The role of social media in built environment sustainability.
My social media keynote presentation for Green Build Expo in Manchester 10th May 2012
Introduces the be2camp Social Media Framework for Green Deal guide.
2. BRUNDTLAND
DEFINITION 1987
"Sustainable
development meets
the needs of the
present without
compromising the
ability of future
generations to meet
their own needs."
3. how did we get to 2012
and still be talking
“We can’t solve today’s problems
by using the same kind of thinking
13. Who Cares Wins
Why good business is better business
David Jones writes that only the businesses that behave
responsibly will survive the 'Age of Damage'
and cites social media as the driver for the biggest
transformation to business in a generation.
15. social media and web2.0 as
enabler for sustainability
green the boardroom with social media
open transparent communications
start real conversations
learn and share
collaborate
sustainability manifesto
16. What do people see when they look for
you on-line?
What are your clients, competitors,
Staff or suppliers saying about you?
22. Social Media and Green Deal
Launched at Green Build Expo
be2greendeal.wikispaces.com
be2camp@gmail.com
23. Social Media and Green Deal
1. Keep informed on Green Deal development
2. Stay Visible and Engage as Green Deal 'player'
3. Its where your current customers, competitors and staff are!
4. Easier and Quicker response to client issues
5. Green Deal delivery opportunities
6. It’s Free
7. Increases Transparency
8. Green Deal BIM
24. Social Media and Green Deal
Twitter
Blogging Storify
Linkedin
YouTube
Facebook
Google+
Readers Pinterest
Wikipedia
28. social
what?
martin brown e: fairsnape@gmail.com t: @fairsnape
29. Why social media?
Its where you will find your customers,
clients, staff, suppliers, contractors, friends
…. people
Its not a new thing
but a new way of doing old things,
…. like talking and communicating
and having conversations again …
something emails killed?
martin brown e: fairsnape@gmail.com t: @fairsnape
32. see and be seen
be innovative
visibility punch above weight
martin brown e: fairsnape@gmail.com t: @fairsnape
33. leads
industry + market
client + competitor
intelligence
martin brown e: fairsnape@gmail.com t: @fairsnape
34. staff + clients + people
conversations
relationships
communicate
martin brown e: fairsnape@gmail.com t: @fairsnape
35. sustainability
best practice
good news
learn + share
martin brown e: fairsnape@gmail.com t: @fairsnape
36. Construction
unlocking
the potential of social media
martin brown e: fairsnape@gmail.com t: @fairsnape
37. There go my people I must find out
“
where they are
going so I can lead them.”
French politician Alexandre Ledru-Rollin
38. “We are encouraging use of social media as a method for
continuing the conversations with our clients,”
“The risks of using the media are the same risks that you
have with any employee representing the company.
“If you teach your staff how to talk
about the company and how to interact
with the public regarding the company,
then these platforms are not an issue.”
martin brown e: fairsnape@gmail.com t: @fairsnape
40. “If we don’t get this
right Gen X and Gen Y
won’t want to work for
us but they will want to
work for someone else”
“you cant hide
anything from us … we
are to social media
savvy”
41. BIM collaboration needs...
being comfortable with being comfortable with
paperless projects, sharing and engaging
with sharing digitally across social media
43. Web Project Sheets
Links to
Building / Facilities website
Innovative solutions
Client website
Contractor website
Supply Chain links
Project Blogs + Images
Google Maps
QR Code
(for accessing online info from printed version)
Allow
Feedback
RSS
Make project sheets come alive again
Sharing onwards
martin brown e: fairsnape@gmail.com t: @fairsnape
45. Start with your Board
Understand your digital footprint
Have a strategy/policy/guidelines
Engage with Linkedin
Engage with twitter (top 20?)
Switch on Social Media
49. constructing
social media
CREDITS:
martin brown
@eepaul
@fairsnape @subutcher
@lucymarcus
fairsnape@gmail.com @pauleycreative
@katiebrowntweet
Editor's Notes
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Everyone is talking online. \nThis Map shows people posting on photosite flickr(orange) and twitter (blue) or both (white) in Europe\nEveryone is using the internet which means it’s a great tool to talk to everyone.\n
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And lastly, just in case you were, please heed the advice of David Meerman Scott (who wrote ‘The new Rules of Marketing and PR’.\nDon’t worry about sharing your best information online. \nYour competitino already knows what you’re doing, and\nPeople like leaders, not followers.\nThat was August 19th 2008 by the way. He was ahead even then.\n
And don’t forget. \nWe’re listening – we may even talk about you.\n