume, velocity, and variety of new data about their market, customers, and competitors. Converting this massive data into “actionable insights” for sales and marketing teams is a major challenge faced by many B2B and B2C companies. For example, many market-changing companies have algorithms to predict who, when, and how customers will make a purchase (think Amazon's and Netflix’s recommendation engine). They have predictive/ prescriptive models and algorithms that assist their sales and marketing teams through the customer buying process. They are also coming up with innovative ways to monetize their data assets and increase revenue. In this session, you will learn how B2B companies, such as Motorola, are using Big Data and historical customer purchases to assist sales and marketing efforts. We will walk you through one use case of generating sales insights, up-sell, and cross-sell opportunities using Anaplan models.
Mapping Your Planning Journey with Adaptive InsightsWorkday, Inc.
Find out from our product experts on how customers have gone live on Adaptive Insights to rapidly gain business value and achieve more active planning for better business agility.
Similar to HTNG North America Conference 2015 - Micromarketing Building Blocks (20)
With coronavirus ravaging the global hospitality industry, RockCheetah CEO Robert Cole presented the latest virus and hotel industry performance trends, as well as planning strategies to deal with uncertainty.
The webinar, broadcast on March 19, 2020 was sponsored by the Asian American Hotel Owners Association (AAHOA). My co-presenter was Loren Gray of Hospitality Digital Marketing.
How Hotel Revenue Strategy Unlocks Profit GrowthRobert Cole
Robert Cole, CEO of RockCheetah, while presenting How Hotel Revenue Strategy Unlocks Profit Growth addressed the structural forces impacting the US hotel industry, as well as the costs & challenges associated with acquiring and retaining guests, and how guest engagement and personalization is the future of the hospitality industry.
The webinar, broadcast on May 11, 2017 was sponsored by Agilysis and Duetto. It also featured presentations by Thor Hanen, Agilysis Sales Engineer and Dan Yacker, VP of Global Strategic Alliances for Duetto.
The Future of Travel Technology - Welcoming Our New Computer OverlordsRobert Cole
The Future of Travel Technology - Welcoming Our New Computer Overlords was presented by Robert Cole, Founder-CEO of RockCheetah at the Annual Wisconsin Hotel and Lodging Association Conference and Tradeshow held November 8, 2016 at the Oshkosh Convention Center in Oshkosh, Wisconsin.
Covering big data, artificial intelligence, the presentation suggests the hotel industry should expect to see rapid changes in the coming years, driven my mobile computing, voice and messaging services, as well as smart assistants and autonomous vehicles. Hoteliers that embrace the changing technology will help their staffs work smarter and dramatically improve guest experiences through a high degree of personalization.
Engaging Hotel Guests For Their Fun and Your ProfitRobert Cole
Robert Cole, Founder-CEO of RockCheetah presents Engaging Hotel Guests For Their Fun and Your Profit at the - Annual Wisconsin Hotel and Lodging Association Conference and Tradeshow held November 7, 2016 at the Oshkosh Convention Center in Oshkosh, Wisconsin.
The presentation covers personalization by providing differentiated experiences for individual guests across multiple touch points with relevant context addressing multiple motivations. It also stresses the importance of effective execution by aligning strategies and evaluating success with integrated analytics.
Mobile: How Signals, Touchpoints, and Moments Create Engagement, Conversion a...Robert Cole
A presentation by Robert Cole, Founder-CEO of RockCheetah at the Hospitality Sales and Marketing Association International Revenue Optimization Conference held June 22, 2016 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Robert is also a member of HSMAI’s Digital Marketing Council.
A robust mobile user experience is table-stakes as consumers now spend a majority of their time online with mobile devices. Enhanced targeting capabilities continue to fuel digital ad spend growth, with mobile touchpoints impacting all phases of travel. However, tracking attribution in an omni-channel landscape remains challenging, even for loyal guests. Is intelligent automation signaling a shift-change for mobile computing’s future? Bet on it. This session will cover methods to engage travelers during defining decision making moments and how to track attribution in a multi-device world.
Personalization & Customization – Pre-Arrival | Enhancing the User Experience...Robert Cole
How can the digital experience online best introduce guests to your hotel? And, how can you convert sales through highly relevant and profitable engagement? This discussion will address those questions, and delve into the signals you can use to identify individual preferences, trigger adaptive content, and measure results – all with different guest categories in mind (from frequent guests to first time visitors).
Presented by Robert Cole, CEO, RockCheetah, Bill Linehan, CMO, Red Lion Hotels & Adele Gutman Milne, VP Sales, Marketing and Revenue, Library Hotel Collection at the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.
Customization and Personalization – On-Property | Tailoring the Guest ExperienceRobert Cole
Many hoteliers tout the highly personalized and attentive service provided by their properties, but how much does the actual guest experience change for an individual guest? Is the hotel successfully anticipating and delivering on guest needs, or merely reacting to requests? Guests value customized experiences, but at what point does familiarity with guest needs cross the creepy-line? Learn about the tools and processes employed by industry leaders that are producing the best outcomes, as well as where they see the industry progressing over the coming years.
Presented by Robert Cole, CEO, RockCheetah, • Sylvie Fayolle, General Manager, Le Parker Méridien & • Pedro Dias, General Manager, The Smyth (A Thompson Hotel) at the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.
Hotel & Travel Distribution Lessons For Golf Course OwnersRobert Cole
Trends & Pitfalls in Hotel & Travel Distribution - Applying Concepts to Golf. A presentation by Robert Cole of RockCheetah for Allegiant Airlines/ Teesnap and the Milwaukee Golf Group, held at Scenic View Golf Club in Slinger, Wisconsin on February 8, 2016
Top Social Media Strategies for 2014 - Review Pro WebinarRobert Cole
A webinar sponsored by ReviewPro held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection
Engaging International Travelers - Phocuswright/Lionbridge WebinarRobert Cole
Global outbound tourism is on the rise in 2015 after finally recovering from the recession of a few years ago. Travelers are again eager to explore outside their own country's borders – often staying in hotels or resorts. The technological advancements in the lodging landscape, coupled with this global influx of international travelers presents a challenge for today's hospitality providers – how to best engage international travelers.
Give the Gift of a Personalized Travel Experience - Phocuswright/Maxymiser We...Robert Cole
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. A combination of advanced technology and advanced managerial mindset are required to cultivate the relevant host/guest relationships that enable personalization. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
The Creepy Line Between Genius and EgregiousRobert Cole
Hospitality industry entrepreneurs must understand that the new marketing opportunities enabled by rapid technological changes are significant, but come with new responsibilities. Robert Cole of RockCheetah presents the issue to students of Cornell University's School of Hotel Administration. Entrepreneurs should exploit new technologies, but ensure that doing so doesn't also exploit the guests. The challenge is that every person defines their own "creepy line" - something that is well beyond the control of the entrepreneur.
GBTA Convention 2014 Ensure Unmanaged Does Not Mean MismanagedRobert Cole
Do you know what percentage of your hotel bookings are out-of-program due to conference attendance? Or what about the impact this activity has on your negotiated hotel agreements? A number of reasons, including many legitimate ones, cause travelers to book outside of their managed travel program. This activity creates fragmentation that results in limited visibility, difficulties influencing total travel spend, as well as service challenges for your TMC. As a travel buyer you are left to fill in the gaps to effectively administer policy, deliver duty of care, optimize your supplier agreements, and accurately track spending. While this has been a long-standing challenge, there are many new approaches to addressing this issue for your hotel program. From data capture to modified supplier agreements to more comprehensive integration, join us to hear what others are doing and determine what the right approach is for your program. By attending you will learn: • How to assess the impact of out-of-program activity on your program • Ways other programs are addressing this issue • Next steps to consider for addressing this activity in your program Panel Participants
• Hotel Consultant - Robert Cole, Founder/CEO RockCheetah
• Corporate Travel Manager - Eric Bailey, Senior Travel Manager, Strategy & Technology Microsoft
• TMC Executive - April Bridgeman, Managing Director/Senior Vice President Advito / BCD Travel
• Moderator - Kyle Moore
Travel Leaders Annual Conference - The Future of Travel, Creating ValueRobert Cole
Keynote presentation by Robert Cole of RockCheetah at the Travel Leaders 2014 Annual Conference held Thursday, November 13, 2014 at the Renaissance Glendale Hotel & Spa in Glendale, Arizona. The session covered the challenges facing travel agents, disruptive forces complicating matters, emerging technologies and how smart travel agents and travel agencies can successfully compete against the large online travel agencies.
How Fiji Finds Happiness - Who’s Travelling, Why & What They WantRobert Cole
The economic trends supporting the affluent US international traveler provide an excellent marketing opportunity for unique, exotic destinations like Fiji. Presentation by Robert Cole of RockCheetah for the Tourism Fiji 2014 North American Marketing Conference held at the Portofino Hotel and Marina in Redondo Beach, California on Tuesday, October 7, 2014.
A point-counterpoint discussion about disruptive topics inpacting the hotel and travel industries, presented by John Burns, President, Hospitality Technology Consulting and Robert Cole, Founder, RockCheetah at the Hospitality Upgrade CIO Summit held September 4 & 5, 2014 at the Marriott Downtown in Milwaukee, Wisconsin.
An overview of the impact that Big Data, the demise of rate parity and the personalization of hospitality through the sharing economy have on traditional hotel industry distribution. Presentation by Robert Cole of RockCheetah for the Distribution Super Session at the Hospitality Finance and Technology Professionals 2014 HITEC Conference held Tuesday, June 24, 2014 at the Los Angeles Convention Center in Los Angeles, California.
Hotel Distribution - Channels, Complexity and Chaos at Rainmaker Gaming & Hos...Robert Cole
An discussion of the challenges facing hotel revenue managers as hotel distribution channels become more complex and chaotic. Presentation by Robert Cole of RockCheetah to the Raimmaker Revenue Management 2014 Gaming and Hospitality Customer Conference held Wednesday, March 26, 2014 at the Bacara Resort and Spa in Santa Barbara, California.
The Battle of Disruptive Lodging Models and TechnologiesRobert Cole
An overview of the perfect storm of disruptive business models and technologies impacting the global hotel business by Robert Cole of RockCheetah. The presentation for the Hotel Technology Next Generation 2014 North American Conference held Wednesday, March 5, 2014 at the Rancho Bernardo Inn in San Diego, California.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
HTNG North America Conference 2015 - Micromarketing Building Blocks
1. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
Micromarketing Building Blocks
RJ Friedlander
Founder & CEO
ReviewPro
Robert Cole
Founder & CEO
RockCheetah
Boro Petrovic
Architect
Oracle Hospitality
Sanjay Nagalia
COO
IDeaS
2. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
Session Overview
• Personalization Landscape
• Robert Cole, RockCheetah
• Proprietary Information/CRM Platform
• Boro Petrovic, Oracle Hospitality
• Market Information / ORM Platform
• RJ Friedlander, ReviewPro
• Actionable Information / RMS Platform
• Sanjay Nagalia, IDeaS
3. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
Customization & Personalization
A Complex Landscape
Robert Cole
Founder & CEO
RockCheetah
4. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
Inspiration
Research
Planning
ValidationBooking
Travel
Sharing
• Different Trips
• Different Objectives
• Intensely Personal Process
• Timing is Everything
• Each Stage = Different Needs
• Relevant Messaging Changes
• Progressively More Personal
• Guest’s Desired Relationship?
• One Night Stand?
• Exclusive Relationship?
• Playing the Field?
7-Step Travel Process &
Multi-Persona Traveler
5. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
Getting Personalization Right
• Offering the Right EXPERIENCE (All Inclusive Package)
• Using the Right CONTENT (Family Beach Video)
• Including the Right PRODUCT (Beachfront Hotel)
• Providing the Right VALUE (10% Discount with Oceanview Uprade)
• For the Right PRICE (Under $299 per Night)
• To the Right PERSON (Targeted Persona/Segment)
• Doing the Right THING (Clicking on Retargeting Ad)
• On the Right PLATFORM (Mobile)
• Through the Right CHANNEL (Website-Direct)
• In the Right PLACE (Metro Boston Area)
• At the Right TIME (Weekend Evening)
6. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
• Reality Check
• Daunting Number of Options
• Context is Essential
• Must Be Made Actionable
• Conflicting Priorities
• Respect Guest Preferences
• Support Enterprise Efficiency
• Integration Complexities
Reaching The Guest
The Conversation Prism – Brian Solis & JESS3
7. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
CRM Platform
Proprietary / Internal Information
Boro Petrovic
Architect
Oracle Hospitality
8. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
• Unifying the data from
many channels…
• Deriving the intelligence…
• Making decisions…
• Executing on many
channels….
• Fast pace changing
landscape…
• Integration, Integration,
Integration…
CRM – System of Systems
9. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
• Unifying the data from
many channels…
• Deriving the intelligence…
• Making decisions…
• Executing on many
channels….
• Fast pace changing
landscape…
• Integration, Integration,
Integration…
CRM – System of Systems
CRMSelf
Service
Call
Center
Web
Sites
Web
Sites
Web
Stores
Web
Sites
Web
Sites
Mobile
Apps
PMS
POS
Social
Media
10. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
• Unifying the data from
many channels…
• Deriving the intelligence…
• Making decisions…
• Executing on many
channels….
• Fast pace changing
landscape…
• Integration, Integration,
Integration…
CRM – System of Systems
- Analytics
- Actionable
Insight for Every
Role: Marketing,
Guest Services,
Revenue
Management,
Loyalty, …
11. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
• Unifying the data from
many channels…
• Deriving the intelligence…
• Making decisions…
• Executing on many
channels….
• Fast pace changing
landscape…
• Integration, Integration,
Integration…
CRM – System of Systems
Plan! Design! Configure!
MACRO Level
Campaign,
Revenue optimizations,
Brand refreshments,
…
MICRO (Personalized) Level:
Just in time marketing,
Just in time service actions,
…
12. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
• Unifying the data from
many channels…
• Deriving the intelligence…
• Making decisions…
• Executing on many
channels….
• Fast pace changing
landscape…
• Integration, Integration,
Integration…
CRM – System of Systems
CRMSelf
Service
Call
Center
Web
Sites
Web
Sites
Web
Stores
Web
Sites
Web
Sites
Mobile
Apps
PMS
POS
Social
Media
13. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
OTA
Reputation
Defender
• Unifying the data from
many channels…
• Deriving the intelligence…
• Making decisions…
• Executing on many
channels….
• Fast pace changing
landscape…
• Integration, Integration,
Integration…
CRM – System of Systems
Social
Mobile
Meta
Search
Direct On Line
Marketing -
MicroMarketing
14. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
• Unifying the data from
many channels…
• Deriving the intelligence…
• Making decisions…
• Executing on many
channels….
• Fast pace changing
landscape…
• Integration, Integration,
Integration…
CRM – System of Systems
Cloud Applications Services
SOA
Standards
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Reputation Management Platform
External / Market Information
RJ Friedlander
Founder & CEO
ReviewPro
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The Old Building Blocks of Marketing…
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… Are Broken
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The New Building Blocks of Marketing
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Reputation = Revenue
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The Opportunity
To leverage guest intelligence to
deliver better guest experiences & to
profit from the social web
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Guest Intelligence = ORM + GSS
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Impact of Guest Intelligence on Revenue & Market Cap
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Guest Intelligence Within the Organization
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Guest Intelligence Across the Enterprise
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Interoperability of Data
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Revenue Management Platform
Business Intelligence / Actionable Information
Sanjay Nagalia
Chief Operating Officer
IDeaS
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From Generalization to Personalization
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Evolution of RM and Pricing in Hospitality
Pricing by
Season and
Day-of-
week
Fixed Rate.
First-come-
first-served.
Waitlists.
Availability
Controls,
Overbooking
Dynamic
Pricing
Reputation
Influenced
Pricing
Rate
Shopping
Personalized
Packaging &
Pricing
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So What changed…?
1969 – Apollo 11
• 64KB memory
• 0.043 MHz processor
2015 - Laptop
• 16GB memory
• Quad-core 2.9 GHz
processor
• 1 TB HDD / 8GB SSD
hybrid storage
1983 – IBM PC/XT
• 128KB memory
• 4.77 MHz processor
• 10 MB storage
Moore’s Law – 2x Performance Every 18 months - For Same Price
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Understanding Consumer Behavior
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Social Media
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Social Media Generates Lots of Data
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Customer Relationship Management
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Personal Revenue Management
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+ We Have….
• processing power
• memory
• storage space
• analytical capability
- We Need….
• RMS integration with CRMs
• Natural language recognition
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Is Business Intelligence a Solution?
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Expressing Yourself
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Guest DNA
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Micromarketing Building Blocks
• Personalization Landscape
• Context is Critical| Need Good Info, Platform, Strategy
• Proprietary Information / CRM
• System of Systems | Enables Cross-Channel Execution
• Market Information / ORM
• Need Data Interoperability | Complete Guest Intelligence
• Actionable Information / RMS
• Need CRM/RMS Integration | Natural Language Processing
40. HTNG 2015 North American Conference | Hyatt Regency Hill Country Resort & Spa | Feb. 23-26
Micromarketing Building Blocks
RJ Friedlander
Founder & CEO
ReviewPro
Robert Cole
Founder & CEO
RockCheetah
Boro Petrovic
Architect
Oracle Hospitality
Sanjay Nagalia
COO
IDeaS
Thank You
Copies of the Presentation are Available Online