Intuit's Social Media Recruiting Journey Nov2011


Published on

How Intuit Manages the Madness: where we started, what we learned, where we are going. Presented at The Recruiting Conference in Chicago Nov2011

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Intuit's Social Media Recruiting Journey Nov2011

  1. 1. Our Social Media Recruiting Journey How Intuit Recruiting manages the madness The Recruiter Conference Nov 11 - @ghouston & @leslie12002
  2. 2. Our Social Journey <ul><li>Where we started </li></ul><ul><li>What we learned </li></ul><ul><li>Where we’re going </li></ul>
  3. 3. Social used to mean in person meetings But conversations were moving
  4. 4. Online communities were forming Recruiters needed to join or be left behind
  5. 5. LinkedIn hit the scene And recruiters thought they had access to the world
  6. 6. But social was much larger So we created a strategy to engage and enhance the experience
  7. 7. We started with LinkedIn Company page, groups and personal profiles
  8. 8. Looked for new ways to engage on Facebook Video chats, discussions, wall, jobs, blogs
  9. 9. Created @intuitcareers Knew we had to do more than just post jobs
  10. 10. We integrated YouTube Videos resonated with jobseekers and passive candidates
  11. 11.
  12. 12. As we looked for new ways to engage became our 5 th social channel
  13. 13. Created social media bootcamp And trained our recruiters on how to be effective socially
  14. 14. Social is only social if you have a conversation Social is only social if you have a conversation!
  15. 15. We socialized jobs Where people were hanging out
  16. 16. We found content to share Focusing on what our customers want to hear
  17. 17. We stopped just shortening URL’s And discovered the power of the bundle
  18. 18. We partnered with the business To bring their conversations online – events, speeches
  19. 19. Went old school with a social twist Social recruiting should result with in person meetings
  20. 20. Trying something new We are finding additional ways to engage on our channels
  21. 21. We tried to make sense of the numbers Learning which numbers really mattered
  22. 22. Added Google Analytics As we engaged in conversation our social sites rose
  23. 23. We monitored our brand Realizing customer feedback is key
  24. 24. Contributed to Intuit being recognized #2 Most Social Company <ul><li>In the presence of companies like: </li></ul><ul><ul><li>Adobe (#4) </li></ul></ul><ul><ul><li>Amazon (#6) </li></ul></ul><ul><ul><li>Google (#8) </li></ul></ul><ul><ul><li>Microsoft (#9) </li></ul></ul><ul><ul><li>Walt Disney (#11) </li></ul></ul><ul><ul><li>Apple (#15 - tie) </li></ul></ul><ul><ul><li>eBay (#15 – tie) </li></ul></ul>By encouraging a social culture
  25. 25. We are exploring our future <ul><li>How are they using social? </li></ul><ul><li>What do they want to talk about? </li></ul><ul><li>Who do they want to hear from? </li></ul><ul><li>What will prompt them to engage? </li></ul>By talking to the customer
  26. 26. Redesigning our sites By asking our customers what they want
  27. 27. Finding ways to move culture & jobs From the water cooler to employee’s online network
  28. 28. We are checking out the new sites Is this the new Facebook or a disruptor?
  29. 29. And finding innovative ways to use tools Like QR codes to enhance the experience
  30. 30. Social is not just about the latest new thing <ul><li>Social is not a fad </li></ul><ul><li>It’s everywhere </li></ul><ul><li>Our customers are using social – ask them how </li></ul><ul><li>You don’t own your brand </li></ul><ul><li>Create a social culture </li></ul><ul><li>Influence your brand </li></ul><ul><li>Social is about conversations </li></ul><ul><li>Social is evolving </li></ul><ul><li>Join the conversation </li></ul>It’s about enhancing the overall experience for our customer
  31. 31. Our challenge to you Join in the social journey, explore ways to engage with your potential applicants and have a real conversation with them
  32. 32. To continue the conversation, connect <ul><li>+Leslie Mason - Senior Recruiter </li></ul><ul><li>@leslie12002 </li></ul><ul><li>+Gail Houston - Social Media Program Manager / Sr. Recruiter </li></ul><ul><li>@ghouston - @intuitcareers </li></ul>