MBA Workshop sport and social media

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My two hour masterclass for the MBA students of MBA Sports in Groningen/Papendal. Full update on social media, social media and sports and sports and the experience economy. March 2011 version

Sports

Sport in 2011 & beyond
Sport is social again

Gijsbregt Brouwer

EMBA ‐ Groningen ‐ 11/03/2011

Gijsbregt Brouwer
www.sport28.nl
www.brightguys.nl

Web 2.0 ‐ 3.0
Sponsoring 2.0
Experiences
Sports 2.0

Social networks wereldwijd

Facebook Twitter Hyves Myspace Flickr
600
600

450

300 250
190
150
52
11
0
2011

Sports 2.0
Improving sports 
thru internet & 
mobile

Sponsoring 1.0
AssociaKon

Sponsor 
Sponsee
and/or media
Agreement

Means

Sponsoring 2.0 • InteracKon
• Value creaKon
• ConKnuous experience

plaMorm
Sponsor
consumer fan Sponsee 
and/or media

Deepen:
• Mobile
• Smart stadium
• Digital signage
Broaden:
• CommuniKes
• More content
• Sport date/meet

Lengthen:
Experience 1.0: • CommuniKes
• No mobile • Games
• No web 2.0 • Planning
• Not personal • Blogs
• No context • RegistraKon

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MBA Workshop sport and social media

1. Sport in 2011 & beyond Sport is social again Gijsbregt Brouwer EMBA ‐ Groningen ‐ 11/03/2011

2. Gijsbregt Brouwer www.sport28.nl www.brightguys.nl

4. Web 2.0 ‐ 3.0 Sponsoring 2.0 Experiences Sports 2.0

6. Social networks wereldwijd Facebook Twitter Hyves Myspace Flickr 600 600 450 300 250 190 150 52 11 0 2011

7. Time spent on social networks

8. Social networks ad revenues

9. Sports 2.0 Improving sports  thru internet &  mobile

10. Sponsoring 0.0 Maecenate

11. Sponsoring 1.0 Signage  boarding

12. Sponsoring 1.5 Hospitality

13. Sponsoring 1.0 AssociaKon Sponsor  Sponsee and/or media Agreement Means

14. Sponsoring 2.0 • InteracKon • Value creaKon • ConKnuous experience plaMorm Sponsor consumer fan Sponsee  and/or media

15. Sponsoring 2.0 Digital eco system

16. Sports =  experience

17. Deepen: • Mobile • Smart stadium • Digital signage Broaden: • CommuniKes • More content • Sport date/meet Lengthen: Experience 1.0: • CommuniKes • No mobile • Games • No web 2.0 • Planning • Not personal • Blogs • No context • RegistraKon

18.

19.

20.

21.

22. Build lasKng  plaMorms

23. Social sports Matrix

24. Passive AcKve

25.

26. AcKve  community

27.

28. Passive  community

29.

30. AcKve tools

31.

32. AcKve tools

33.

35.

37.

39.

41.

43.

45.

47.

49.

51.

53.

55. Social sports Matrix

56.

57. The connected cyclist

58.

59. VOTE: sport28.nl/ appawards

60.

61. Questions or discussion

62.

63. THX! @gijsbregt

Editor's Notes

gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
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@gijsbregt\n
http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n

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Editor's Notes