Your SlideShare is downloading. ×

What Is Content?

•

Mar. 25, 2010

• •

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

what
. CONTENT?
is

content CREATOR

CONTENT IS CHANGING…

your content
SUCKS

some of our content
kinda SUCKS

how much CUSTOMER
is in your CONTENT?

what people can
teach pros about
CONTENT

mass
communications

masses of communicators

generation
c

everybody is a media
outlet

what people can
teach pros about
CONTENT

what is CONTENT ?

content is SOCIAL CURRENCY

content is CONNECTIONS

content is COLLABORATION

CURATION is content

content takes on NEW FORMS

the basic unit of content
is getting smaller

YOUR CONTENT

ATTENTION is the scarcest commodity

content is an OPEN LOOP

everything is open to
interpretation

YouTube videos are no longer supported on SlideShare

View original on YouTube

ME
www.gregverdino.com (blog)
@gregverdino (twitter)
what facebook.com/gregverdino (f...

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

What Is Content?

YouTube videos are no longer supported on SlideShare

View original on YouTube

What Is Content?

What Is Content?

What Is Content?

Next SlideShares

Upcoming SlideShare

Ohio Library Council 2013 Keynote: Face-2-Facebook

Ohio Library Council 2013 Keynote: Face-2-Facebook

Loading in …3

×

Check these out next

Social media strategy course material

Prashant Vedpathak

15 Areas of Work in Progress for 2015

Stephen Waddington

Future of-digital-marketing 2013

Indonesia social media campaign case story

The social web, and how to monetise it new 21 6-11

Digital Conservations - No-nonsense Social Media

What Is Content?

Mar. 25, 2010

• •

Download to read offline

My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.

Business Futurist & Digital Transformation Expert

My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.

More Related Content

Social media strategy course material

Prashant Vedpathak

15 Areas of Work in Progress for 2015

Stephen Waddington

Future of-digital-marketing 2013

Indonesia social media campaign case story

The social web, and how to monetise it new 21 6-11

Digital Conservations - No-nonsense Social Media

Viraali Korjaamo 9.2.2010

Strategising Social Media

Cognitives.io - Overview

Making The Most of Your Digital Campaign

Nato School Information Operations Course May2014

PR 2.0: How Brands are Harnessing Participatory Media in Public Relations

Social Media Yesterday Today Tomorrow

Marketing presentation

aforrestersmith

Marketing presentation

aforrestersmith

Social media strategy presentation-Cher

Disrupt or Die. Are You Working With The Social Agency Of The Future?

Ogilvy Consulting

Data (by itself) Is Not Enough

Cory Treffiletti

Social media strategy course material

Prashant Vedpathak

15 Areas of Work in Progress for 2015

Stephen Waddington

Future of-digital-marketing 2013

Indonesia social media campaign case story

The social web, and how to monetise it new 21 6-11

Contenu de marque – Habits neufs de l'empereur ou avenir du marketing ?

How content marketing ruined content marketing (And what you can do to fix it)

Marketing Philosophy Pressie

We Need to Talk about Content

Greg McLoughlin

We Need to Talk about Content

Breed and Craft - Content Presentation

Developing and Implementing A Content Strategy for Social Media_2015

Asian Food Regulation Information Service

everycontact deck

CONTENT MARKETING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME...

breedandcraftlondon

Owned / Social / Content

Social Media Content 101

Hit Me Up: A Guide to Social CRM

Hit me-upsocial-crm-110509104538-phpapp01

Chemistry Communications Group

Future of Social Media + Trends 2016

Angela Courtin at DIS: Rethinking Content

Experiences: The Seventh Era Of Marketing

The Content Advisory

Agency brand less transcript

The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...

Tap into stream tap influence

MediaZ - Digital Marketing Agency

Get your customers hooked with Content Marketing

Contenu de marque – Habits neufs de l'empereur ou avenir du marketing ?

How content marketing ruined content marketing (And what you can do to fix it)

Marketing Philosophy Pressie

We Need to Talk about Content

Greg McLoughlin

We Need to Talk about Content

Breed and Craft - Content Presentation

Greg Verdino Brand ManageCamp - The Future of Marketing

Greg Verdino Digital Transformation Keynote - Siemens Innovation Leadership S...

Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018

Greg Verdino, Futurist Speaker - Digital Transformation

Business Revolutionaries: Digital Transformation Keynote

10 Content Strategy Questions Every Organization Must Answer - VERDINO & CO

Greg Verdino Digital Transformation Keynote - Telia C2B

Greg Verdino - Digital Revolutionaries - Brand ManageCamp 2015

The Hypernetworked Now: 2014 IDEA e-Biz Forum

Promise + Peril in the Hypernetworked Now

The Digital Future of Healthcare

The 6P Model for Making Innovation a Core Capability

microMARKETING for MarketingProfs

Blogging Basics

From Skeptic To Advocate

What Social Media Does for My Business

Gaming Myths for Marketers

Honeyshed Sneak Peek

Greg Verdino Brand ManageCamp - The Future of Marketing

Greg Verdino Digital Transformation Keynote - Siemens Innovation Leadership S...

Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018

Greg Verdino, Futurist Speaker - Digital Transformation

Business Revolutionaries: Digital Transformation Keynote

10 Content Strategy Questions Every Organization Must Answer - VERDINO & CO

Jan-2020 (5).pdf

Team Dynamics Mod 4 Summary.pdf

1.ORGANIZATIONAL BEHAVIOUR.pptx

WajahatAli211283

THE DEMISE OF BLOCKBUSTER.pptx

3_29_23 FINAL copy of QBO KFL slides.pdf

01 BLS-Part-1.pptx

Internal Paddle

DigitalMarketing802210

Hello Culture - Perfect Welcome.ppt

How to get rich with bitcoin even if you dont know about technology

work experience pres.pptx

Preparing for GA4 - The Future of Google Analytics

Maximizing Business Potential- 5 Benefits of Low-Code App Development.

AeoLogic Technologies

Internatonal Business Notes Updated.pdf

Macro Economics Nottes.pdf

Nirwana Persada Cargo - Freight Forwarder Indonesia

Use Italian VPN

Ethiopia-D2S1-cross-cutting-measurement-issues.pptx

The Top Six Customer Questions

Complaint Handling.ppt

Top 10 Modular Kitchen Brand In India reason.pdf

Jan-2020 (5).pdf

Team Dynamics Mod 4 Summary.pdf

1.ORGANIZATIONAL BEHAVIOUR.pptx

WajahatAli211283

THE DEMISE OF BLOCKBUSTER.pptx

3_29_23 FINAL copy of QBO KFL slides.pdf

01 BLS-Part-1.pptx

What Is Content?

1. what . CONTENT? is
2. content CREATOR
3. CONTENT IS CHANGING…
4. your content SUCKS
5. some of our content kinda SUCKS
6. how much CUSTOMER is in your CONTENT?
7. what people can teach pros about CONTENT
8. mass communications
9. masses of communicators
10. generation c
11. everybody is a media outlet
12. what people can teach pros about CONTENT
13. what is CONTENT ?
14. content is SOCIAL CURRENCY
15. content is CONNECTIONS
16. content is COLLABORATION
17. CURATION is content
18. content takes on NEW FORMS
19. the basic unit of content is getting smaller
20. YOUR CONTENT
21. ATTENTION is the scarcest commodity
22. content is an OPEN LOOP
23. everything is open to interpretation
24. ME www.gregverdino.com (blog) @gregverdino (twitter) what facebook.com/gregverdino (friends) facebook.com/micromarketing (fans) greg.verdino@powered.com (email) 631.747.1451 (phone) www.powered.com (work)