Employees are Social Media Marketers, Too! (they just don't know it yet)

by Gia Lyons on Aug 25, 2009

11,198 views

Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.

More…

Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.

Less

23 Embeds 3,997

http://blog.hubspot.com	3730
http://storify.com	119
http://alchemyad.blogspot.com	35
http://felmundo.wordpress.com	28
http://www.heuristicideas.com	27
http://translate.googleusercontent.com	19
http://www.slideshare.net	11
http://holtz.com	5
http://holtz.ehclients.com	3
http://shelholtz.com	3
http://talentacquisition.net	2
https://blog.hubspot.com	2
http://www.20adoptioncommunity.com	2
http://paper.li	2
http://a0.twimg.com	1
http://peri-marketing.blogspot.com	1
http://www.blogger.com	1
http://webcache.googleusercontent.com	1
http://secondaryartifacts.tumblr.com	1
http://www.slidescene.com	1
http://static.slidesharecdn.com	1
http://www.mybyte.co.za	1
http://alchemyad.blogspot.in	1

More...

Statistics

Favorites: 52
Downloads: 293
Comments: 5
Embed Views: 3,997
Views on SlideShare: 7,201
Total Views: 11,198

Employees are Social Media Marketers, Too! (they just don’t know it yet) — Presentation Transcript

Employees are Social Media Marketers, Too They Just Don’t Know It Yet Social Fresh Charlotte, NC August 24, 2009 flickr.com/photos/manicomi/

I’m in Client Services, not Marketing

Problem: Employees commit social media gaffes

Problem: Employees commit social media gaffes I should know. I’ve committed lots of them.

Gaffes typically come in one of three flavors.

They mean well flickr.com/photos/garyjwood /

They mean well True Story: Tweet about a new client who explicitly forbade advertising via social media

They’re grumpy

They’re grumpy True Story: Copy of the CEO’s internal, confidential blog post on the Internet

They don’t think

True Story: YouTube of employees shoving cheese up their nose, then putting it on a customer’s sandwich They don’t think

Euwww.

So, how do you make it all better?

Recovery Plan

Recovery Plan 1 Find social media employees 2 Create a community place 3 Lead and engage them 4 Share with them 5 Reward them

1 Find your social media employees

1 Find your social media employees I love Twitter I just created a Facebook group for Acme, Inc. I’m a popular Blogger

2 Create a community place

2 Create a community place My favorite!

3 Lead and engage them

3 Lead and engage them “ Here are our social media guidelines.”

3 Lead and engage them “ Here are our social media guidelines.” “ Use your experiences to refine them.”

3 Lead and engage them “ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.”

3 Lead and engage them “ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.” “ When in doubt, ask this community.”

3 Lead and engage them “ We trust you.” “ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.” “ When in doubt, ask this community.”

4 Share your plans with them

4 Share your plans with them “ We’re launching a new product.” “ You can’t tweet about it, but...” “ You can tweet this to build excitement!”

5 Reward them

5 Reward them “ 42% of the webcast registrants came from your tweets!” “ Can you teach new hires about how to FB about our brand?” “ Sales got a great lead because of your last blog post!”

Awesome!

Oh, one more thing…

Energize and grow your community

Share success stories with the rest of the company Answer – and ask – questions Ask others to join Energize and grow your community

To recap:

1 Find social media employees 2 Create a community place 3 Lead and engage them 4 Share with them 5 Reward them 6 Energize and grow them

Thanks to you … and to @TechPaulogy @RickySays @JiveSoftware @Karensnyd

Gia Lyons twitter.com/gialyons giatalks.com linkedin.com/in/gialyons facebook.com/jive jivesoftware.com/clearstep [email_address] All images available under Creative Commons license. All but orange slice and man wearing red ad are property of Gia Lyons.

Jamila Bano , Final year PGDM student at Globsyn Corporate Business School Hi Gia, why you have not allowed to download such a lovely presentation? 2 years ago

Are you sure you want to Yes No

Ryan Boyles , Social Media Strategist at IBM, Raleigh / Durham Bummed I missed this live due to my panel. Glad to see it was a big success! 2 years ago

DJ Waldow , Founder & CEO at Waldow Social Love the preso. Even better live.... 2 years ago

Bryan Jones , Engagement Planning Director at CJRW Very fun delivery! Thanks for sharing your presentation. 2 years ago

Gia Lyons , Program Manager and Strategy Consultant at Jive Software Oops. That Facebook link on the last page should be: http://facebook.com/jivesoftware.

Gaffe #237. ;) 2 years ago

Employees are Social Media Marketers, Too! (they just don't know it yet)

by Gia Lyons on Aug 25, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

23 Embeds 3,997

Statistics

Employees are Social Media Marketers, Too! (they just don’t know it yet) — Presentation Transcript