MBA Workshop sport and social media

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My two hour masterclass for the MBA students of MBA Sports in Groningen/Papendal.
Full update on social media, social media and sports and sports and the experience economy.
March 2011 version

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  • gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
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  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
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  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
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  • gijsbregt@brightguys.nl\n
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  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • @gijsbregt\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
  • MBA Workshop sport and social media

    1. 1. Sport
in
2011
&
beyond Sport
is
social
again Gijsbregt
Brouwer EMBA
‐
Groningen
‐
11/03/2011
    2. 2. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
    3. 3. Web
2.0
‐
3.0Sponsoring
2.0 Experiences Sports
2.0
    4. 4. Social networks wereldwijd Facebook Twitter Hyves Myspace Flickr 600600450300 250 190150 52 11 0 2011
    5. 5. Time spent on social networks
    6. 6. Social networks ad revenues
    7. 7. Sports
2.0Improving
sports
 thru
internet
&
 mobile
    8. 8. Sponsoring
0.0 Maecenate
    9. 9. Sponsoring
1.0Signage

boarding
    10. 10. Sponsoring
1.5 Hospitality
    11. 11. Sponsoring
1.0 AssociaKon Sponsor
 Sponseeand/or
media Agreement Means
    12. 12. Sponsoring
2.0 •
InteracKon •
Value
creaKon •
ConKnuous
experience plaMorm Sponsor consumer fan Sponsee
and/or
media
    13. 13. Sponsoring 2.0Digital eco system
    14. 14. Sports
=
experience
    15. 15. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniKes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniKes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraKon
    16. 16. Build
lasKng
 plaMorms
    17. 17. Social
sports
Matrix
    18. 18. Passive AcKve
    19. 19. AcKve
community
    20. 20. Passive
community
    21. 21. AcKvetools
    22. 22. AcKvetools
    23. 23. Passive tools
    24. 24. Passive
 tools
    25. 25. Passive
 tools
    26. 26. Passive
 tools
    27. 27. Passive
 tools
    28. 28. AcKve
news
    29. 29. AcKve
news
    30. 30. Passive
 news
    31. 31. Passive
 news
    32. 32. AcKve
gaming
    33. 33. Passive
gaming
    34. 34. Social
sports
Matrix
    35. 35. The connected cyclist
    36. 36. VOTE:sport28.nl/appawards
    37. 37. Questions or discussion
    38. 38. THX!@gijsbregt

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