Running 2.0

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What is the context of the modern runner.
How can an running event benefit from this?
What do runners use in terms of social media and smart training tools?
Answers in this presentation.

Will be held on February 16, 2010 for the business club of the www.midwintermarathon.nl

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  • Apeldoorn Midwintermarathon 2010 Foto: @denware
  • gijsbregt@brightguys.nl www.brightguys.nl
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  • Internet gebruiken bij voorbereiding/inschrijven van een loopje
  • Websites: runnersweb, hardlopen.nl, hardloopkrant
  • Weblogs: running ronald
  • Gebruikt communities voor hardlopen: MyAsics, Nike Plus, Dutch Runners
  • Routes delen via Facebook, Twitter, Hyves, etc.
  • Gebruik maken van technologie zoals Suunto, Polar, Garmin, iPhone en Nike Plus en Adidas Micoach
  • 4daagse live, hardlopen.admium.nl, etc
  • [email_address] http://www.twitter.com/gijsbregt http://www.linkedin.com/in/gijsbregt http://www.slideshare.net/gijsbregt http://www.delicious.com/gijsbregt
  • Running 2.0

    1. 1. Hardlopen 2.0 De 4 e loopgolf is online Gijsbregt Brouwer Apeldoorn, 16 februari 2010
    2. 2. Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
    3. 3. Sports 2.0 Improving sports thru internet & mobile
    4. 4. Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
    5. 5. Sponsor and/or media Sponsee consumer fan platform <ul><li>Interaction </li></ul><ul><li>Value creation </li></ul><ul><li>Continuous experience </li></ul>Sponsoring 2.0
    6. 7. Sports = experience
    7. 8. <ul><li>Deepen : </li></ul><ul><li>Mobile </li></ul><ul><li>Smart stadium </li></ul><ul><li>Digital signage </li></ul><ul><li>Lengthen : </li></ul><ul><li>Communities </li></ul><ul><li>Games </li></ul><ul><li>Planning </li></ul><ul><li>Blogs </li></ul><ul><li>Registration </li></ul><ul><li>Broaden : </li></ul><ul><li>Communities </li></ul><ul><li>More content </li></ul><ul><li>Sport date/meet </li></ul><ul><li>Experience 1.0 : </li></ul><ul><li>No mobile </li></ul><ul><li>No web 2.0 </li></ul><ul><li>Not personal </li></ul><ul><li>No context </li></ul>
    8. 11. Build lasting platforms
    9. 12. Social sports Matrix
    10. 13. Community
    11. 14. Tools
    12. 15. News
    13. 16. Gaming
    14. 17. Survey
    15. 18. 93.9 %
    16. 19. 67.7 %
    17. 20. 31.3 %
    18. 21. 43.3 %
    19. 22. 34.6 %
    20. 23. http://www.flickr.com/photos/yersinia/2511682856/ 64.4 %
    21. 24. The connected runner…
    22. 25. Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl

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