Using Social Media To Build Your Brand | Demosphere
Using Social Media To Build Your Brand
Sean Rose - Vice President, Marketing
Part 1: The Goal Of Social Media
Part 2: Social Media Commandments
Part 3: Why You Need A Budget
Part 4: How Demosphere Can Help!
25+ years of
9+ years of
Your Social Media
When thinking about your Social Media presence
…we have one, but it’s not great.
…things aren’t updated consistently.
…we’re not sure what to post or when to post it.
Social Media Presence In
When thinking about our Facebook presence…
…we produce engaging posts.
…we generate new members.
…we are fostering a valuable communication
In Their Own Words
“Beginning in January 2015, people will see less of this
type of content (promotional) in their News Feeds.
As we’ve said before, News Feed is already a
competitive place – as more people and Pages are
posting content, competition to appear in News Feed
All of this means that Pages that post promotional
creative should expect their organic distribution to
fall signiﬁcantly over time.”
Organic Reach is falling
More News Feed competition
More people & more friends
More sharing (via mobile)
More liked pages (Typical user liked 50% more
pages in last year)
Average user could see 1,500 updates from friends,
family & Pages each time they sign on. Facebook
picks about 300 based on an algorithm
engineered for maximum relevance to them.
Promote Existing Posts
Share with your audience & their friends.