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Running 2.0

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What is the context of the modern runner.
How can an running event benefit from this?
What do runners use in terms of social media and smart training tools?
Answers in this presentation.

Will be held on February 16, 2010 for the business club of the www.midwintermarathon.nl

Published in: Sports, Technology
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Running 2.0

  1. 1. Hardlopen 2.0 De 4 e loopgolf is online Gijsbregt Brouwer Apeldoorn, 16 februari 2010
  2. 2. Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
  3. 3. Sports 2.0 Improving sports thru internet & mobile
  4. 4. Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
  5. 5. Sponsor and/or media Sponsee consumer fan platform <ul><li>Interaction </li></ul><ul><li>Value creation </li></ul><ul><li>Continuous experience </li></ul>Sponsoring 2.0
  6. 7. Sports = experience
  7. 8. <ul><li>Deepen : </li></ul><ul><li>Mobile </li></ul><ul><li>Smart stadium </li></ul><ul><li>Digital signage </li></ul><ul><li>Lengthen : </li></ul><ul><li>Communities </li></ul><ul><li>Games </li></ul><ul><li>Planning </li></ul><ul><li>Blogs </li></ul><ul><li>Registration </li></ul><ul><li>Broaden : </li></ul><ul><li>Communities </li></ul><ul><li>More content </li></ul><ul><li>Sport date/meet </li></ul><ul><li>Experience 1.0 : </li></ul><ul><li>No mobile </li></ul><ul><li>No web 2.0 </li></ul><ul><li>Not personal </li></ul><ul><li>No context </li></ul>
  8. 11. Build lasting platforms
  9. 12. Social sports Matrix
  10. 13. Community
  11. 14. Tools
  12. 15. News
  13. 16. Gaming
  14. 17. Survey
  15. 18. 93.9 %
  16. 19. 67.7 %
  17. 20. 31.3 %
  18. 21. 43.3 %
  19. 22. 34.6 %
  20. 23. http://www.flickr.com/photos/yersinia/2511682856/ 64.4 %
  21. 24. The connected runner…
  22. 25. Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl

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