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Using Social Media To Build Your Brand | Demosphere

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What are some basic ways to build your brand with your social media presence - especially for youth sports organizations? Have a look at this presentation.

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Using Social Media To Build Your Brand | Demosphere

  1. 1. Using Social Media To Build Your Brand Sean Rose - Vice President, Marketing
  2. 2. Session Overview Part 1: The Goal Of Social Media Part 2: Social Media Commandments Part 3: Why You Need A Budget Part 4: How Demosphere Can Help!
  3. 3. Demosphere Knows Youth Sports! 1,300+ customers. 25+ years of experience. 9+ years of experience personally.
  4. 4. Your Social Media Presence… When thinking about your Social Media presence today… …we have one, but it’s not great. …things aren’t updated consistently. …we’re not sure what to post or when to post it.
  5. 5. Social Media Presence In The Future… When thinking about our Facebook presence… …we produce engaging posts. …we generate new members. …we are fostering a valuable communication channel.
  6. 6. The Goal Of Social Media
  7. 7. Get People To Your Site! Register | Donate | Volunteer
  8. 8. Social Media Commandments
  9. 9. Do What You Have Time For!
  10. 10. Do What You Have Time For!
  11. 11. Who’s In Charge?
  12. 12. What’s The Goal?
  13. 13. Add Value!
  14. 14. What’s Interesting?
  15. 15. Ideas?
  16. 16. Ideas?
  17. 17. Ideas?
  18. 18. Others? Behind The Scenes Ask For Advice ‘Caption This’ Sneak Peek Tell A Story (Case Study)
  19. 19. Jab Jab Jab Right Hook
  20. 20. Optimize
  21. 21. Post Insights
  22. 22. When Are Fans Online?
  23. 23. Consider Buffer for Sharing!
  24. 24. Time Your Posts!
  25. 25. Pages To Watch How are others performing? See popular posts in Insights! Steal good ideas :)
  26. 26. Other Social Networks Too…
  27. 27. Get Better
  28. 28. Website Integration Links Correct? Location Good? Proper Emphasis
  29. 29. Get People To Your Site! Register | Donate | Volunteer
  30. 30. Why You Need A Budget
  31. 31. In Their Own Words “Beginning in January 2015, people will see less of this type of content (promotional) in their News Feeds. As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.”
  32. 32. Advertising Organic Reach is falling More News Feed competition More people & more friends More sharing (via mobile) More liked pages (Typical user liked 50% more pages in last year) Average user could see 1,500 updates from friends, family & Pages each time they sign on. Facebook picks about 300 based on an algorithm engineered for maximum relevance to them.
  33. 33. Promoted Posts Promote Existing Posts Share with your audience & their friends. Limited control.
  34. 34. Other Ads
  35. 35. Target Groups
  36. 36. The actual ads… Size them appropriately. Create compelling text.
  37. 37. At least…
  38. 38. Additional Resources 100 Things To Post About Marketing Land facebook.com/help FAQs about the new pages facebook.com/business/ canva.com - easily create cover images.
  39. 39. Demosphere Can Help! Professional, integrated design Link directly to Facebook Where do people convert? Embed Facebook Widget Easy-to-use interface Ultimate flexibility Peace of mind
  40. 40. Bonuses Recommendations & Best Practices based on 25+ years of experience Best-in-class Support + Learning Tools Positioned on the cutting edge.
  41. 41. What’s Next? Questions? srose@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!
  42. 42. Sean Rose srose@demosphere.com

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