The document outlines the top 10 rules for creating a social media policy, emphasizing the importance of clear guidelines for employee engagement. Key recommendations include taking responsibility for communications, acknowledging mistakes, maintaining audience awareness, and ensuring timely responses. Establishing these rules is critical to avoid potential legal issues arising from unauthorized comments made in the company's name.

1. alexandrapatrick
Top 10 rules for social media policy
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2. Top 10 rules for social media policy
Social media is growing in importance for companies as
employees are getting more and more involved in listening
and engaging with customers and suppliers.
So maybe it’s time to consider a social media policy? Set clear
guidelines about what you can and can’t do.
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3. Top 10 rules for social media policy
Here are 10 rules for a social media policy.
1. Be responsible – make it clear everyone is
responsible for what they write.
2. Embrace mistakes – we all make them, so admit to
them and say sorry by responding to the mistakes
openly.
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4. Top 10 rules for social media policy
Here are 10 rules for a social media policy.
3. Only human – if and when you are criticised online,
take it on the chin, but stick up for yourself with
humility.
4. Off limits – be clear about what topics are
acceptable and what are off limits, make that clear.
Take a moment privately before you respond publicly.
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5. Top 10 rules for social media policy
Here are 10 rules for a social media policy.
5. On the same page – communicate with your
colleagues to ensure you co-ordinate consistent
messages.
6. Robotic responses – are impersonal and flat,
introduce a sense of personality to your responses and
listen carefully.
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6. Top 10 rules for social media policy
Here are 10 rules for a social media policy.
7. Look who’s talking – remind yourself who is the
audience and listen to what they are communicating
about and respond appropriately.
8. Encourage engagement – employees can be your
ambassadors, so let them promote your business
with the right tools.
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7. Top 10 rules for social media policy
Here are 10 rules for a social media
policy.
9. Keep it confidential – be clear that employees
cannot release confidential information about the
business without authority.
10. Timely response – keep on top of responding to
questions / queries / concerns on time.
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8. Top 10 rules for social media policy
If you don’t establish some ground rules early on, you
could face legal action if unlawful comments are
made in your company’s name.
You may view this post at
http://www.alexandrapatrickblog.co.uk/alexandra-
patrick/10-rules-for-social-media-policy/
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9. alexandrapatrick
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TN26 2PU
T 01233 733864
M 07961 079589
maria.callow@alexandrapatrick.co.uk
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10. alexandrapatrick
marketing services, sharing expertise
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