Sports 2.0 - Barcelona conference

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Why sports 2.0?
Why using (interactive) experiences for sports?
How to use the social sports matrix.

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Sports 2.0 - Barcelona conference

  1. 1. Sports 2.0 Farewell to an era Gijsbregt Brouwer Barcelona - September 30, 2009
  2. 2. Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
  3. 3. Sports 2.0 Improving sports thru internet & mobile
  4. 4. Sponsoring 0.0 Maecenate
  5. 5. Sponsoring 1.0 Signage boarding
  6. 6. Sponsoring 1.5 Hospitality
  7. 7. Crisis Sponsoring Sales driven
  8. 8. Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
  9. 9. Sponsor and/or media Sponsee consumer fan platform <ul><li>Interaction </li></ul><ul><li>Value creation </li></ul><ul><li>Continuous experience </li></ul>Sponsoring 2.0
  10. 11. Sports = experience
  11. 12. <ul><li>Deepen : </li></ul><ul><li>Mobile </li></ul><ul><li>Smart stadium </li></ul><ul><li>Digital signage </li></ul><ul><li>Lengthen : </li></ul><ul><li>Communities </li></ul><ul><li>Games </li></ul><ul><li>Planning </li></ul><ul><li>Blogs </li></ul><ul><li>Registration </li></ul><ul><li>Broaden : </li></ul><ul><li>Communities </li></ul><ul><li>More content </li></ul><ul><li>Sport date/meet </li></ul><ul><li>Experience 1.0 : </li></ul><ul><li>No mobile </li></ul><ul><li>No web 2.0 </li></ul><ul><li>Not personal </li></ul><ul><li>No context </li></ul>
  12. 16. Build lasting platforms
  13. 17. Social sports Matrix
  14. 18. Passive Active
  15. 19. Active community
  16. 20. Passive community
  17. 21. Active tools
  18. 22. Passive tools
  19. 23. Active news
  20. 24. Passive news
  21. 25. Active gaming
  22. 26. Passive gaming
  23. 27. Social sports Matrix
  24. 28. The connected runner…
  25. 29. Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl

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