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FUTURE
OF CHAT
BOTS

TechCrunch says bots could be
more important than the App Store
SOCIAL

2016 - THE YEAR OF BOTS
MANY MAJOR MESSENGERS LAUNCH BOTS
May 2016
SKYPE
600M Users
Web bots only
March 2016
KIK
200M Users
June 2015
TELEGRAM
100M Users
April 2016
FACEBOOK
MESSENGER
900M Users

PC SMARTPHONES MESSAGING
WEBSITES APPS BOTS
“APP FATIGUE”
DIFFICULT TO GET USER’S ATTENTION
65% OF USERS DOWNLOAD NO NEW APPS

4 Largest
Social Networks
4.1 BILLION USERS
around the world are on
Instant Messaging apps
Sources: BI Intelligence, Jan. 2016 and Statista, April 2016
MESSENGERS SURPASSED SOCIAL
4 Largest
Social Messaging Apps

Telegram and KIK both have bot stores

Facebook is at the very beginning - it is a “BETA” of bots and needs to evolve
Bots really are just newly hatched…
Facebook
Messenger
Telegram
LAUNCHED BOTS April 2016 March 2016 June 2015
OWN BOT STORE just links since 2016 since 2015
INPUT
Galleries selection
(3 options)
Keyboard + Links
(many options)
Keyboard + Links
(many options)
GROUP CHAT
OWN IDENTIFICATION Own Kik.js
BILLING Partner

WhatsApp is the world’s #1
messenger with 1 Billion
users and it doesn’t even
have messaging bots yet.
But even WhatsApp has
declared already (Jan ’16)
that they will include
business/brand
communication options
sooner than later.

KLM
Sephora
AliExpress
CNN
GOOD EXAMPLES
OF WORKING BOTS SO FAR
All of them still need major improvement
in terms of UX / MX (Messaging Experience) / BMX (Bot Messaging Experience)
Skyscannner
TechCrunch
NBA

EVOLUTION OF BOTS
MOVING FORWARD
2016
Bot
Compatibility
On all
Platforms
2 – 5 Years from Now
Majority of daily
mobile tasks
become bot-
assisted
2015
Bots Launch
In First Social
Platforms
Next 18 Months
▪ Users learn to adopt
and use bots
▪ Companies continue
to develop bots

BIGGEST TOPIC: eCommerce
KIK
MESSENGER
FACEBOOK
MESSENGER
WECHAT
/ WEIXIN
LINE WHATSAPP
OWNER
Ted Livingston, Union
Square Ventures,
RRE, Spark Capital,
Tencent
Facebook
Tencent Naver Corporation Facebook
ACTIVE
USERS
80 Million 800 Million 650 Million 215 Million 1 Billion
USE OF BOTS AND AI
80 promoted chat
bots
Testing M, an
assistant that carries
out tasks
Huge list of retail
partners
Reportedly working
on a digital butler
None
CAN YOU
HAIL A CAB?
DEMOGRAPHIC
North American
Teens
North American
Teens
Asian, mostly
Chinese,
25-34 years old
Asia-Pacific & Middle
East,
16-44 years old
Latin America, Middle
East, Asia, 16-54
years old

BIGGEST TOPIC: eCommerce
eCommerce is by far the best bot
use-case, ranging from ordering
food, flowers, shoes, fashion,
accessories, flights, hotels, and all
other services.
The rise of bots will be fueled
largely by services & commerce.

CHAT BOTS MEET ASSISTANTS
CHAT BOTS
&
CHAT BOT
PLATFORMS
PERSONAL
ASSISTANTS
Siri, Google
Assistant,
Microsoft Cortana
HARDWARE
PLATFORM
Mobile & Desktop,
Amazon Echo, …
CENTRAL,
PLATFORM,
OPEN
ARTIFICIAL
INTELLIGENCE
AKA “BOT NET”

THE FUTURE OF BOTS IS IN AI
THE BASIC
Keywords & Commands
THE SIMPLE
Support decision making
THE PERSONAL
Personalisation and NLP
THE COMPLEX
Turing Test
1
2
3
4
NARROW AI
GENERAL AI

A relatively new and very competitive playfield for both companies.
What about Apple?
GOOGLE vs. FACEBOOK
GOOGLE’S FUNDAMENTAL
ASSETS
Android, Google Search,
Google Chat App Allo, Google Now.
Google could easily use Android to
make its functionality more deeply
native and build a bot platform over
that.
FACEBOOK’S
FUNDAMENTAL ASSETS
WhatsApp, Messenger,
and its Bot Store
Facebook could use the platform
element to empower other
developers and brands to win.

BOTS
Standalone conversation-machines,
pushing boarding passes, status
updates and other automated
messages. No humans involved.
ARTIFICIAL
INTELLIGENCE
Beyond bots. Using smart
data to always learn and
improve. Support agents with
suggested answers, use data
collected on the customer to
give
a personal, fast and correct
answer.

KLM BOT FOR FACEBOOK MESSENGER
Used more than 115.000 times in the first month!
BOOKING CHECK-IN BOARDING PASS

SOCIAL
FIGHT AT THE TOP LEVEL
Mark Zuckerberg announces building
his own “J.A.R.V.I.S“

Facebook announced
10 000+ PLATFORM DEVELOPERS
ARE WORKING ON BOTS

IT’S ONLY THE BEGINNING
Very few bots are up and running, and the ones that are, are not
exactly brilliant. We need a quick evolution of smart bots that are able
to carry out more elaborate operations in fewer steps.

Facebook’s approach to
building a semi-open
platform
vs.
Google’s closed
“Google NOW” ecosystem
WALLED GARDEN?
The question is which of them will turn out to be best?

WORKING ON YOUR
OWN BOT?

BOT OPPORTUNITIES:
LIMITLESS
COMMUNITY SOFTWARE
ENTERTAINMENT
ECOMMERCE
INTERNET
OF THINGS

SOFTWARE
ENTERTAINMENT
ECOMMERCE
INTERNET
OF THINGS
COMMUNITY

Bots are becoming
the #1 thing in digital business
We will build a bot net
which will help a majority of daily mobile tasks become bot-
assisted

For more insights follow
janrezab
on the these channels:
BUILD YOUR OWN BOTS!
Subscribe to Social Media
Minute Channel on YouTube,
every Monday morning